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Scenic tourist buildings are the important material security conditions for famous scenic cities to carry out tourism activities, and the level of their planning and design will directly affect the tourists' recognition of the scenic spots. Based on this, a research on the evaluation of the coupling degree between scenic tourist buildings and sites based on analytic hierarchy process was put forward. First of all, the theory of the coupling between the landscape tourism architecture and the site was elaborated, and then the landscape tourism architecture and its planning and design were proposed; taking a certain project as an example, planning and design of its teahouse, villas, sightseeing stand and other buildings were analyzed emphatically; in addition, the evaluation of the coupling degree of AHP was used to show that the planed and designed scenic tourist buildings are in the landscape and they can also be the landscape.

At present, the rural folk ecotourism has been paid attention to by the public, so it is inevitable to analyze the architectural planning and design of folk ecotourism. Based on this, in this article, an analysis of the architectural planning and design for the protective development of rural folk custom ecotourism was proposed. First of all, the development background of folk custom ecotourism was briefly analyzed; then, the research status of ecotourism was expounded; next, the planning and design of rural folk tourism were put forward, and the essentials of architectural planning and design were analyzed; with specific rural folk custom ecotourism projects as examples, the planning and design were carried out; in addition, caves, temples, roads and other buildings were analyzed emphatically. These measures can provide references for the architectural planning of folk custom tourism.

The purpose of this paper demonstrate the strong branding correlation between tourism and the landscape, and show that good design can have a positive influence on both.

The relationship between a tourist destination's brand and its landscape is first established. Then the positive and negative correlations between a tourist destination's brand and its landscapes is examined, through realized examples. Finally, good practice is presented in the form of three main levels of study and planning, through case studies of the government-commissioned or internationally recognised work by our office.

There are specific cases of strong correlation between the image and brand of tourist destinations and their landscapes. This is especially true of Mediterranean destinations. Tourism not only uses the qualities of local landscapes but also strongly influences them. The economy of many Mediterranean regions depends on tourism, so a sustainable approach is required for a new equilibrium between tourism and the landscape. In some areas negative correlations have been identified and dealt with by local governments, while in other destinations positive correlations have been successfully exploited. Certain destinations go further: they create or add to positive landscapes.

The relationship of a tourist destination's brand to its landscape is often taken for granted. This paper shows the correlation between brand and landscape, especially in Mediterranean destinations, and provides original examples of good practice in landscape design and management.

Rural folk custom ecotourism is one of the most unique tourism projects today, which relies on the unique landscape of the country for architectural planning and tourism. In the article, the architectural planning and design based on the protective development of rural folk custom ecotourism was studied. Based on this, firstly, the characteristics and development background of rural tourism were expatiated, and the theoretical research background of current landscape planning and design was analyzed; then the principles and methods of planning and designing of rural folk custom ecotourism landscape architecture were analyzed, and the functions of architecture and space use were described in detail, so as to meet the need for protective and sustainable development; in addition, through the analysis and planning of specific projects, the concrete methods of architectural planning and design were discussed and the localization of architectural planning and design was achieved.

Existing tourism studies focusing on Southeast Asia often emphasize the culture, history and heritage of the region or its natural beauty and cuisine, most of which are often viewed as exotic through a Western lens. By contrast, this interdisciplinary study looks at the untapped potential for modern architectural tourism in Singapore as a fascinating and increasingly authentic way of understanding how the next generation of Singaporean residents will live in their land-scarce city-state. This study aims to highlight the importance of modern architecture as a tourism product in a globalized Asian city.

It engages with visiting architects and their local facilitator to examine the touristic potential energy of cutting-edge residential buildings in Singapore from an intra-Asian viewpoint. By also identifying practical design solutions to promote modern architectural tourism that will have a positive impact on city branding, this study opens the door for future research regarding Southeast Asia’s rapidly changing modern architecture and urban landscape, and how these can be made attractive for its important tourism industry.

The findings suggest that just as Singapore’s cultural diversity has long been viewed as a touristic asset, its authentic, escapist, exotic and spectacular contemporary residential architecture, if well managed, presented and designed, can provide a unique place for sustainable community interactions between locals and visitors, which will help Singapore develop a unique city brand attractive to architectural tourists and even repeat visitors, through a new concept for authenticity in a global city.

This cross-disciplinary study linking tourism and architecture explores modern architectural tourism in Singapore, specifically in relation to residential buildings where locals and visitors can interact.

This paper aims to describe the transdisciplinary, multiphase, mixed methods, generative design research, participatory planning and social design activities developed and implemented by the West Virginia University Rural Tourism Design Team and associated outcomes.

The multiphase methodology included quantitative and qualitative research in initial stages of the study (key informant interviews, resident attitudes toward tourism survey, visitor preferences survey, economic impact analysis) which informed social design activities at latter stages (asset mapping, landscape design/visualization of opportunities and sites targeted for development and cultural identity design) using generative design tools facilitating co-design with the communities and helping the destination take sequential steps toward achieving their goals and objectives.

Opportunities and challenges identified through multiple methods were triangulated and pointed to the same conclusions including the need for long term planning and managed growth; protecting community values; underutilized natural, cultural and historic assets; the opportunity to develop nature-based, cultural and historical attractions; and the need for a common vision and collective identity.

This study makes a unique contribution to literature on sustainable tourism planning by incorporating social design activities to visualize findings of more traditional planning methods and provide tangible, visible outcomes of planning activities which can guide local stakeholders in rural destinations more directly to funding for planning recommendations and project implementation.

The transdisciplinary and social/generative/participatory approach provided a scaffolding of outputs to the community with citizen control and active involvement throughout the planning and design process. The incorporation of social design provided tangible outcomes including site designs and a cultural identity. Generative design research gives people a language with which they can imagine and express their ideas and dreams for future experiences.

This paper investigates the role of social design in a transdisciplinary, multiphase project to support sustainable tourism planning.

This paper will examine the importance of seeing, reading, evaluating and better appreciating the built environment. Creative observation of built environment is fundamental to our day‐to‐day lives as well as to cultural tourism development. As we want to break away from the routine and lack of stimuli of our home work and environment, we travel to foreign places. Our cities are tourist destinations for others. Being aware of one's environment, and being able to read it should be a skill mastered by all. As many become a tourist at some point in their life, cultural tourism is judged essential to society's enrichment and to the personal enhancement of the tourist. Through methods of awareness, this process allows everyone to appreciate the built environment. None of the tourist charters, educational or initiatives adequately training cover these areas of concern. In response, this paper will explore the matters of perception, place and landscape reading, as well as visual or contextual appreciation as the basis for promotion of heritage conservation, cultural identity and sensitization to place specificities and uniqueness of landscapes. How to see and better appreciate these elements is what will progressively promote a conservation ethic in search of promising relationships between visitors and the built environment.

The entirety of a region’s architectural expressions, that is, its building culture, has a strong impact on a region’s atmosphere. Being a collective and networked endeavour, building culture is difficult to coordinate. Against this background, this chapter presents an empirically informed reflection on architectural governance. The chapter is based on a multiple case study which compares five regions in the European Alps in terms of their coordination mechanisms in the areas of architecture and spatial planning, that is, architectural governance. The analysed regions include Grisons (Switzerland), Vorarlberg, Tyrol (both Austria), South Tyrol and Trentino (both in Italy). By combining conceptual considerations with empirical evidence, the chapter concludes with hypothesised relationships between architectural governance, building culture, socio-economic development dynamics and tourism.

Purpose: This paper uses performance theory to explore how wine-tourism experiences are orchestrated by wine tour guides to encourage engagement of consumers. It describes how such orchestration is built on material elements such as landscapes, architecture, vineyards, production facilities, and wine tastings.

Design/methodology/approach: A multi-layer ethnographic research on wine-tourism was employed. The interviews, observations, and field notes were analyzed through the lens of performance theory. A constant comparative method was used to identify emergent patterns, and a hermeneutic method was used to interpret the data.

Findings: The paper builds on performance theory and delineates the ways in which guides co-create intense experiences with participants. It portrays how tour guides often adjust their theatrical scripts to consumers’ unique needs through creative variations: surprise treats, activities, and personal stories. When guides take pleasure in tours, participants do as well, resulting in memorable co-created experiences. The tours feature processes such as pitching and relation-building techniques that call upon identity, morality, and materiality scripts, which ultimately build a sense of social obligation among participants toward tour guides and winery staff.

Originality/value: From a theoretical perspective, the paper adds value to the discussion of performance in tourism by suggesting that the service blueprint, architecture, and employee training are only part of the story. This paper shows how consumer engagement and interactions between participants, guides, architecture, and landscapes are essential elements of memorable experiences.

Research limitations: Like other studies, there are limitations to our study as well. Our study only included one-day wine tours. A broader investigation of strategic alliances between tour companies and wineries, and how wine tourists experience and sustain a sense of social obligations to the wineries they visit, will provide further insights into how wine-tourism functions as a co-creative emergent form of consumption involving individuals, products, and processes.

The purpose of this paper is to share architecture as a tool that is increasingly implemented in nature areas and its potential for stimulating transformative experiences among visitors in nature-based tourism.

Based on three examples of architecture in nature, the value of architecture to nature-based tourism is presented.

It was found that architecture in nature has a wide range of benefits for nature-based tourism and may form a catalyst for gaining transformative experiences in the examples presented.

The findings presented in this paper touch upon a new way of stimulating transformative experiences among visitors in nature-based tourism by implementing architecture.