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Article

Maria Carmen Laudano, Lamberto Zollo, Cristiano Ciappei and Vincenzo Zampi

Through a cross-culture study, the purpose of this paper is to understand about how entrepreneurial universities can foster entrepreneurship in women by attending to…

Abstract

Purpose

Through a cross-culture study, the purpose of this paper is to understand about how entrepreneurial universities can foster entrepreneurship in women by attending to psychological and environmental factors and personality traits that encourage women to form entrepreneurial intent.

Design/methodology/approach

The authors test the proposed conceptual model on a cross-cultural sample comprising 350 students from Italy, a developed country, and from Albania, an emerging country. Structural equation modeling is used to validate the proposed model and test the hypothesized relationships.

Findings

In both Italy and Albania, entrepreneurial universities significantly impact entrepreneurial attitudes and intentions in women. The major differences relate to psychological factors that predict self-employment attitudes and intentions. Specifically, risk-taking propensity and locus of control are important antecedents of attitudes in both samples; the need for independence is a significant predictor only in the Italian sample; need for achievement has significant influence only in the Albanian sample.

Originality/value

To better understand and interpret the phenomenon of female entrepreneurship, the authors use the theory of planned behavior to investigate entrepreneurial universities located in Italy, a developed country, and Albania, an emerging country.

Details

Management Decision, vol. 57 no. 9
Type: Research Article
ISSN: 0025-1747

Keywords

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Article

Lamberto Zollo, Sukki Yoon, Riccardo Rialti and Cristiano Ciappei

The purpose of this paper is to explore the understudied antecedents of moral reasoning and cognitive processes that ultimately shape the ethical consumption. The theory…

Abstract

Purpose

The purpose of this paper is to explore the understudied antecedents of moral reasoning and cognitive processes that ultimately shape the ethical consumption. The theory of planned behavior (TPB) and the socio-intuitionist model are integrated. Holistic, inferential, and affective dimensions of intuition are identified as critical antecedents of environmental concerns that then influence the ethical consumption.

Design/methodology/approach

Structural equation modeling is used to analyze intuitive judgments and ethical concerns in 256 US undergraduates. The New Ecological Paradigm (NEP) is used to measure ethical concerns and the ecologically conscious consumer behavior (ECCB) instrument is used to measure ethical consumption.

Findings

The results indicate that inferential intuition, but not affective intuition, significantly predicts the ethical concerns (NEP), which in turn significantly influence all five dimensions of ethical consumption behavior (ECCB).

Practical implications

Managers and marketing strategists should focus on non-rational influences such as moral intuition to effectively promote ethical and responsible consumption.

Originality/value

The TPB and the intuitionist theory are integrated to reveal empirically how intuitive judgments may affect consumer attitudes and to provide new insights regarding the ethical consumption.

Details

Management Decision, vol. 56 no. 3
Type: Research Article
ISSN: 0025-1747

Keywords

Content available
Article

Lamberto Zollo, Riccardo Rialti, Alberto Tron and Cristiano Ciappei

The purpose of this paper is to unpack the underlying mechanisms of entrepreneurs' passion, orientation and behavior by investigating the role of rational and nonrational…

Abstract

Purpose

The purpose of this paper is to unpack the underlying mechanisms of entrepreneurs' passion, orientation and behavior by investigating the role of rational and nonrational cognitive elements. Building on dual process theory and sociointuitionism, a conceptual model is proposed in order to explore the relationship between entrepreneurial passion, entrepreneurial orientation (EO) and strategic entrepreneurship behavior (SEB). Specifically, entrepreneurs' linear thinking styles (System 2) and nonlinear thinking styles (System 1) are hypothesized as being significant moderators of such a relationship.

Design/methodology/approach

Covariance-based structural equation modeling (CB-SEM) is used to empirically validate the proposed conceptual model and test the moderating hypotheses on a sample of 300 entrepreneurs actively involved in European small and medium enterprises (SMEs).

Findings

Entrepreneurial passion is shown to be a significant antecedent of EO, which, in turn, strongly influences SEB. Moreover, entrepreneurs' linear thinking style positively moderates the EO-SEB relationship, but not the link between passion and EO. Instead, a nonlinear thinking style positively moderates the relationship between passion and EO, but not the links between EO and SEB.

Practical implications

Entrepreneurs should trust their nonlinear thinking style – related to affective/emotive and intuitive information processing systems – to foster the effect of their entrepreneurial passion on EO. Furthermore, entrepreneurs should rely on a linear thinking style, namely the rational and deliberative cognitive processes, to enhance the impact of their EO on SEB.

Originality/value

Dual process theory and sociointuitionism are integrated to simultaneously investigate the effect of nonrational and rational cognitive mechanisms on entrepreneurs' orientation and behavior. Moreover, the proposed model is empirically tested on a sample of entrepreneurs working in SMEs located in Europe, which have received little attention from entrepreneurship scholars in comparison to their US counterparts. The authors’ findings suggest important implications for entrepreneurs, policymakers and entrepreneurial universities educators.

Details

Management Decision, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0025-1747

Keywords

Content available
Article

Monica Faraoni, Riccardo Rialti, Lamberto Zollo and Anna Claudia Pellicelli

The purpose of this paper is to investigate the micro-linkages fostering consumers’ e-loyalty in grocery retailers B2C e-commerce context. Specifically, the authors…

Abstract

Purpose

The purpose of this paper is to investigate the micro-linkages fostering consumers’ e-loyalty in grocery retailers B2C e-commerce context. Specifically, the authors focused on the neglected role of security, privacy and website design. Grocery retailing has been selected as the context of research because grocery retailers too have been required to develop B2C e-commerce platforms to meet their consumers’ evolving preferences.

Design/methodology/approach

A survey was distributed to several students from University of Florence (Italy). Structural equation modeling was used to compile the research, and its results reflect the impact on e-loyalty development on specific features of the e-commerce environment.

Findings

The main findings of this research are related with the importance of website characteristics as antecedents of e-loyalty in online grocery retailing.

Originality/value

Albeit the explored phenomenon has been subject to extensive study, some of its facets are yet to be fully explored. In particular, though the influence of e-trust, e-satisfaction and e-commitment on e-loyalty has been shown, little attention has been paid to the factors affecting these three antecedents of e-loyalty. In this regard, this research focuses on the importance of B2C e-commerce platform characteristics such as security, perceived relationship investment and website design. In addition, the phenomenon was scarcely explored in grocery retailers B2C e-commerce context.

Details

British Food Journal, vol. 121 no. 2
Type: Research Article
ISSN: 0007-070X

Keywords

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Article

Dima Jamali, Georges Samara, Lamberto Zollo and Cristiano Ciappei

Drawing on signaling theory and adopting a multilevel approach, the purpose of this paper is to investigate how meso-organizational attributes interact with the macro…

Abstract

Purpose

Drawing on signaling theory and adopting a multilevel approach, the purpose of this paper is to investigate how meso-organizational attributes interact with the macro cultural context to affect employees’ behavioral responses to internal corporate social responsibility (CSR) initiatives. This study unpacks the behavioral process through which internal CSR affects employees’ organizational citizenship behavior in an organization that has obtained SA8000 and that operates in an understudied Italian context characterized by high individualism and masculinity.

Design/methodology/approach

Bootstrapped multi-mediation analysis was used on a sample of 300 employees operating in one of the most important and largest Italian retail stores active in the food industry and involved in socio-environmental responsibility.

Findings

Results show that when a company obtains an internal CSR quality credential, particularly SA8000, an auditable certification standard that signals that a company goes beyond compliance standards to tailor to the well-being of its employees, it will likely attract like-minded employees that will positively react to internal CSR initiatives even when operating in a highly individualistic and masculine culture such as Italy.

Originality/value

While prior research has shown that internal CSR initiatives have a lower and, in some cases, an insignificant impact on employees’ behavioral outcomes in cultures characterized by individualism and masculinity, this study shows that the interaction between the cultural setting and company specific attributes can turn this effect to be significant, strong, and positive.

Content available
Article

Costanza Nosi, Lamberto Zollo, Riccardo Rialti and Cristiano Ciappei

Using an enhanced version of the theory of reasoned action (TRA), this study investigates the antecedents of organic quinoa-based food buying intention. In addition to…

Abstract

Purpose

Using an enhanced version of the theory of reasoned action (TRA), this study investigates the antecedents of organic quinoa-based food buying intention. In addition to attitude toward this behavioral intention, the proposed model examines the influence that ecological welfare, political values, and consumer-perceived corporate social responsibility (CSR) of the point of sale exert on consumer willingness to purchase organic quinoa-based food.

Design/methodology/approach

Structural equation modeling (SEM) was used to analyze the data collected through an intercept survey conducted at specialized organic stores on a convenience sample of 158 individuals in Italy.

Findings

Although ecological welfare and a retailer's CSR image positively influence consumer attitude toward buying organic quinoa-based food, political values negatively affect this attitude. Furthermore, consumer attitude is found to be a crucial predictor of behavioral intention.

Research implications

At the theoretical level, the results are useful for demonstrating that other variables, in addition to those used in the traditional TRA, can further explain consumers' organic food buying intention. Additionally, the findings might be useful for both quinoa producers and retailers in creating and executing their marketing and communication strategies.

Originality/value

In addition to contributing to the stream of literature that investigates possible variables that might increase the predictive power of the TRA, this study sheds some light on organic food purchasing consumer behavior.

Details

British Food Journal, vol. 122 no. 3
Type: Research Article
ISSN: 0007-070X

Keywords

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Article

Lamberto Zollo, Maria Carmen Laudano, Cristiano Ciappei and Vincenzo Zampi

The purpose of this paper is to empirically investigate behavioural and contextual factors affecting entrepreneurial universities’ ability to influence student…

Abstract

Purpose

The purpose of this paper is to empirically investigate behavioural and contextual factors affecting entrepreneurial universities’ ability to influence student entrepreneurship and entrepreneurial intention.

Design/methodology/approach

Structural equation modelling was used to assess both micro and macro factors impacting on students’ entrepreneurial attitude and intention on a sample of 272 students of the Master of Business Administration at the University of Florence (Italy).

Findings

The study contributes to the literature on entrepreneurial universities by assessing the main factors affecting students’ entrepreneurial behaviour. The results stressed how students’ entrepreneurial intent is mainly affected by their entrepreneurial attitude, which is in turn influenced by some of the personality traits analyzed, in particular risk-taking propensity and locus of control. It also emerged how students’ perception of the university environment significantly influences their entrepreneurial attitude and intent.

Practical implications

By investigating the micro and macro factors that mostly affect students’ entrepreneurial intention, the research suggests some implications for future researches into student entrepreneurship, in order to develop specific teaching programmes affecting students’ entrepreneurial experience, character and related skills.

Originality/value

The value of the research relates to integrating psychological factors, geographical elements, and the contextual role of universities within student entrepreneurship in a scarcely investigated location, i.e. the Region of Tuscany (Italy).

Details

Journal of Management Development, vol. 36 no. 2
Type: Research Article
ISSN: 0262-1711

Keywords

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Article

Lamberto Zollo, Guglielmo Faldetta, Massimiliano Matteo Pellegrini and Cristiano Ciappei

The purpose of this paper is to investigate, through the lens of the gift-giving theory, volunteers’ motivations for intending to stay with organizations.

Abstract

Purpose

The purpose of this paper is to investigate, through the lens of the gift-giving theory, volunteers’ motivations for intending to stay with organizations.

Design/methodology/approach

Data were collected from 379 volunteers from 30 charitable organizations operating in Italy’s socio-healthcare service sector. Bootstrapped mediation analysis was used to test the hypothesized relationships.

Findings

Volunteers’ reciprocal attitudes and gift-giving intentions partially mediated the relationship between motives and intentions to stay.

Practical implications

Policy makers of charitable organizations are advised to be more responsive to behavioral signals revealing volunteers’ motivations, attitudes, and intentions. Managers should appropriately align organizational responsiveness with volunteers’ commitment through gift-giving exchange systems.

Originality/value

The findings reveal that reciprocity and gift giving are significant organizational variables greatly influencing volunteers’ intentions to stay with organizations. Signaling theory is used to explain how volunteers’ attitudes are linked with organizational responsiveness. Furthermore, this study is the first to use an Italian setting to consider motives, reciprocity, and gift giving as they relate to intentions to stay.

Details

Journal of Managerial Psychology, vol. 32 no. 7
Type: Research Article
ISSN: 0268-3946

Keywords

Content available
Article

Riccardo Rialti, Alessandro Caliandro, Lamberto Zollo and Cristiano Ciappei

This paper presents an in-depth investigation on how brands may concur to the co-creation of consumers’ experiences. In particular, the purpose of this paper is to clarify…

Abstract

Purpose

This paper presents an in-depth investigation on how brands may concur to the co-creation of consumers’ experiences. In particular, the purpose of this paper is to clarify the main types of co-created experiences that consumers may encounter as a result of social media brand communities.

Design/methodology/approach

To identify the main types of co-created experiences, a digital investigation has been used as the main method of analysis. The authors draw their digital investigation on the digital methods paradigm.

Findings

Four principal types of co-created experiences have been identified and conceptualized, namely, brand’s products’ individual usage experiences, auto-celebrative experiences, brand’s products’ communal usage experiences and collective celebration experiences.

Originality/value

Results stress the importance for brand strategists to involve members of social media brand communities to stimulate co-creation experiences. Specifically, it emerges that the simultaneous interaction among members of the community and the brand may directly affect co-creation experiences.

Propósito

La presente investigación se propone analizar en profundidad cómo las marcas pueden estar de acuerdo con la co-creación de las experiencias de los consumidores. En particular, el objetivo de la investigación es aclarar cuáles son los principales tipos de experiencias co-creadas que los consumidores pueden experimentar debido a su participación en las comunidades de marcas de redes sociales.

Diseño/metodología/enfoque

Para hacerlo, en primer lugar, se han identificado los factores que influyen en la co-creación de las experiencias de los miembros de las comunidades de marcas. En particular, el punto de partida de esta investigación está representado por el papel de otros consumidores y de la marca en la co-creación de experiencias. Con el fin de identificar los principales tipos de experiencias co-creadas, se ha utilizado una investigación digital como el principal método de análisis. Dibujamos nuestra investigación digital en el paradigma de Métodos Digitales.

Hallazgos

Se identificaron y conceptualizaron cuatro tipos principales de experiencias co-creadas.

Originalidad/valor

Los resultados enfatizan la importancia de que los estrategas de marca involucren a los miembros de las comunidades de marcas de medios sociales para estimular la co-creación de experiencias. Específicamente, surgió cómo la interacción simultánea de otros miembros de la comunidad y la marca puede afectar la co-creación.

Palabras clave:

Co-creación de valor, Comunidades de marca, Experiencias de los consumidores, Experiencias co-creadas, Investigación digital, Marketing experiencial

Details

Spanish Journal of Marketing - ESIC, vol. 22 no. 2
Type: Research Article
ISSN: 2444-9709

Keywords

Content available
Article

Silvia Ranfagni, Monica Faraoni, Lamberto Zollo and Virginia Vannucci

The purpose of this paper is to propose a research approach to investigate brand alignment by exploiting textual data from online brand communities in the coffee industry…

Abstract

Purpose

The purpose of this paper is to propose a research approach to investigate brand alignment by exploiting textual data from online brand communities in the coffee industry. Specifically, consumer brand associations from user-generated content (UGC) and company brand associations from firm-generated content (FGC) are explored to measure the alignment between brand identity and brand image. The selected context of research is the beverage industry wherein companies are called on to develop appropriate digital websites and brand communication strategies to enhance the consumers' brand experience.

Design/methodology/approach

The authors introduce a research approach that integrates netnography with text mining analysis. Since brand associations were the basis of the study’s analysis, the authors focused on text mining procedures, providing data (co-occurrences) corresponding to brand associations that consumers perceive and that the company communicates. Data were used to develop the measurements of brand alignment.

Findings

The main findings of this research highlight the importance for both scholars and practitioners of determining brand alignment of beverage products in online communities. Knowing the alignment between the way a company communicates its brand identity and how this is perceived by consumers allows for effectively reviewing brand communication.

Originality/value

Although the combined analysis of the alignment between brand image and brand identification has received attention in marketing literature, most scholars have neglected how to measure brand alignment. This is a need for many marketing managers in the coffee industry who are now moving in digital environments where the role of consumers is not that of receivers of brand communication but rather that of cocreators of brand value.

Details

British Food Journal, vol. 123 no. 13
Type: Research Article
ISSN: 0007-070X

Keywords

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