Search results

Purpose: Consumer acceptance is considered the most important factor in functional food success and is given top priority in new product development. This study focussed on finding factors that influence consumer perceptions about active food and the pattern of active food consumption. This chapter aims to provide a deeper understanding of taste trading based on a consumer decision-making framework.

Research Methodology: Cross-sectional consumer data were collected by floating G-Doc containing the questionnaire which was supposed to be answered by people according to their behaviours, preferences, knowledge regarding functional foods etc. It contained questions about their income, gender, preference towards functional foods, factors affecting decision-making while purchasing functional foods etc.

Results of the Study: The findings suggest that the consumers' attitude towards functional foods was mainly influenced by the quality and suitability of the product. Purchase intent was found based on age, literacy of population, income and health benefits of active foods. Awareness of functional foods and their price significantly affected the purchase of functional foods. Most people were willing to spend more on functional foods in the future regardless of the taste and provided high quality and product suitability.

In Japan, since an outbreak of mass food poisoning in 2000, consumer interest in food safety and security has increased, focusing on activities such as Chisan-Chishō (Local Production, Local Consumption), Slow Food, and LOHAS. Activities related to food safety and security in Japan have a strong local character, are moving toward industrialization, are not bound by tradition, and can be said to be activities in pursuit of alternative forms of consumption and development. In Japan, most supporters of Slow Food, LOHAS, and Chisan-Chishō have been women. In societies where production is important, consumption has been entrusted to women. Therefore, activities related to food safety and security are tied to social reform with women in central roles. Receiving social recognition, these activities develop business opportunities, move toward globalized industrialization, and, in a gendered society centered on men, become activities with men in central positions. Gender in the area of food does not allow women to take part in production and distribution and is moving to exclude women. To secure women's position in food, it is necessary to industrialize according to women's ways such as maintaining the viewpoint of living nature, mutual support, collective leadership, and networking.

Plastic has been a very useful material which is very cheap, easy to carry and is resilient to biodegradation. That is why plastic has been used, sometimes reused, and overused due to the reasons mentioned above. As a result, landfills and oceans are full of plastic. But if we consider all the negative health effects, environmental / ecological effects it has in present times, we can understand that it is environmentally very expensive to use plastic. Bangladesh is a relatively young country with dense population and limited resource. Proper management of plastic remains an issue with the country. Considering these, this chapter focuses on how plastic is used, how it is treated as waste and what can be possible solutions in reducing the amount of plastic in Bangladesh.