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11 – 20 of over 72000We have had a number of questions about OCLC spine label displays. Two types of displays, known as “s14” and “s16”, are currently available. Each contains a single spine label and…
Abstract
We have had a number of questions about OCLC spine label displays. Two types of displays, known as “s14” and “s16”, are currently available. Each contains a single spine label and two book card and pocket labels. Some users require only a spine label or some other variation of the spine label displays, so we plan to increase the number of displays. In addition to the “s14” and “s16” displays, users will be able to request a spine label only, or two spine labels, or a spine label with a single book pocket label. These displays should help a number of libraries.
Angela Shine, Seamus O’Reilly and Kathleen O’Sullivan
Increasing consumer interest in nutrition has led to an increased interest in nutrition labelling. Finds that over half (58 per cent) of the sample surveyed read nutrition labels…
Abstract
Increasing consumer interest in nutrition has led to an increased interest in nutrition labelling. Finds that over half (58 per cent) of the sample surveyed read nutrition labels. Nutrition labelling was found to have an impact on consumer purchase decisions. Of those consumers who read nutritional labels, 81 per cent use them in their evaluation of food products. Consumers have to deduce information from nutrition labels in their current format. Survey findings reinforce previous work carried out in this area, particularly in the context of consumer categorization of food products as “good” or “bad”. For example, consumer avoidance of “negative” nutrients is apparent throughout the survey. The majority of respondents, who read labels, indicated that they search out information on nutrients they wish to avoid. In general, since time allocated to shopping for food products is limited, the format of nutritional labelling needs further consideration and improvement. The concept of nutrition should be incorporated into food companies’ marketing strategy.
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Gives examples of how to use WordPerfect version 5.1 to createspine labels, without having to purchase the CAT CD450 system. Providesinstructions for choosing a label format;…
Abstract
Gives examples of how to use WordPerfect version 5.1 to create spine labels, without having to purchase the CAT CD450 system. Provides instructions for choosing a label format; constructing the macros; and printing the labels.
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Marguerite Moore and Jason M. Carpenter
The purpose of this paper is to profile the private label apparel consumer using demographic and behavioral predictors. The paper also aims to examine cross‐shopping behaviors…
Abstract
Purpose
The purpose of this paper is to profile the private label apparel consumer using demographic and behavioral predictors. The paper also aims to examine cross‐shopping behaviors among purchasers of private label apparel across the five top US private label apparel retailers.
Design/methodology/approach
Decision tree analysis is used to model the impacts of demographics and behaviors on private label purchasing. A secondary database (n=1,289) of US private label purchasers provides data for the analysis.
Findings
Findings indicate demographic predictors as important drivers of private label apparel purchase among retailers positioned as providers of value, while behavioral drivers are more common among patrons of retailers that are differentiated on service or brand. Cross‐shopping is more common among the retailers positioned on value.
Research limitations/implications
The research design provides a profile of the private label consumer but does not explain why this consumer chooses private labels over national brands. The data‐mining approach provides an innovative tool for identifying the drivers of private label consumption. Future research should investigate these drivers more deeply, to establish a fuller understanding of this consumer. The sample is limited to US consumers.
Practical implications
Findings suggest that retailers positioned on value/low price need to differentiate private labels to deter cross‐shopping. Likewise, comparatively upscale retailers need to continue to be sensitive to the behavioral demands of their respective target market.
Originality/value
Results provide a profile of the private label consumer and offer insight into private label cross‐shopping using an innovative modeling approach that facilitates examination of actual purchase data.
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Posits that food labelling is one medium by which consumers can acquire knowledge about the food they consider buying. This type of information is becoming increasingly important…
Abstract
Posits that food labelling is one medium by which consumers can acquire knowledge about the food they consider buying. This type of information is becoming increasingly important in a food market where direct contact with the personnel over the counter is declining. Reports the results from a pilot study and a consumer survey including 1050 respondents. Reveals that the majority of consumers read the food labels (often, sometimes or seldom), and that the reading frequency was associated with the degree of uncertainty about the food supply. Additives occupied a far more prominent place in these reading activities, than what could be expected from the respondents’ general notions of what constitutes a healthy diet. Discusses these results with regard to consumer apprehension of the presentation of data on the food labels.
Amelia Yuen Shan Au‐Yeung and Jessica Lu
The purpose of this paper is to establish an understanding of the development of retailers' views on own label in Taiwan. In particular, the study aims to investigate the extent…
Abstract
Purpose
The purpose of this paper is to establish an understanding of the development of retailers' views on own label in Taiwan. In particular, the study aims to investigate the extent to which the development of retailers' own label in the region resembles or differs from the historical development of that in the West as documented in the literature.
Design/methodology/approach
This study is exploratory in nature and adopts a qualitative approach. Primary data were obtained from managers responsible for own label development strategy in eight key retailers in Taipei through the use of a structured questionnaire with both closed and open‐ended questions. Secondary data from various sources were also used.
Findings
The development of retail own label products in Taiwan does not follow the pattern witnessed in the West as described in the literature. Only some of the strategic motives of using own label as stated in existing literature are fully echoed in this study. Furthermore, the progress of most of the retailers studied in Taiwan does not mirror the typical stages of evolution as advocated by Laaksonen and Reynolds.
Originality/value
Many retailers, especially the international ones, believe that use of own label in Taiwan is important. However, an understanding of the development and strategic use of own label by retailers in Taiwan is not yet well established. The current study serves as a first step to fill this gap and sheds some light on the implications for own label development strategies to grocery retailers in Taiwan.
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Angela Shine, Seamus O’Reilly and Kathleen O’Sullivan
Research findings have suggested that today’s consumers view nutrition in a positive light. The findings of this survey support such evidence. The majority of consumers consider…
Abstract
Research findings have suggested that today’s consumers view nutrition in a positive light. The findings of this survey support such evidence. The majority of consumers consider diet to be a very important component of their lifestyles and regard nutrition as a positive attribute of food products. A high level of awareness of nutrition labelling is evident among consumers, and 58 per cent of respondents use nutrition labels. However, consumers have to deduce information from nutrition labels in their current format. This proves rather difficult as knowledge of a balanced diet is quite low. Therefore, consumers find it difficult to implement current dietary advice through the use of nutrition labels, and only 17 per cent of the sample surveyed use labels for this purpose. Social networks and the “popular” media were found to be the most used sources of nutrition information, the medical profession was seen as a source of “cure” rather than prevention and a negligible percentage of the sample used official government information channels. Concludes that nutrition labels have a role to play; however, the food industry needs to respond to consumer needs and education/information provision needs to be improved.
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George Gialitakis and George Chryssochoidis
The present paper focuses on the level of attention and comprehension that Greek schoolchildren have of food labels. Three different age groups (8th, 10th and 12th years of age…
Abstract
Purpose
The present paper focuses on the level of attention and comprehension that Greek schoolchildren have of food labels. Three different age groups (8th, 10th and 12th years of age) are examined. A large dataset from various districts in the wider Athens region has been used.
Design/methodology/approach
The British Food Standards Agency questionnaire used for the same purpose in the UK was adopted and adapted to the local circumstances.
Findings
The sampled schoolchildren pay attention at certain food labels elements only, and they may do so only when they purchase a product for the first time. There is an associated lack of understanding, and medium to high levels of erroneous interpretation for some food label related information. No major differences are found to exist between age groups.
Research limitations/implications
Methods suitable for fostering awareness and clarity in student mindsets regarding food label elements need development.
Practical implications
There is a substantial need to alter the method for the exchange and provision of information to schoolchildren regarding food label information is concerned, as the current status of affairs seems to be unsatisfactory.
Originality/value
The paper provides empirical results regarding the extent of attention towards, and understanding of, a wide range of different elements/information available in food labels. The dataset is large and it originates from various districts in the wider Athens region.
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Over the last decade there has been an increase in the development of products sold as own label brands. The major UK grocery multiples have successfully employed this strategy…
Abstract
Over the last decade there has been an increase in the development of products sold as own label brands. The major UK grocery multiples have successfully employed this strategy, gaining more than half the grocery market with their own branded products. Supermarkets have strengthened their own‐brands by changing their no‐frills, low‐cost strategy to one of quality at a competitive price. This trend has made a major impact not merely on the fmcg sector, but also on the alcoholic market including wine. Consumer research by the supermarkets has addressed both the contents of the bottle as well as the packaging. Labels on own‐label wines have had much attention paid to them on the quest to reflect a more upmarket image. The acceptance of the own‐label brand by consumers is a serious threat to established brands as own‐label brands are likely to grow at the expense of manufacturer brands.
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Terhi Junkkari, Maija Kantola, Leena Arjanne, Harri Luomala and Anu Hopia
This study aims to increase knowledge of the ability of nutrition labels to guide consumer choices in real-life environments.
Abstract
Purpose
This study aims to increase knowledge of the ability of nutrition labels to guide consumer choices in real-life environments.
Design/methodology/approach
Food consumption and plate waste data were collected from two self-service restaurants (SSR) with different customer groups over six observation days: three control and three intervention (with nutrition labelling) periods. Study Group 1 consisted of vocational school students, mostly late adolescents (N = 1,710), and Group 2 consisted of spa hotel customers, mostly elderly (N = 1,807). In the experimental restaurants, the same food was served to the buffets during the control and intervention periods.
Findings
The nutrition label in the lunch buffet guides customers to eat fewer main foods and salads and to select healthier choices. Increased consumption of taste enhancers (salt and ketchup) was observed in the study restaurants after nutritional labelling. Nutrition labelling was associated with a reduction in plate waste among the elderly, whereas the opposite was observed among adolescents.
Originality/value
The results provide public policymakers and marketers with a better understanding of the effects of nutrition labelling on consumer behaviour. Future studies should further evaluate the effects of nutrition labelling on the overall quality of customer diets and the complex environmental, social, and psychological factors affecting food choices and plate waste accumulation in various study groups.
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