Search results

Due to rapid technological evolution driven by display manufacturers, the television (TV) market of flat panel displays has been fast growing with the advancement of digital technologies in broadcasting service. Recently, organic light-emitting diode (OLED) successfully penetrated into the large-size TV market, catching up with light-emitting diode (LED)-liquid-crystal display (LCD). This paper aims to investigate the market penetration of OLED technologies by determining their technology adoption rates based on a diffusion model.

Through the rapid evolution of information and communication technology, as well as a flood of data from diverse sources such as research awards, journals, patents, business press, newspaper and Internet social media, data mining, text mining, tech mining and database tomography have become practical techniques for assisting the forecaster to identify early signs of technological change. The information extracted from a variety of sources can be used in a technology diffusion model, such as Fisher-Pry where emerging technologies supplant older ones. This paper uses a comparison-based prediction method to forecast the adoption and diffusion of next-generation OLED technologies by mining journal and patent databases.

In recent years, there has been a drastic reduction of patents related to LCD technologies, which suggests that next-generation OLED technology is penetrating the TV market. A strong industry adoption for OLED has been found. A high level of maturity is expected by 2026.

For OLED technologies that are closely tied to industrial applications such as electronic display devices, it may be better to use more industry-oriented data mining, such as patents, market data, trade shows, number of companies or startups, etc. The Fisher-Pry model does not address the level of sales for each technology. Therefore, the comparison between the Bass model and the Fisher-Pry model would be useful to investigate the market trends of OLED TVs further. Another step for forecasting could include using industry experts and a Delphi model for forecasting (and further validation).

Fisher-Pry growth curves for journal publications and patents follow the expected sequence. Specially, journal publications and patents growth curves are close for OLED technologies, indicating a strong industry adoption.

Micromax is an Indian consumer electronics company which began by selling mobile phones. In early 2014, Micromax ranked third in the mobile handsets category in India, behind Nokia and Samsung. The case is set in 2014, a watershed year for Micromax. It has to make decisions related to the future direction of the company. There are various options available, such as expanding into other consumer electronics and consumer durables categories, expanding outside India, etc. Micromax had recently introduced premium smartphones, and there had been a gradual shift in its target segment from rural to more upmarket consumers. Micromax aspired to be considered among the best brands in the world; however, the company was unsure of how to move forward. Its leadership had to decide on the right positioning for Micromax.

This paper aims to explore surprising facets of consumer delight behavior. The study is the empirical juncture of three studies based on consumer survey on the Indian television market. Study 1 traces the existence of greenies in India among brownies prevailing around the globe by using the surprise-delight model. Study 2 is a pre-intervention research design confirming greenies preferences to television attributes such as screen technology, annual energy cost saving, screen resolution, screen size and free gifts. Study 3 signifies a price intervention design by allowing customers to include their preference by replacing the annual energy cost saving with price.

This paper is a harvest of studies based on discriminant analysis for identifying green and brown customers and a two-level conjoint analysis for identifying attributes contributing to green behavior.

The empirical generalization of a study comes out with unique findings of the greenies and brownies and their preference and attitude toward green attribution and substitution. A “preferential green shift” appeared as a vital output owing to knowledge–attitude–practice from these consecutive studies. This gap exists because of the price factor. The authors suggest the measures for improvement in product offering by targeting and positioning green products from the findings and the preferential green shift.

Future research may focus on other segments of products such as automobiles, i.e. cars. Despite the availability of the non-probabilistic sampling technique, the probabilistic sampling technique can be used. Finally, a larger sample size could have given a better generalization of results.

The gap in knowledge–attitude–practice was evident. This gap was caused by the presence of “price” concern. The study revealed that heavy consumer durable buyers are aware of the benefit of green, but the reality of price cannot be ignored and finally make a purchasing decision on the basis of price criteria. Hence price is recommended as another criterion to be considered in the technology acceptance models.

The purpose of this paper is to discuss the characteristics of creative economies in favelas and their potential in terms of social development from a comparison between the theory on creative economy and the characteristics of the initiatives mapped in the Mangueira favelas.

The research was based on qualitative methodology and literature review. The creative economy initiatives were mapped in the territory of Mangueira and semi-structured interviews and questionnaire of closed questions were applied with the representatives of these. The data collected were treated with the content analysis method.

The research mapped 17 initiatives associated with creative economy sectors in the Mangueira favelas in Rio de Janeiro, Brazil. The initiatives develop cultural and artistic activities that make the young people of the community aware of the history of their families, which promotes the strengthening of social ties and individual empowerment, contributing to local entrepreneurship.

The theory used in Brazil for the elaboration of public policies to promote the creative economy points to the presence of cultural and symbolic aspects in economic activities as resources for the generation of income. However, it is important to understand how this applies in different contexts, which may have or lack certain characteristics of human and physical capital pointed as essential by theory to creative economy promotion.

The results of this research go beyond the theory of creative economy and highlight characteristics of project management and impacts on social development that demonstrate how the dynamics of the creative economy in the Mangueira favelas also represent a case of social innovation using social technology tools.

O estudo tem como objetivo discutir as características na economia criativa em favelas e seu potencial em termos de desenvolvimento social a partir da comparação entre a teoria sobre economia criativa e as características das iniciativas mapeadas na favela da Mangueira.

A pesquisa utilizou ferramentas de metodologia qualitativa e esteve baseado em revisão de literatura. Foram mapeadas as iniciativas de economia criativa no território da Mangueira e realizadas entrevistas semi-estruturadas e um questionário com perguntas fechadas com os responsáveis. Os dados coletados foram tratados com o método de análise de conteúdo.

A pesquisa mapeou 17 iniciativas associadas aos setores da economia criativa na favela da Mangueira, no Rio de Janeiro, Brazil. As iniciativas desenvolvem atividades culturais e artísticas que conscientizam os jovens da comunidade sobre a história de suas famílias, o que promove o fortalecimento de laços sociais e a capacitação individual, contribuindo para o empreendedorismo local.

A teoria utilizada no Brasil para a elaboração de políticas públicas de promoção da economia criativa aponta para a presença de aspectos culturais e simbólicos nas atividades econômicas como recursos para a geração de renda. No entanto, é importante entender como isso se aplica em contextos diferentes, que podem ter ou não algumas características do capital humano e físico apontadas como essenciais pela teoria para a promoção da economia criativa.

Os resultados desta pesquisa vão além da teoria da economia criativa e destacam características de gestão de projetos e impactos no desenvolvimento social que demonstram como a dinâmica da economia criativa nas favelas da Mangueira também representa um caso de inovação social utilizando ferramentas de tecnologia social.

Whatever one may feel is the importance of particular interconnection and assembly technologies with which one is associated, Thin Film or Thick Film Hybrid, PCB Through Hole, Surface Mounting, etc., the driving force in electronics is the high degree of low cost functionality brought by semiconductor technology. However, semiconductor science cannot provide systems solutions on its own and needs to be combined with suitable interconnection and assembly technologies to bring its potential processing power to fulfilment. Hybrid technology holds a key role in the use of silicon in overall system integration. On hybrid substrates semiconductors can be applied in any of the forms available, from bare dice to encapsulated, tested and burnt‐in complex functions in LSI. Over the years hybrids have developed, needing semiconductors as the active elements in providing functional modules. The relationship between the technologies has been close but not always in perfect harmony at the commercial interfaces. The first part of this paper reviews development of semiconductors in relation to the forms of packaging available for application in hybrid assembly including the emergent means being adopted to tackle the problems of ever increasing lead counts that will be with us for some time until the dream of total self‐sufficiency on silicon becomes a reality. The second part of the paper reviews silicon design options with the emphasis on the relevance of combining silicon implementation with hybrid methods.

Bangkok, City of Angels, City of Sin, the Venice of the Orient, the place where after one night the world is supposedly your oyster. The huge variety of delicious, delectable exotic fruits; the many different kinds of evocatively scented orchids and other flowers; the vivid blues and yellows and pinks of silk blouses and dresses; the hot, spicy tasty soups and food; the smiles of everyone who looked your way; the dazzling, be‐jewelled, golden library in the Royal Palace (oh for a job there!). Bangkok — (I gloss over the traffic; the mosquitoes; the heavy downpours steamily dispersing the heat of the sun ) — the place chosen for the venue of the First Pacific Conference on New Information Technology for Library and Information Professionals held from 16–18 June 1987.

PMD have appointed David H. Ormerod to the position of printed circuits products manager as part of their marketing organisation.

Drawing on the six-dimensional framework of the Anholt-GfK Nation Brands Index (NBI), the purpose of this paper takes a government-to-business (G2B) perspective of international marketing by shedding light on how governments (as sellers) can harness their nations’ brand image to attract businesses (as buyers) to invest in the country.

Using Korea as context, this study interviewed Korea-based foreign multinational companies (MNCs) to elucidate how nation brand had influenced their FDI decisions to establish R&D centres in Korea. Purposive sampling identified 36 MNCs from diverse countries and industries that had set up R&D centres within the last decade. Individual in-depth interviews probed the MNCs’ views of Korea’s nation brand in regards to their FDI decisions. Recorded interviews were transcribed and analysed for common themes.

Five key thematic attributes of Korea’s nation brand emerged: rigid labour market, pro-FDI government, Chaebols’ dominance, strong nationalism and rapid industrialisation. These attributes relate to NBI’s dimensions of people, governance, investment/immigration, culture/heritage and exports, respectively. The dimensions impacted Korea’s nation brand differently.

This study contributes to nation branding research by applying the Anholt-GfK NBI to empirically investigate nation brand’s influence on attracting business investments at a macro-G2B level. The findings are particularly useful in guiding government policy-makers and trade organisations on running nation-brand promotions and marketing campaigns for FDIs. The findings will also benefit foreign businesses who are considering injecting capital investments into a country.

This paper aims to understand how emerging economy firms can use the growing emphasis on corporate social responsibility (CSR) and sustainability as an opportunity to drive corporate social innovations (CSIs) so as to create shared value and gain competitive advantage.

The paper applies a case study design. Building on in-depth interviews with company officials, document analysis and secondary sources, the paper presents a model of CSIs.

The case study presents evidence of how Agarwal Packers and Movers Limited – an Indian family managed business firm operating in the fragmented, unorganized and highly competitive household relocation segment of the Indian logistics industry – used socio-environmental sustainability challenges to drive CSIs. These innovations helped it to differentiate itself from competitors and gain competitive advantage, while creating shared value simultaneously.

Indian firms have been lagging behind on both sustainability/CSR and innovations. Driven by domestic regulatory requirements, as also the need to compete in a globalizing economy, emerging economy firms may strategize to integrate their sustainability agenda with innovations to influence both organizational and societal outcomes.

Firm innovations, even in advanced countries, have been driven by market triggers, with ideas internal to the firm. The paper contributes to the limited research on innovations in emerging economy firms and shows how they may “leapfrog” their growth pathways by systematically integrating their sustainability agenda with innovation activities.