Search results

The purpose of this paper is to examine the effects of the recent water and air pollution control legislation in the United States upon the market risk of the firms in the most directly affected industries, such as chemicals, electric utilities, iron and steel, petroleum, non‐ferrous metals and textiles, during the period 1953–75.

This paper aims to advance the international marketing debate by presenting the results of a structured literature review (SLR) focusing on Big Data implementation in customer relationship management (CRM) strategizing. It outlines past and present literature and frames a future research agenda.

The research analyzes papers published in journals from 2013 to 2020, deriving significant insights about Big Data applications in CRM. A sample of 48 articles indexed at Scopus was preliminarily submitted for bibliometric analysis. Finally, 46 papers were analyzed with content and a bibliometric analysis to identify areas of thematic specializations.

The paper presents a conceptual multilevel framework demonstrating areas of specialization emerging from the literature. The framework is built around four coordinated sequences of actions relevant to “why,” “what,” “who” and “how” Big Data is implemented in CRM strategies, thus supporting the conception and implementation of an internationalization marketing strategy.

Implications for the development of the future research agenda on international marketing arise from the comprehension of Big Data in CRM strategy.

The paper provides a comprehensive SLR of the articles dealing with models and processes of Big Data for CRM from an international marketing perspective. Despite these issues' relevance and the increasing literature focused on them, research in this area is still fragmented and underexplored, requiring more systematic and holistic studies.

The growing complexity of consumer engagement (CE) due to the impact of Internet of things (IoT) has been attracting significant attention from both academics and industry practitioners especially in recent times. Hence, understanding this phenomenon remains very crucial to the body of knowledge. This study conducted a systematic review on IoT and CE with the aim of proposing future research opportunities using the TCCM model.

Extant literature studies were systematically examined by sourcing high ranking ABS journals from EBSCO, ScienceDirect and Emerald. A total of 58 articles were included in the final analysis of this research.

The analysis established the need to conduct more research on CE due to the impact of new technological implementation in retail. The results further suggest the need for extensive research across African countries and emerging markets to enable broader empirical generalizations of research outcomes. Using the TCCM framework, the authors indicated directions for future empirical research.

This study exposes the current trends in CE and IoT. The results and analysis are both compelling and verifiable, hence, establishing a firm base of reference for future research in related fields.

The paper introduces a lesser-known cultural landscape along the sacred Bhagirathi-Hooghly river in the Indian city of Kolkata, with particular reference to its built and natural heritage. The narratives cover the cultural and ecological qualities of the unique “ghat-scape” (riverfront pavilions with steps descending into the river) and their contemporary urban challenges. It also explores the suitability of the Historic Cultural Landscape (HCL) tools, or their adapted versions, in managing this exceptional landscape.

The paper is structured under six discrete sections covering the inventory and assessment, interpretation and evaluation and possible roadmap for the ecological restoration of the riverfront cultural landscape. Primary and secondary studies were conducted to understand the related challenges and opportunities. The authors then examined the application of the HCL tools based on a conceptual framework and identified the alternative approaches suitable for its restoration. Finally, a successfully restored ghat environ is taken as a model and reviewed against the most potent approach in addressing the eco-cultural criticalities.

The paper argues in favour of a paradigm shift from riverfront “development” to riverfront “restoration” with particular emphasis on the ghat-architecture. Three eco-cultural restoration alternatives were derived out of the HCL principles. A practical case study found that a community-led approach positively influences restorative actions, cultural heritage management and long-term sustainability.

The HCL tools comprising planning, regulatory systems, financial designs and community engagement have been explored for the first time in the context of the unique riverfront “ghatscape” of Kolkata. An under-discussed topic, it has been brought to the centre stage to gain new insights into the Indian cultural landscape heritage. An HCL-based new approach in their management came forth through a review of a successful case study.

This systematic review aims to investigate how geographical cues affect wine consumers' behaviors, with reference to the New and Old Worlds, and accordingly, how are recent consumption patterns and new consumer profiles modifying roles of geographical cues?

This work employed a systematic literature review methodology on the extant literature published from 2009 to 2019.

Results, summarized in a conceptual framework, emphasize five thematic areas on how geographical cues should be considered for future research and for new marketing strategies to capture consumers of New and Old World wines. Consumers' wine knowledge, socio-ethno-demographic factors, consumption settings, labeling strategies and the use of medals and awards on labels emerged as relevant factors to deal with consumer's risk-reduction strategies.

The main limit is the adoption of a systematic review method.

Results suggest that wine managers should invest in acquiring more knowledge about consumers' profiles in both Worlds for their marketing campaigns, labeling and advertisement strategies. Although geographical cues are considered relevant in consumers' buying decisions, extrinsic cues are also increasingly acceptable, and there should be more investment in publicizing geographical attributes around the world.

This is the first review focusing exclusively on the role of geographical cues on consumer's behavior toward New and Old World wine producers.