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This special “Anbar Abstracts” issue of the European Business Review is split into six sections covering abstracts under the following headings: Top management issues; Marketing…
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This special “Anbar Abstracts” issue of the European Business Review is split into six sections covering abstracts under the following headings: Top management issues; Marketing and distribution; Personnel and training; Information management and technology; Operations and production management; Accounting and finance.
A slowed rate of market growth, industrial over‐capacity, increased competition: these are just three “trend drivers” towards relationship marketing. Philip Kotler, one of the…
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A slowed rate of market growth, industrial over‐capacity, increased competition: these are just three “trend drivers” towards relationship marketing. Philip Kotler, one of the world’s leading marketing thinkers, has brought the philosophy of relationship marketing to bear on a key issue for marketing strategies, that of customer retention.
This section contains a range of topics from diverse, international, primary journals, including: an evaluation of PR effectiveness; a look at total quality management at…
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This section contains a range of topics from diverse, international, primary journals, including: an evaluation of PR effectiveness; a look at total quality management at Girobank, which was the first bank to win a British Quality Award; an examination of the principles of competitive marketing based on a case study; a discussion of how companies can sustain competitive advantage; and a report on retail‐oriented risk for bank branch operations.
This special “Anbar Abstracts” issue of Industrial Management & Data Systems is split into six sections covering abstracts under the following headings: Industrial Management;…
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This special “Anbar Abstracts” issue of Industrial Management & Data Systems is split into six sections covering abstracts under the following headings: Industrial Management; Industrial Engineering and Work Study; Industrial Design; Quality Management; Manufacturing Strategy and Production; Information Systems.
This special “Anbar Abstracts” issue of Work Study is split into six sections covering abstracts under the following headings: Operational research and statistics; Project…
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This special “Anbar Abstracts” issue of Work Study is split into six sections covering abstracts under the following headings: Operational research and statistics; Project management, method study and work measurement; Business process re‐engineering; Design of work; Performance, productivity and motivation; Stock control and supply chain management.
This special “Anbar Abstracts” issue of the European Journal of Marketing is split into seven sections covering abstracts under the following headings: Marketing, Europe and…
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This special “Anbar Abstracts” issue of the European Journal of Marketing is split into seven sections covering abstracts under the following headings: Marketing, Europe and international business; Marketing strategy; Supply‐chain management; Product management; Services marketing; Marketing in the public sector; and Marketing and information technology.