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Pilot‐scale surface‐flow, subsurface‐flow and floating aquatic plant constructed wetland system designs were installed and evaluated to determine the effectiveness of constructed wetlands to immobilize and remove metals such as cadmium, zinc, copper, chromium, lead and nickel in tertiary effluent wastewater in a Midwestern US climate (central Illinois). Following wetland treatment, average concentrations of copper decreased from 56.6μg/l in influent to 7.9μg/l (86.0 per cent reduction) in the FAP system, 9.2μg/l (83.7 per cent reduction) in the SSF system and 11.0μg/l (80.6 per cent reduction) in the SF system, respectively. Results of ANOVA indicated that differences in concentration reduction of copper among the three wetlands were not statistically significant. The average concentration of chromium decreased from 1.31μg/l in influent to 0.4μg/l (69.5 per cent reduction) in all system designs. Copper concentrations were reduced consistently with increasing wetland retention time, with most of concentration reduction having occurred in the first wetland cell for all system designs.

Introduction: Just as the tourism event begins with the human element, it again ends with the human element. Therefore, the existence, behaviours and attitudes of the human factor is an issue that should be prioritised much more when compared to other sectors. Consumer behaviour involves certain decisions, activities, ideas or experiences that meet the needs and desires of the consumer. Prior to these actions, consumer behaviour is concerned with all the activities directly related to the attainment, consumption and disposition of the products and services. In this chapter, touristic consumer behaviour, consumer choice and behaviour of the relevant destination, and the management of the destination choice process are presented.

Aim: The chapter aims to reveal how important it is to know the consumer’s destination choice behaviour in both ensuring that the consumer has had a satisfied holiday during the holiday process, and that employers and employees, as service providers, experience the peace and pride of providing a good and quality service. Knowing the behaviour patterns of potential consumers and developing their marketing activities accordingly will provide great convenience to service marketers in the future.

Method: To do this a literature review has been carried out on the issues of destination choice behaviour and tourist travel behaviour.

Result: Tourist behaviour is the most significant indicator or predictor of future tourist behaviour. Considering the social role of the tourist, the behaviour of a tourist can also be an indicator of the behaviour of others. With their behaviours, tourists determine the norms of social behaviour within the context of tourism. These norms are also followed by other consumers such as engaging in tourist behaviour, as well as those who have not travelled yet. Tourist behaviour is the context of the consumer behaviour in the purchasing and abandoning the tourist services.

Implication: The characteristics of the consumer, their past experiences, the level of influence from other consumers, etc. In the future, knowing the behaviour patterns of potential consumers and developing their marketing activities in this direction will provide great convenience to service marketers.

Originality of Study: In the study, it is desired to draw attention to the importance of knowing consumer behaviours in their destination selection. Therefore, this study is thought to be useful in future studies, especially in terms of shedding light on the consumer behaviours and roles that play a role in determining the factors that play a role in destination selection.