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The need in disaster response to assess how reliably and equitably funding was accounted for and distributed is addressed by a standardized report and index applicable to any disaster type. The paper aims to discuss this issue.

Data from the Nepal earthquake (2015), Typhoon Haiyan (2013), the Haiti earthquake (2010), Sri Lankan flood (2011), and Hurricane Sandy (2012) illustrate uses of a public equitable allocation of resources log (PEARL). Drawing from activity-based costing and the Gini index, a PEARL spreadsheet computes absolute inequity sector by sector as well as a cumulative index. Response variations guide index value interpretation.

Index values indicates major inequity in Nepal hygiene kit distribution and Haiti earthquake (both PEARL indices near 0.5), moderate inequity for the Sri Lankan flood (index roughly 0.75) and equitable distributions for Typhoon Haiyan and Hurricane Sandy (both indices approximately 0.95). Indices are useful to approximate proportions of inequity in the total response and investigate allocation under uncertainty in sector need specification.

This original tool is implementable using a website containing a practice PEARL, completed examples and downloadable spreadsheet. Used across multiple sectors or for a single sector, PEARL may signal need for additional resources, correct inequitable distribution decisions, simplify administrative monitoring/assessment, and foster greater accounting transparency in summary reports. PEARL also assists historical analysis of all disaster types to determine completeness of public accounting records and equity in fund distribution.

This study aims to ascertain whether technological diversification (TD) enhances firm performance and explores the effect of patent portfolio balancing (PPB) on firm financial performance and the moderating role of research and development (R&D) intensity.

This study empirically investigates a panel dataset based on 296 information and communications technology (ICT) small and medium-sized enterprises (SMEs) over 5 years, using a fixed-effects panel regression with time-lagged and moderating effects. Data are collected from a government survey and a firm and patent database.

The relationship between PPB and return on assets (ROA) is negative, indicating that TD in SMEs adversely affects firm performance. R&D intensity positively moderates the relationship between PPB and ROA, implying that follow-up R&D after creating new patents could weaken the negative relationship between TD and firm performance. This moderating effect only occurs when R&D intensity is sufficiently high, suggesting that high R&D firms could be more successful at diversification.

As TD consumes many resources, managers should set the optimal level of diversification and recognise the need for follow-up R&D for successful diversification.

This study conceptualises a unique theoretical framework for the PPB of ICT SMEs, revealing the moderating role of R&D intensity in changing the negative influence of PPB on firm performance.

The purpose of this paper is to develop a similarity evaluation method between virtual and actual clothing.

The paper analyzes the subjective and objective evaluation results of virtual and actual clothing.

In this paper, significant factors affecting the evaluation of similarity between actual and virtual clothing have been found.

Evaluation experiment was performed only for a skirt. However, the method can be easily applied for other types of garments.

The evaluation of similarity between actual and virtual garment will be facilitated.

The garment design process can be facilitated by simulating garments in virtual space.

There has not been any quantitative evaluation method for the similarity of virtual and actual garment.

The purpose of this study is to examine first, whether there are differences in risk perception between the USA and Korea, second, whether there are differences in risk perception between apparel purchasers and non‐apparel purchasers across countries, third whether there are differences in the effect of risk factors on purchasing intention between the USA and Korea, and, fourth, whether there are differences in the effect of risk factors on purchasing intention between apparel purchasers and non‐apparel purchasers across countries. The findings suggest that there were differences in consumers’ risk perception between apparel and non‐apparel purchasers across countries. In addition, there are similarities and differences in the relationships between risk perception and purchase intention across countries.

The purpose of this paper is to examine the factors that motivate Korean baseball fans to support Korean Major League Baseball (MLB) players and to identify the effects of the motivations on identification and behavioral loyalty.

Data were collected using a self-administered questionnaire at three Korean universities. A model was designed to see which three motivations (commitment to Korean baseball, interests in MLB and ethnic identity) affect loyalty behaviors to support Korean MLB players. In the model, the mediating effect of player identification is set to the relation between the three motivations and behavioral loyalty. The moderating effect of team identification is also set to the relation between player identification and behavioral loyalty. Collected data (n=294) were first analyzed via confirmatory factor analysis to ascertain the factor structure of the study model. Then, the study performed a structural equation modeling which finds the magnitude and significance of each causal path among designed factors.

All the effects were found to be significantly positive except team identification whose moderating effect was not significant. Interests in MLB had the greatest impact on the fan’s player identification followed by commitment to the Korean baseball league and their ethnic identity. It was also found that the influence of player identification was positive on behavioral loyalty.

This work can help MLB expand their fan base internationally, especially in Asian countries.

The purpose of this paper is to investigate which exchange structure, direct or generalized exchange, better promotes community solidarity in online communities (OCs). Furthermore, it examines the moderating effects of activity intensity on the relationship between exchange structure and community solidarity in order to resolve the conflicts in extant literature.

The research model is developed based on the social exchange theory (SET). It also accommodates social structures as determinants of exchange structure, such as organizational identity orientation (OIO) and distributive justice norms. Data in this study were collected from 376 OCs through an e-mail survey.

Generalized exchange has stronger effects on community solidarity than direct exchange. Furthermore, there was a significant difference in the impact on community solidarity between generalized exchange and direct exchange at high-activity intensity levels, whereas no significant differences were found at low-activity intensity conditions. OIO significantly influences exchange structure. Additionally, equality norm significantly influences generalized exchange, whereas need norm significantly influences direct exchange.

In information systems research, there have not been any attempts to identify the determinants of exchange structure in OCs. Furthermore, only a couple of studies have empirically investigated the relationship between exchange structure and OC solidarity, and yet they found conflicting results. This research makes contributions to an enhancement of theoretical precision of the SET in two ways: by empirically examining the determinants of exchange structure, and by introducing a third variable, activity intensity, as a moderator of the relationship between exchange structure and OC solidarity.

This study aims to propose a model of publics' ethical activism, testing the role of emotional outrage in an extended framework of the previously established STOPS model. Thus, this study aims to investigate (1) how ethical perception of a social issue affects situational motivation that leads to participation in public activism, and (2) how emotional outrage plays a role in mediating between situational motivation and activism behaviors.

The study aims at investigating the mediating role of emotional outrage between situational motivation and activism behaviors, which have not been investigated thoroughly in public relations research. By conducting a national survey with 386 people (N = 386) living in Australia, the study's suggestive model was tested in the context of two ethical issues (e.g. climate change and anti-racism). This study found that people who perceive an ethical issue are likely to be motivated to participate in activism behaviors. Specifically, three situational perceptions (i.e. problem recognition, constraint recognition and involvement recognition) were found to be significant factors affecting situational motivation (SM) in problem solving. A high level of emotional outrage was found to play a mediating role between SM and consequential ethical activism behaviors. The more people feel outraged about an ethical issue, the more likely they will engage in punitive behavior. This study contributes to the theoretical development of public relations by illuminating how situational perceptions lead to emotional outrage that promotes behavioral intentions in an ethical context. This study also suggests that a practitioner should be sought to manage the levels of perceptual factors when setting up a communication plan in response to an ethical public crisis.

This study found that people who perceive an ethical issue are likely to be motivated to participate in activism behaviors. Specifically, three situational perceptions (i.e. problem recognition, constraint recognition and involvement recognition) were found to be significant factors affecting situational motivation (SM) in problem solving. A high level of emotional outrage was found to play a mediating role between SM and consequential ethical activism behaviors. The more people feel outraged about an ethical issue, the more likely they will engage in punitive behavior.

This study substantiates how three perceptual antecedents may conjointly affect situational motivation. Also, the findings in this study also contribute to theoretical development in predicting ethical activism intentions. Another contribution of this study is to demonstrate the mediating role of emotional outrage between situational motivation and ethical activism. The authors strived to explore individuals' perceptions and its impact on intention to boycott against ethical problematic social issues. It should be considered that this study used a hypothetical and manipulated situation where respondents are exposed to the visual stimuli that focus on the moral problems that those specific issues have raised.

First, as problem recognition plays a prime mover role in the overall problem-solving process in an ethical context, organizations should reduce individual's ethical problem recognition. When setting up a communication plan, an organization should showcase their positive role in addressing the ethical problems (e.g. to show Adani's commitment to indigenous people and efforts to protect the environment). The response strategy should be effective enough to create an “ethical dilemma,” which refers to a situation in which one has a difficult choice to make between two ethical options.

This study contributes to theoretical development of public relations by illuminating how situational perceptions lead to emotional outrage that promotes behavioral intentions in an ethical context. This study also suggests that a practitioner should be sought to manage the levels of perceptual factors when setting up a communication plan in response to an ethical public crisis.

The purpose of this study is to examine the effect of background music on consumer's psychological and physiological responses when watching sports advertisements. We investigated how consumers' exposure to background music affects emotional arousal, attention, brand attitude and purchase intentions; and further tested consumers' information processing by using the same measures. Effects of music on viewer responses were hypothesized using arousal theory while the information processing was hypothesized using hierarchy-of-effects model.

We employed a between-subjects experimental design with random assignment. Fifty-four participants were recruited with 27 in an experimental group and 27 in a control group. Quantitative electroencephalogram (qEEG) and self-report measures were used to assess information processing. A multivariate analysis of covariance was conducted to compare the mean differences of variables between the groups. Partial least squares algorithm and bootstrapping were performed to further explore the relationships among the measures.

Mean differences indicated that the background music exposed group's emotional arousal, attention, brand attitude and purchase intention were significantly higher than those of the non-exposure group. Path analysis showed that the level of arousal induced by watching sports advertisements affected attention, attention affected brand attitude and brand attitude affected purchase intention. Indirect paths from arousal to brand attitude and attention to purchase intention were significant.

This study provides practical implications for sports marketers regarding methods to increase the effectiveness of sport advertisement. Results might contribute theoretically to the sports advertisement field by demonstrating the relationship between physiological and marketing-effect factors. Our method of measuring physiological response using qEEG is also expected to influence physiological measurement in sports marketing.

The purpose of this paper is to identify the cause how the student movement in South Korea enjoyed the golden age in the 1970–1990s and could not be revived since the late 1990s and cannot be played a pivotal role again.

This study adopts historical analysis as primary methodology, traced the historical evolution of South Korean student activism in the 1970–1990s through analyzing secondary Korean literature and newspaper on the particular struggle cases in the period.

Social solidarity between society and student had played a pivotal role in the South Korean students' long activism in the struggle of the 1970–1990s. In the 1970–1980s, democratic election and constitutional reform set in the main purpose of struggle that attracted wide support from society and enjoyed maintaining a new member supply and their commitment despite authoritarian government's persistent oppression. When the sixth constitution was passed in 1987 with Democratization, the student decided to choose continuing struggle and set social cooperation with North Korea as the new goal, the sensitive issue in South Korea that confronted fierce criticism. Society chose to withdraw their support to the activism in the Yonsei University incident of 1996, rung a knell of long struggle since the 1970s.

The research identified the cause how South Korean students in university could persist long strike without particular internal resource production during three decades and ended the long struggle in the late 1990s; the existence of social solidarity between student and society was the main reason of continued new member supply and their commitment in the battle.

The purpose of this paper is to propose an interactive 2D–3D garment parametric pattern-making and linkage editing scheme that integrates clothing design, simulation and interaction to design 3D garments and 2D patterns. The proposed scheme has the potential to satisfy the individual needs of fashion industry, such as precise fit evaluation of the garment, interactive style editing with ease allowance and constrained contour lines in fashion design.

The authors first construct a parametric pattern-making model for flat pattern design corresponding to the body dimensions. Then, the designing 2D patterns are stitched on a virtual 3D mannequin by performing a virtual try-on. If the customer is unsatisfied after the virtual try-on, the adjustable parameters (appearance parameters and fit parameters) can be adjusted using the 2D–3D linkage editing with hierarchical constrained contour lines, and the fit evaluation tool interactively provides the feedback.

The authors observed that the usability and efficiency of the existing garment pattern-making method simplifies the garment pattern-making process. The authors utilize an interactive garment parametric flat pattern-making model to generate an individualized garment flat pattern that effectively adjust and realize the local editing of the garment pattern-making. The 2D–3D linkage editing is then employed, which alters the size and shape of garment pattern for a precise human model fit of the 3D garment using hierarchical constrained contour lines. Various instances have validated the effectiveness of the proposed scheme, which can increase the reusability of the existing garment styles and improve the efficiency of fashion design.

First, the authors do not consider the garment pattern-making design of sophisticated styles. Second, the authors do not directly consider complex garment shapes such as wrinkles, folds, multi-layer models and fabric physical properties.

The authors propose a pattern adjustment scheme that uses the 3D virtual try-on technology to avoid repetitions of reality-based fit tests and garment sample making in the designing process of clothing products. The proposed scheme provides interactive selections of garment patterns and sizes and renders modification tools for 3D garment designing and 2D garment pattern-making. The authors present the 2D–3D interactive linkage editing scheme for a custom-fit garment pattern based on the hierarchical constraint contour lines. The spatial relationship among the human body, pattern pieces and 3D garment model is adequately expressed, and the final design result of the garment pattern is obtained by constraint solving. Meanwhile, the tightness tension of different parts of the 3D garment is analyzed, and the fit and comfort of the garment are quantitatively evaluated.