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Article
Publication date: 14 November 2016

Kuan-Yu Lin

The purpose of this paper is to develop a research model examining users’ perceived needs-technology fit of mobile communication software through motivational needs and…

Abstract

Purpose

The purpose of this paper is to develop a research model examining users’ perceived needs-technology fit of mobile communication software through motivational needs and technological characteristics. The study investigated the effects of perceived needs-technology fit on user satisfaction and intention to continue using mobile communication software.

Design/methodology/approach

This study proposes a research model based on task-technology fit theory and uses and gratification theory, incorporating key determinants of users’ continuance intention toward mobile communication software. An online survey instrument was developed to collect data, and 403 questionnaires were used to test the relationships in the proposed model.

Findings

The causal model was validated using AMOS 21.0, and all nine study hypotheses were supported. The results indicated that users’ perceived needs-technology fit and satisfaction were crucial antecedents of their intention to continue using mobile communication software and that they mediated the influence of users’ needs as well as technological characteristics.

Practical implications

Mobile communication software practitioners should focus on enhancing users’ perceived needs-technology fit through motivational needs (utilitarian, hedonic, and social needs) and technological characteristics (mobile convenience, service compatibility, and user control) to further boost user satisfaction and intention to continue using mobile communication software services.

Originality/value

This study contributes to a theoretical understanding of factors explaining users’ continuance intention toward mobile communication software.

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Article
Publication date: 2 January 2020

Kuan-Yu Lin, Yi-Ting Wang and Travis K. Huang

The number of smartphone users has increased with the maturity of mobile networks, which has not only led to a new lifestyle but has also facilitated the development of…

Abstract

Purpose

The number of smartphone users has increased with the maturity of mobile networks, which has not only led to a new lifestyle but has also facilitated the development of mobile application services. Smartphones are regarded as essential communication devices. Currently, diverse groups of people are considering using mobile payment services. Thus, the motives for using mobile payment as well as individual motives for continuing usage are of great research interest. The purpose of this paper is to examine the behavioral motivations underlying individual intentions to continue using mobile payment.

Design/methodology/approach

To explore the factors affecting the intention to use mobile payment services, this study constructed a theoretical framework based on cost-benefit theory that also considers social influences to form an integrated research model that explains the intentions of individuals to use mobile payment services. Online questionnaires were used to evaluate individuals with experience using mobile payment services. A total of 302 questionnaires were collected. Structural equation modeling was employed to assess the relationships among factors included in the research model.

Findings

Perceived value, social norms and social self-image played crucial roles in the intention to use mobile payment services. Furthermore, perceived benefits (relative advantage and service compatibility) and perceived costs (security risks and perceived fees) determined users’ perceived value. Social self-image positively affected users’ perceived value; in the context of a mobile-oriented information system, the ability of a mobile payment service to satisfy a user’s demands with respect to social self-image influenced the user’s perceived value of using such services.

Originality/value

This study contributes to a theoretical understanding of factors that explain users’ intention to use mobile payment services.

Details

Online Information Review, vol. 44 no. 1
Type: Research Article
ISSN: 1468-4527

Keywords

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Article
Publication date: 4 October 2019

Kuo-Lun Hsiao, Kuan-Yu Lin, Yi-Ting Wang, Chun-Hsiung Lee and Zhe-Ming Zhang

In recent years, the ongoing development and rapid popularization of mobile devices, not only has brought new forms of lifestyle but also has boomed a wide array of…

Abstract

Purpose

In recent years, the ongoing development and rapid popularization of mobile devices, not only has brought new forms of lifestyle but also has boomed a wide array of service contents, allowing users to engage in entertainment, study and other daily activities, in addition to business transactions. To explore the factors that affect users' continued use of mobile app software, this paper aims to take into account the utilitarian value and privacy, as well as security factors and intends to propose an integrated research model based on the information systems success (ISS) model.

Design/methodology/approach

The data for this study were collected via an online survey questionnaire. A total of 190 valid responses were used to examine the hypotheses in the research model. The casual model was assessed using partial least squares techniques.

Findings

The results indicated that the three quality factors (information quality, system quality and service quality) in the ISS model significantly affected satisfaction and utilitarian value. Private and security have significant negative association with utilitarian value. The results also showed that private and security did not significantly affect satisfaction. The findings also provide some directions for further research.

Practical implications

The results show that user's continued use of mobile app software depends upon the perceived utilitarian value and satisfaction. The quality characteristics are the three critical factors that would affect the perceived utilitarian value and satisfaction. Compared to information quality and service quality, system quality has a higher degree of positive impact, which indicates that users are more concerned about the immediate download ability and ease-of-use provided by the system. Furthermore, the research also finds that privacy and security concerns have a negative influence on the utilitarian value, showing that in the context of task-oriented IS, the perceived risk of privacy and security during the process of using mobile app software services, will negatively affect users’ perception of utilitarian value. The insights provided by this study can help mobile app developers optimize design and marketing strategies.

Originality/value

This study provides a better understanding of how the factors in the theories influence the continuance usage intention of life style mobile applications.

Details

The Electronic Library, vol. 37 no. 5
Type: Research Article
ISSN: 0264-0473

Keywords

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Article
Publication date: 2 October 2017

Kuan-Yu Lin, Yi-Ting Wang and Hsuan-Yu Sheila Hsu

Smartphones have become a critical medium by which people remain in contact with family, friends, and colleagues. A variety of factors have contributed to the rapid…

Abstract

Purpose

Smartphones have become a critical medium by which people remain in contact with family, friends, and colleagues. A variety of factors have contributed to the rapid prevalence of smartphones. The most influential factor is definitely the mobile platform or mobile operating system (OS). The purpose of this paper is to employ a theoretical framework based on an information systems success model and a theory values to examine the factors that affect smartphone users’ switching mobile OSs. Habit is regarded as a moderating variable to construct an integrated research model which helps researchers unveil the puzzle of users’ switching mobile OSs.

Design/methodology/approach

The proposed model was empirically evaluated using survey data collected from 424 users on their perceptions of smartphones. A structural equation modeling was used to assess the relationships of the research model.

Findings

The results of the study have shown that users consider the perceived switching value and satisfaction arising from their behaviors when deciding whether to switch to another mobile OS. Quality characteristics, including information quality, system quality, and service quality, are the key factors determining people’s perceived switching value and satisfaction. The participants of the study were grouped by degree of habit. The effect on satisfaction was not significant in the high-habit subgroup. Nevertheless, it has been found that the influence of the perceived switching value was stronger in the low-habit subgroup than in the high-habit subgroup.

Originality/value

This study contributes to a theoretical understanding of factors that explain users’ intention to switch mobile OSs.

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Article
Publication date: 2 February 2015

Kuan-Yu Lin and Hsi-Peng Lu

Building upon studies of value theory and social psychology literature, the purpose of this paper is to empirically test a research model that incorporates antecedents of…

Abstract

Purpose

Building upon studies of value theory and social psychology literature, the purpose of this paper is to empirically test a research model that incorporates antecedents of value (mobile convenience, service compatibility, security risk, and cognitive effort) and mobile value (utilitarian and hedonic value), and social influence (social norms and number of peers) to examine factors affecting user intention toward mobile social networking sites (SNSs).

Design/methodology/approach

The proposed model was empirically evaluated using survey data collected from 318 users on their perceptions of mobile SNSs. A structural equation modeling (SEM) was used to assess the relationships of the research model.

Findings

The results revealed that mobile convenience, service compatibility, security risk, and cognitive effort have a significant and indirect impact on the user acceptance of mobile SNSs through their respective paths on hedonic value and utility value.

Practical implications

Mobile SNSs practitioners should focus on enhancing users’ mobile value through perceived benefits, lower perceived costs, and simultaneously developing social influence to further boost users’ intention to use for mobile social networking services.

Originality/value

This study contributes to a theoretical understanding of factors that explain users’ intention to use the mobile SNSs.

Details

Internet Research, vol. 25 no. 1
Type: Research Article
ISSN: 1066-2243

Keywords

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Article
Publication date: 25 November 2020

Chien-Min Kuo, Kuan-Yu Chen and Yi-Ching Lin

Teachers, students, librarians, scholars and domain experts often spend a lot of time and effort to select good and suitable textbooks. This study aims to propose and…

Abstract

Purpose

Teachers, students, librarians, scholars and domain experts often spend a lot of time and effort to select good and suitable textbooks. This study aims to propose and construct a computer-aided bibliometric system to rate textbooks. Through the software system designed here, the quality of every textbook can be easily and quickly known. This system will benefit both scholars and librarians.

Design/methodology/approach

Four methods were used to evaluate textbooks in this study, including: questionnaire recommendation analysis, dissertation citation analysis, library circulation analysis and bibliography analysis. The system architecture includes three subsystems: the textbook indexing and searching subsystem, the statistics added-value analysis subsystem and the citation report inquiry subsystem. An example demonstrates the usability and validity of the proposed method and system. The example uses surveying textbooks. The following percentages were used in the correlation calculation: textbook citation percentage (TCP), textbook library circulation percentage (TLP) and textbook recommend percentage (TRP).

Findings

There are three textbook assessment methods applied in this study, including: dissertation citation, library circulation and questionnaire recommendation. Dissertation citations for textbooks have a high correlation value with library circulation. The frequency correlation calculation was 0.7, while the TCP, TLP and TRP correlation calculation was 0.84. Therefore, the dissertation citation method can be accepted to evaluate textbooks effectively.

Originality/value

To the best of the authors’ knowledge, this is the first work related to evaluating surveying textbooks using a computer-aided bibliometrics system that can deal with large amounts of data and generate results quickly. This can be applied to other fields as well.

Details

The Electronic Library , vol. 38 no. 5/6
Type: Research Article
ISSN: 0264-0473

Keywords

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Article
Publication date: 19 June 2018

Yu-Hsiang Hsiao, Mu-Chen Chen, Kuan-Yu Lu and Cheng-Lin Chin

The purpose of this paper is to formulate and solve a last-mile distribution plan problem with concern for the quality of fruits and vegetables in cold chains.

Abstract

Purpose

The purpose of this paper is to formulate and solve a last-mile distribution plan problem with concern for the quality of fruits and vegetables in cold chains.

Design/methodology/approach

The vehicle routing problem with time windows (VRPTW) is extended based on the characteristics of fruit-and-vegetable cold chains. The properties of multiple perishable foods, continuing decline in quality, various requirements for quality levels and optimal temperature settings during vehicle transportation are considered in the VRPTW. The product quality level is defined by the estimation of residual shelf life, which changes with temperature, and is characterized by a stepped decrease during the transportation process as time goes on. A genetic algorithm (GA) is adapted to solve the problem because of its convincing ability to solve VRPTW-related problems. For this purpose, solution encoding, a fitness function and evolution operators are designed to deal with the complicated problem herein.

Findings

A distribution plan including required fleet size, vehicle routing sequence and what quality level should be shipped out to account for the quality degradation during vehicle transportation is generated. The results indicate that the fulfillment of various requirements of different customers for various fruits and vegetables and quality levels can be ensured with cost considerations.

Originality/value

This study presents a problem for last-mile delivery of fresh fruits and vegetables which considers multiple practical scenarios not studied previously. A solution algorithm based on a GA is developed to address this problem. The proposed model is easily applied to other types of perishable products.

Details

The International Journal of Logistics Management, vol. 29 no. 3
Type: Research Article
ISSN: 0957-4093

Keywords

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Article
Publication date: 23 October 2018

Duen-Ren Liu, Yu-Shan Liao, Ya-Han Chung and Kuan-Yu Chen

Online advertisement brings huge revenue to many websites. There are many types of online advertisement; this paper aims to focus on the online banner ads which are…

Abstract

Purpose

Online advertisement brings huge revenue to many websites. There are many types of online advertisement; this paper aims to focus on the online banner ads which are usually placed in a particular news website. The investigated news website adopts a pay-per-ad payment model, where the advertisers are charged when they rent a banner from the website during a particular period. In this payment model, the website needs to ensure that the ad pushed frequency of each ad on the banner is similar. Under such advertisement push rules, an ad-recommendation mechanism considering ad push fairness is required.

Design/methodology/approach

The authors proposed a novel ad recommendation method that considers both ad-push fairness and personal interests. The authors take every ad’s exposure time into consideration and investigate users’ three different usage experiences in the website to identify the main factors affecting the interests of users. Online ad recommendation is conducted on the investigated news website.

Findings

The results of the experiments show that the proposed approach performs better than the traditional approach. This method can not only enhance the average click rate of all ads in the website but also ensure reasonable fairness of exposure frequency of each ad. The online experiment results demonstrate the effectiveness of this approach.

Originality/value

Existing researches had not considered both the advertisement recommendation and ad-push fairness together. With the proposed novel ad recommendation model, the authors can improve the ad click-through rate of ads with reasonable push fairness. The website provider can thereby increase the commercial value of advertising and user satisfaction.

Details

Kybernetes, vol. 48 no. 8
Type: Research Article
ISSN: 0368-492X

Keywords

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