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1 – 10 of 14
Article
Publication date: 27 May 2014

Charles Scott Rader, Zahed Subhan, Clinton D. Lanier, Roger Brooksbank, Sandra Yankah and Kristin Spears

The purpose of this paper is to assess the state of the art in social media and pharmaceutical marketing through empirical analysis of online consumer conversations. Proliferation…

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Abstract

Purpose

The purpose of this paper is to assess the state of the art in social media and pharmaceutical marketing through empirical analysis of online consumer conversations. Proliferation of social media has significantly changed traditional one-way, marketing-controlled communications. Balance of power has shifted to consumers, who use social networking sites, blogs and forums to obtain extensive brand and product information, often from each other. This prompts companies towards more intimate, transparent and constant two-way consumer engagement. Pharmaceutical marketing and direct to consumer advertising (DTCA) are not immune to this pervasive, disruptive cultural/technological phenomenon, which poses particular challenges given regulatory, legal and ethical constraints on their marketing.

Design/methodology/approach

This research uses “netnographic” data collection of online conversations occurring in social media and develops an explanatory framework using grounded theory analytical methods.

Findings

This research shows that significantly impactful and pervasive bonding among consumers, bloggers and unofficial “experts” about pharmaceutical offerings is widespread, and occurs regardless (and perhaps in spite of) pharmaceutical companies’ involvement.

Originality/value

Considering the structure and nature of online consumer bonding, a way forward is proposed for pharmaceutical companies to implement social media strategies as part of their pharmaceutical marketing and DTCA efforts through an intermediary and interactive online presence arising from disease and health care education.

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 8 no. 2
Type: Research Article
ISSN: 1750-6123

Keywords

Content available

Abstract

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 8 no. 2
Type: Research Article
ISSN: 1750-6123

Abstract

Details

Reference Reviews, vol. 29 no. 4
Type: Research Article
ISSN: 0950-4125

Keywords

Article
Publication date: 16 November 2010

John C. Mowen, Xiang Fang and Kristin Scott

The purpose of this paper is to investigate the nomological net of the construct of the centrality of visual product aesthetics (CVPA).

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Abstract

Purpose

The purpose of this paper is to investigate the nomological net of the construct of the centrality of visual product aesthetics (CVPA).

Design/methodology/approach

A hierarchical model of personality is employed to investigate the nomological net of CVPA. The hierarchical model incorporates both trait antecedents (e.g. the traits of need for material resources, the need for uniqueness, and openness to experience) as well as value antecedents (the values of science importance, liberalism, and conservatism). In addition, the model includes three expected consequences of CVPA not previously investigated in the literature. Data were collected from a survey of 542 adult consumers who were broadly representative of the population of the USA.

Findings

The findings identified six significant antecedents of CVPA: need for uniqueness, conservative values, liberal values, science values, openness to experience, and material needs. In addition, CVPA was positively related to individuals' interest in representational art, abstract art, and environmental concern.

Originality/value

The paper advances theory by proposing how traits and values work together to influence behavior. It advances understanding of CVPA by showing that a concern for visual aesthetics influences attitudes that extend beyond product aesthetics to a concern for the environment. Finally, methodological issues in identifying a construct's nomological net, as well as the study's managerial contributions, are discussed.

Details

European Journal of Marketing, vol. 44 no. 11/12
Type: Research Article
ISSN: 0309-0566

Keywords

Book part
Publication date: 29 August 2012

Mary T. Brownell, Alexandra Lauterbach, Amber Benedict, Jenna Kimerling, Elizabeth Bettini and Kristin Murphy

Successful implementation of Response to Intervention frameworks in schools requires general and special education teachers to have well-integrated knowledge bases for providing…

Abstract

Successful implementation of Response to Intervention frameworks in schools requires general and special education teachers to have well-integrated knowledge bases for providing instruction and intervention in reading and behavior. Implementation-focused approaches to changing teacher behavior, favored traditionally in special education, however, are unlikely to help teachers acquire such knowledge. In this chapter, we discuss the knowledge and practice that defines expert teachers in reading and behavior and how such expertise might be achieved through practice-focused approaches to initial teacher education and professional development.

Details

Classroom Behavior, Contexts, and Interventions
Type: Book
ISBN: 978-1-78052-972-1

Article
Publication date: 3 June 2014

Petra Dannapfel, Bozena Poksinska and Kristin Thomas

– The purpose of this paper is to contribute to knowledge about dissemination strategies for Lean thinking throughout multiple healthcare organisations.

2450

Abstract

Purpose

The purpose of this paper is to contribute to knowledge about dissemination strategies for Lean thinking throughout multiple healthcare organisations.

Design/methodology/approach

The Östergötland county council, Sweden (CCÖ) was chosen as a case study for an healthcare Lean-thinking dissemination strategies. Document analysis and interviews were used and results were compared with similar strategies employed by staff at the National Health Service Institute for Innovation (NHSI) and improvement in Great Britain and the Odense University Hospital in Denmark.

Findings

The Lean improvement programme was introduced to tackle challenges such as an ageing society, rising care expectations and budgetary and economic constraints. It was designed as a long-term programme to create added value for patients and employee involvement. The dissemination strategy was: forming clear visions and objectives; piloting; training potential adopters; and formal dissemination. The CCÖ strategy was focused primarily on managers and was not meant to involve all staff until the implementation stage. Staff at the NHSI attempted to address nurses’ needs during dissemination, which questioned whether the CCÖ managers’ dissemination strategy is sustainable.

Practical implications

This paper inspires healthcare managers and decision makers who aim to disseminate Lean production in their organisations.

Originality/value

There are many case studies describing Lean implementation in single healthcare organisations, but little is known about effective dissemination and implementation strategies in large healthcare systems. The authors, therefore, suggest activities for developing and implementing dissemination strategies in multiple healthcare organisations.

Details

International Journal of Health Care Quality Assurance, vol. 27 no. 5
Type: Research Article
ISSN: 0952-6862

Keywords

Article
Publication date: 17 May 2018

Kristin Stewart, Matt Kammer-Kerwick, Hyeseung Elizabeth Koh and Isabella Cunningham

This paper aims to develop a framework for understanding consumers’ response to digital advertising using the affect transfer hypotheses and incorporating search behaviors. The…

2377

Abstract

Purpose

This paper aims to develop a framework for understanding consumers’ response to digital advertising using the affect transfer hypotheses and incorporating search behaviors. The paper also offers future research suggestions.

Design/methodology/approach

A quantitative approach is used in this paper by conducting survey research on a research panel. Structural equation model with multi-group comparisons is conducted. The research is conducted using a general US population sample.

Findings

Findings demonstrate that the affect transfer hypothesis is sufficient to enhance extant understanding of consumers’ response to digital advertising, but the incorporation of search intentions into the model improves the explanatory power.

Originality/value

To date, little research in digital marketing has studied search intentions and less has done so in the context of digital video advertising. Interestingly, theory from a more traditional domain can lends support for the authors hypotheses.

Details

Journal of Research in Interactive Marketing, vol. 12 no. 2
Type: Research Article
ISSN: 2040-7122

Keywords

Book part
Publication date: 5 February 2018

Carly Drake and Scott K. Radford

Purpose: This study seeks to determine the marketplace practices in which consumers engage with regard to masculine and feminine codes employed in product design. Since extant…

Abstract

Purpose: This study seeks to determine the marketplace practices in which consumers engage with regard to masculine and feminine codes employed in product design. Since extant consumer research argues that consumers prefer marketing stimuli that match their sex or gender identity, this study also asks how consumers’ practices inform this understanding of the possession-self link.

Design/methodology/approach: This study used semi-structured interviews with an auto-driving component to answer the research questions. Data from 20 interviews were analyzed using feminist critical discourse analysis and a poststructuralist feminist-informed theoretical framework.

Findings: Four consumer practices identified in the data show that interpretations and evaluations of product gender are sometimes, but not always, a reflection of the gendered self.

Research limitations/implications: This research shares a snapshot of a cohort of individuals that interact with the marketplace, but there are some perspectives missing. Future research must engage with individuals from different socioeconomic backgrounds, as well as non-binary or gender nonconforming individuals, in order to enhance or even challenge these findings.

Practical implications (if applicable): Evidence from the marketplace demonstrates intense criticism of products that have been coded as masculine or feminine based on gender stereotypes or men and women’s perceived aesthetic tastes. Marketers are encouraged to use gender codes to differentiate products catered to men and women based on their ergonomic or biological needs.

Originality/value: This study complicates theory on the possession-self link to show cases in which that link is broken. Engaging critically with the topic of product gender from a poststructuralist feminist perspective also illustrates how marketing practices may help or harm consumers.

Details

Consumer Culture Theory
Type: Book
ISBN: 978-1-78743-907-8

Keywords

Article
Publication date: 1 December 2002

Colleen Boff and Kristin Johnson

First‐year experience (FYE) courses are excellent venues for introducing freshman students to information literacy concepts. The authors, librarians and FYE instructors at their…

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Abstract

First‐year experience (FYE) courses are excellent venues for introducing freshman students to information literacy concepts. The authors, librarians and FYE instructors at their respective institutions, conducted a nationwide survey to determine whether FYE course curricula contained a library component and, if so, to what extent. Survey results indicate that the majority of FYE programs contain some type of library unit, though results varied broadly depending on institutional factors. Details the presence of a library unit in the overall curricula of FYE courses, who is developing the library component, who is teaching it, and what is being taught. Examines current practices within FYE courses and the results can be used by librarians and FYE professionals, as well as the larger academic community, to expand understanding of the role that libraries, and librarians play in this particular type of course. It will serve as a foundation for future development of FYE course curricula and can be used as documentation for conversations promoting further integration of information literacy.

Details

Reference Services Review, vol. 30 no. 4
Type: Research Article
ISSN: 0090-7324

Keywords

Article
Publication date: 26 October 2021

Elliot Bendoly, Daniel G. Bachrach, Terry L. Esper, Christian Blanco, Jane Iversen and Yong Yin

Top-level operations leaders can drive organizational performance across a broad range of pro-environmental objectives. The authors’ focus is on understanding which specific…

Abstract

Purpose

Top-level operations leaders can drive organizational performance across a broad range of pro-environmental objectives. The authors’ focus is on understanding which specific leadership competencies are most conducive to green performance outcomes. The authors further consider the influence of Lean thinking on the importance of these competencies.

Design/methodology/approach

In study 1, of a multi-method investigation, the authors interview executive search professionals, on how green objectives impact top-level operations leadership searches. In study 2, the authors adopt a multi-attribute choice task to examine how Lean thinking impacts competency preferences. Finally, in study 3, the authors merge secondary data on corporate environmental performance with a survey of top-level operations managers’ assessments. This triangulating multi-method approach provides an integrated and holistic view into these dynamics.

Findings

Results show particularly strong associations between resource and energy management outcomes and the specific leadership competencies of stewardship. This set of leadership competencies play the greatest role when Lean thinking is deficient.

Research limitations/implications

While the authors’ focus is on top-level operations managers, and their under-explored impact on environmental performance, such an impact represents only one dimension of corporate social responsibility (CSR) that these managers may be critically influencing.

Practical implications

The associations uncovered in this research suggest critical leadership characteristics to consider in developing and recruiting top-level operations managers, when specific environmental objectives exist.

Social implications

The study’s findings draw attention to the importance of leadership characteristics among influential corporate decision-makers, instrumental in the environmental progress of firms.

Originality/value

This work fills a critical gap in the authors’ understanding of how top-level operations managers influence green corporate objective, and how their contributions are valued across settings.

Details

International Journal of Operations & Production Management, vol. 41 no. 11
Type: Research Article
ISSN: 0144-3577

Keywords

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