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Artist residencies comprise a unique accommodation type and a form of cultural entrepreneurship which remains overlooked from a hospitality perspective. This exploratory study aims to examine the phenomenon of artist residencies as specialist accommodation, as well as their operators’ motives as cultural entrepreneurs during the COVID-19 pandemic. Creation theory is used to explore how artist residency operators create entrepreneurial opportunities.

Asynchronous email interviews were conducted with 20 artist residency operators from 18 countries. Purposive sampling was used to select interviewees and thematic analysis to analyze the primary data.

The results showed that with few exceptions, artist residencies address all criteria of specialist accommodation, and that social interactions among artists and operators are fundamental in running an artist residency. From a cultural entrepreneurship perspective, most of the operators declared that their priorities were to promote artistic creativity and cultural knowledge exchange, confirming the main elements of creation theory.

Managerial implications are discussed to enhance the resilience of artist residencies and strengthen their financial viability, as well as to support them to overcome the devastating impacts of the COVID-19 pandemic.

This study extends the hospitality literature by adding the artist residencies to the existing types of specialist accommodation. It also examines creation theory and concludes that artistic creativity and cultural networks are prominent in artist residency entrepreneurial activities.

Although love has received considerable attention in the marketing literature, there is limited past research on love in a tourism context. This study aims to overcome past research negligence by proposing the concept of heritage destination love.

A qualitative approach was undertaken, face-to-face in-depth interviews with 35 respondents in London to discuss about the concept of heritage destination love antecedents and its consequences, tourists’ behavior and tourists’ feeling, passion and love about the destinations as playing a magnificent role in tourism development.

The outcome reveals that heritage destination love has three elements – passion, emotional attachment and identification.

Despite its limitations, the current study offers theoretical insights of the psychological theory of the love triangle in relation to heritage destination love.

In the business level there are many empirical studies suggesting various market/product strategic options. There are also four stages of product lifecycle (introduction, growth, maturity and decline). The pattern of the product lifecycle can be utilised as a framework for examining the changing environment of a destination in relation to the expansion of tourism. Stages of destination development include: exploration, involvement, development, maturity and decline or rejuvenation. The specific features of each stage of a destination's lifecycle call for different strategies. Bearing this in mind, it is the aim of this pa‐per to examine the usefulness of strategies risen in the business field for resort areas and their lifecycle stages.

The purpose of this paper is to: study the relative efficiency between hotels operating under a brand and hotels operating independently, on the island of Crete, Greece; identify the inefficiency causes; and suggest managerial implications to relevant business experts and managers in order to increase hotel efficiency in Crete and in other tourism destinations with similar characteristics.

The sample is constituted by 50 superior hotels (luxury and class A) operating in Crete in 2008: 25 hotels are operating as totally independent and 25 hotels are operating under a brand. The efficiency for the above hotels is estimated through the data envelopment analysis methodology.

First, nationally branded hotels are relatively the most efficient; internationally branded are the least efficient, while those operating under a local brand and the independent ones lie in between. This efficiency ranking can be explained by the interplay between operating under a brand and being flexible to changes in the local market's conditions. Second, the hotels' inefficiency cause is mainly due to the input/output configuration and not due to their management teams' performance to organize the inputs in the production process.

A direction for future research could be to enrich input and output variables. The paper could also be extended through a larger sample of hotels and an enriched data set covering more variables for more than one year, so as to study the dynamics of hotel efficiency. The larger sample could also contain hotels from other popular tourist destinations in Greece.

The inefficiency causes are identified and, moreover, suggestions are made to hotel owners and managers, at the level of strategic and operational management, so as to increase hotel efficiency.

This is the first study measuring hotel efficiency in Greece. Moreover, it identifies the inefficiency causes of hotels and offers suggestions, at the level of strategic and operational management, so as to increase hotel efficiency, which are applicable to Crete as well as to other tourism destinations with similar characteristics.