Search results

1 – 1 of 1
Article
Publication date: 25 June 2020

Muhammad Jawad Malik, Mudaser Ahmad, Muhammad Rizwan Kamran, Komal Aliza and Muhammad Zubair Elahi

The purpose of this paper is to investigate the relationships between students’ use of social media, their academic performance and creativity in the digital era.

2191

Abstract

Purpose

The purpose of this paper is to investigate the relationships between students’ use of social media, their academic performance and creativity in the digital era.

Design/methodology/approach

This research used a survey strategy for collecting primary data required for this study from 334 students of undergraduate programs at Chinese universities who were sampled through a non-probability convenience approach.

Findings

The findings of the study reveal that students’ use of social media is positively associated with students’ academic performance and creativity. In addition, intrinsic motivation was found to be a mediating reason in the relationships between students’ use of social media and students’ academic performance and creativity.

Originality/value

This study explored an important role of intrinsic motivation as a mediator in the relationships between students’ use of social media and their positive outcomes. Studying the use of social media by students to their positive study outcomes is also practically important for students, educationalists and other policymakers.

Details

Interactive Technology and Smart Education, vol. 17 no. 4
Type: Research Article
ISSN: 1741-5659

Keywords

1 – 1 of 1