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This study aims to investigate the development of adolescents’ advertising literacy and privacy protection strategies in the context of targeted advertisements on social networking sites (SNSs).

A survey was conducted among 374 adolescents between 12 and 17 years of age, and 469 young adults (18–25 years) served as a comparative benchmark.

Results indicate that advertising literacy increases progressively throughout adolescence, and reaches adult-like levels only by the age of 16. In addition, adolescents have an inadequate awareness of commercial data collection practices. This awareness slowly increases as a function of their age until it reaches an adult level around the age of 20. Finally, findings reveal that adolescents take little action to cope with targeted advertisements by means of privacy protection strategies.

This paper devotes much attention to the formulation of specific recommendations for EU policymakers and regulatory bodies. In addition, it also holds implications for advertisers (e.g. the need for more in-depth data protection impact assessments), social media providers (e.g. adolescent-friendly privacy policy) and social caretakers (e.g. achieving advertising literacy and privacy education).

This paper fulfills the need to investigate adolescents’ advertising literacy and privacy-protective behaviors on SNSs, and, in turn, directly translates these insights into recommendations that can underpin the rationale of regulatory or policy decisions on a European level.

Following the outbreak of coronavirus disease 2019 (COVID-19), many forms of bottom-up civic action emerged as ways to collectively “flatten the curve” and tackle the crisis. In this paper, the authors examine to what extent local online and offline social integration contributes to civic participation, above and beyond typical predictors such as news consumption and civic talk.

An online survey was administered among 7,137 users of the online neighbourhood network (ONN) Hoplr in Flanders (i.e. the Dutch-speaking part of Belgium) from 8 May to 18 May 2020. Regression analyses were used to examine how local social integration, in addition to news consumption, civic talk and political antecedents, predict different types of civic participation.

The results show consistent positive associations between news consumption, civic talk and civic participation during the COVID-19 pandemic. Moreover, the role of political antecedents varied across different forms of civic participation. Further, the results point to the importance of both offline and online local social integration in explaining civic participation.

This study provides much-needed insight in the societal and democratic consequences of the COVID-19 pandemic. The results confirm the importance of local social integration in explaining civic participation, while also advancing theoretical understanding of more established predictors of civic participation, such as news consumption and interpersonal communication.

The peer review history for this article is available at https://publons.com/publon/10.1108/OIR-08-2020-0379.