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Article
Publication date: 6 June 2016

Yean-Fu Wen, Ko-Yu Hung, Yi-Ting Hwang and Yeong-Sung Frank Lin

The purpose of this paper is to establish a social-network sp.orts lottery system to support users in predicting and simulating sports lottery betting. The community data were…

Abstract

Purpose

The purpose of this paper is to establish a social-network sp.orts lottery system to support users in predicting and simulating sports lottery betting. The community data were generated to support user decision and featured instant game records and odds data synchronisation. Furthermore, the next development cycle were evaluated through a questionnaire.

Design/methodology/approach

An extended prototype website development methodology was applied to develop the system. An online sample was collected to evaluate the function, interface, operation, and prediction designs. The χ2 test and variance analysis were used to determine the association between facets and basic demographics. Finally, the regression model was used to identify the potentially essential predictors that influence the measurement facets.

Findings

The high frequency of Facebook users, sports lottery purchases, and sports game viewers prefer the ability to predict the results of future sports games as advanced decision-making functions. However, the agent-based virtual gift presentation function was the least preferred function.

Research limitations/implications

The study sample was limited only to users: who used PTT and Facebook; were of uneven age, education, and gender; and none segment groups. The study sample primarily comprised Taiwanese respondents. These differences might influence the practicality and prediction bias of the designed website and related models.

Practical implications

The proposed method integrates social-network messages with real-time data access by using APIs, crawler schemes, and prediction mechanisms that enable developers to devise strategies for obtaining high system satisfaction. The system can be improved by adding the results of future sports games and excluding authorised Facebook message posts.

Originality/value

A social-network-based sports lottery and prediction prototyping website was evaluated through a user-preference survey regarding design functions. The measurement results indicated that users share their opinions, predictions, and personal betting results and interact with their friends.

Details

Internet Research, vol. 26 no. 3
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 24 November 2022

Cedric Hsi-Jui Wu, Ferry Tema Atmaja, Yu-Chien Ko and Revanth Kumar Guttena

The new age of entrepreneurs recognizes crowdfunding as an innovative and effective means of obtaining funding from backers. However, attracting backers is challenging and related…

Abstract

Purpose

The new age of entrepreneurs recognizes crowdfunding as an innovative and effective means of obtaining funding from backers. However, attracting backers is challenging and related scholarly knowledge lacking. Therefore, this study investigates the diverse factors influencing backer funding intention in reward-based crowdfunding.

Design/methodology/approach

This study conducted an online survey of 401 registered backers from two reward-based crowdfunding platforms in Taiwan. Data were analyzed using covariance-based structural equation modeling.

Findings

Results show that entrepreneur activeness has a negative effect on perceived risk but positively, while entrepreneur activeness and platform interactivity have a positive effect on backer engagement and backer value creation. Although it had no significant impact on backer engagement, project novelty positively influenced backer value creation. Perceived risk had no influence on either backer engagement or backer value creation. Backer engagement positively influenced backer value creation and backer funding intention, with the former having a positive impact on the latter.

Originality/value

This study provides a multi-perceptual lens by proposing an integration of diverse factors such as entrepreneurial- (entrepreneur activeness), project- (project novelty and perceived risk) and platform-related characteristics (platform interactivity) as antecedents to backer funding intention. By integrating a service-dominant logic perspective into the stimulus-organism-response model, this study highlights the essence of value creation by perceiving backers as value co-creators.

Details

International Journal of Bank Marketing, vol. 41 no. 2
Type: Research Article
ISSN: 0265-2323

Keywords

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