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This study aims to present a novel approach of using technology trends to trigger product ideas. It is primarily addressed to product ideation where limited applied approaches are available.

The model is built by extending the theoretical framework of ideation study. It comprises morphological analysis with product breakdown as primary and technological trends as a secondary dimension to prompt product ideas from user’s intuition. The approach is multidisciplinary using insights from the areas of cognition, management strategy and project management. The model is further tested in two different test configurations with university students (n = 81).

The results indicate that this systematic model can increase the quality and number of ideas generated by the students compared to generally practised approaches. It is shown that this approach increases the chances of triggering ideas.

The testing of the present model is comprehensive and in no means exhaustive.

Because of the shrinking product life cycle, organisations have a need for systematic product ideation models that can assist in innovating their product ranges. It is important to study idea generation for products to not only assist product innovation but also comprehensively understand the process of creativity. The proposed model is primarily addressed to product innovation projects where limited practical tools are available for product ideation. The present model is easy to apply and has the tendency to generate novel product ideas that can lead to successful product innovations.

Product innovation currently has limited systematic ideation tools where this study contributes.

Presents the first chapter in this work with regard to the search for new ideas and better interpretations in the growth and development of new ideas. Investigates the exchange of views between thinkers of different points of view. Invites co‐operation between various factions to investigate unification of all known sciences (natural and economic) and to include the arts. Mentions all the great thinkers in these areas and unreservedly discusses their contribution in the school of thought. Proffers that modern technology cannot and should not be slowed down and that for the social economy of human solidarity should be aimed for, to begin a new era for humanity.