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This paper aims to provide a systematic framework for organizations to analyze their knowledge reuse processes, and balance codification and personalization within their knowledge strategy according to cost/benefit analysis.

This paper divides knowledge reuse process into a sequence of five stages, and accordingly analyzes costs/benefits under codification and personalization strategies. Markov decision process, a mathematical framework for multi-stage decision-making, is employed to optimize a mixed strategy for knowledge reuse processes within an organization.

Organizations need to consider factors such as the number of reusable knowledge items, reuse patterns, and intra-organizational interest alignment which are critical to determine their optimal mix between codification and personalization. Companies should determine a knowledge strategy based on their knowledge reuse contexts instead of following success cases blindly.

This paper presents an illustrative example to show how this framework might be applied by an organization. However, the validity and reliability of strategic decision-making also depends on the accuracy of the model's parameter values. Firms can adopt many methods as surveys, Delphi method, to determine the parameter values.

The proposed framework offers an opportunity for firms to gain insights by setting the model's parameters to their own reuse contexts/characteristics and conducting what-if analysis.

This paper proposes a formal framework for analyzing knowledge reuse processes and offers organizations guidelines about decision-making of knowledge strategies.

The paper aims to clearly differentiate knowledge sharing (KS) and knowledge transfer (KT) besides exemplifying their interconnections to minimize the current confusions in the knowledge management (KM) literature.

An extensive literature review method was used to analyse relevant literature on both KS and KT to clearly delineate their differences and their interconnections.

The paper found that KS is a subset of KT (using personalization strategy), whereas KT as a whole is a broader concept, if compared with KS. However, KS is not one of the immediate processes involved in KT (using codification strategy). The processes involved in KS and KT differ according to the strategy used (in KT) and perspective chosen (in KS). Other findings include KS (unidirectional) as reflective concept (viewed so far), whereas KS (bidirectional), KT (personalization) and KT (codification) as formative concepts.

The findings of this paper were based on the review of selected relevant articles only.

The paper will minimize the current confusions in the KM literature and will assist future researches on both KS and KT to ensure what these concepts entail to avoid construct underrepresentation.

As compared to previous attempts, the present paper has shown the interconnections between KS and KT, as well as the differences based on the two perspectives of KS (unidirectional/bidirectional) and the two strategies of KT (personalization/codification), and such effort is new in the literature.

This paper aims to analyze the moderating effect of technological turbulence caused by artificial intelligence on the relationship between the traditional knowledge management strategies of personalization (tacit knowledge) and codification (explicit knowledge), and organizational improvisation, which refers to the firm's ability to generate ideas and respond to changes in the technological environment in real time. Until now, individuals have played a key and indispensable role in organizational improvisation since they are the owners of tacit knowledge and users of explicit knowledge.

The research model was tested in a sample of firms from sectors in which the adoption of intelligent robots is growing.

Both personalization and codification have a positive and significant influence on improvisation, the former to a greater extent. Nevertheless, when technological turbulence caused by artificial intelligence occurs, the relationship between personalization and improvisation is weakened, whereas the link between codification and improvisation is strengthened.

Contrary to the pre-digital literature consensus, explicit knowledge is becoming the new major driver of organizational improvisation, while tacit knowledge sharing is losing strength and relevance. This finding may be a first indication that intelligent robots are the new exponents of improvisation for their ability to respond to changes in the environment in real time because of a combination of explicit knowledge, beyond being a mere support tool for humans.

The purpose of this article is to measure knowledge management (KM) implementation and determine KM strategy by assigning KM instruments into KM orientations.

Information is collected from ten SMEs in Spain and ten in Austria taking part in a KM audit project.

Results show that instruments can be used to diagnose KM strategy. Besides, some firm's characteristics as industry, national culture, size and age act as contingent factors. Personalisation strategy is predominant probably due to be more feasible in first KM stages.

Besides the increase of cases, business strategy could be introduced to explore relationships with KM instruments and strategy.

This study helps management to auto‐diagnosis its KM implementation and strategy

Instead of sophisticated measures, KM strategy is revealed considering knowledge instruments use.

This paper aims to explore the extent to which knowledge management practices, that is the process of developing and sharing organisational knowledge, can enhance intellectual capital (IC) in the context of school education.

A mixed-method approach was adopted as the research strategy. A cross-sectional quantitative survey was conducted to collect data from 445 teachers at 13 primary schools in Hong Kong. A structural equation model (SEM) was applied to confirm the predictive effective of knowledge strategies on school IC. Interviews were conducted in a case school to explore the process for capitalising the knowledge by Lesson Study.

The result of the SEM shows that personalisation and codification strategies are predictors of human capital and structural capital at schools. The findings from interviews with the principals and teachers show that personalisation and codification strategies could be put into operation as a Lesson Study to leverage knowledge for school development.

This paper contributes to the management practices of school organisation for enhancing their IC by conducting Lesson Study for the development of their schools effectively.

The paper aims to examine the effect of knowledge management processes (knowledge acquisition, knowledge sharing and knowledge utilization) and knowledge management approaches (social network, codification and personalization) on innovation in Jordanian consultancy firms.

A questionnaire that targets 266 respondents resulted in 216 usable ones with a response rate of 81.2 per cent. To test the research hypotheses, a multiple regression analysis was conducted, in addition to descriptive statistics that provide a background about the respondents.

The analysis showed that there is a significant and positive impact of knowledge management processes on innovation in Jordanian consulting firms, as well as a significant and positive effect of codification and personalization approaches on innovation, while the social network approach has a significant negative impact with innovation.

This is the first study that examines the effect of knowledge management processes (knowledge acquisition, knowledge sharing and knowledge utilization) and knowledge management approaches (social network, codification and personalization) on innovation in Jordanian consultancy firms.

Over the last 50 years, increased attention for personalization paved the way for one-to-one marketing efforts, but firms struggle to deliver on this promise. The purpose of this manuscript is to provide a complete picture on personalization, develop a future research agenda and put forth concrete advice on how to move the field forward from a theoretical, methodological, contextual, and practical viewpoint.

This research follows a systematic literature review process, providing an in-depth analysis of 135 articles (covering 184 studies) to distill the (1) key building blocks and components of personalization and (2) theoretical, contextual, and methodological aspects of the studies.

This manuscript uncovers six personalization components that can be linked to two personalization building blocks: (1) learning: manner, transparency, and timing and (2) tailoring: touchpoints, level, and dynamics. For each of these components, the authors propose future research avenues to stimulate personalization research that accounts for challenges in today's data-rich environments (e.g. data privacy, dealing with new data types). A theoretical, contextual, and methodological (i.e. industry, country and personalization object) review of the selected studies leads to a set of concrete recommendations for future work: account for heterogeneity, embed theoretical perspectives, infuse methodological innovation, adopt appropriate evaluation metrics, and deal with legal/ethical challenges in data-rich environments. Finally, several managerial implications are put forth to support practitioners in their personalization efforts.

This research provides an integration of personalization research beyond existing and outdated review papers. Doing so, it accounts for the impact of new technologies and Artificial Intelligence and aims to advance the next generation of knowledge development on personalization.

With the recognition that knowledge is ingrained within certain social groups and settings, more recent literature in this field is now spotlighting this human focused or “social dimension” of knowledge management. However, this learning approach faces some constraints, especially, in project context. While the existing body of knowledge has focused on emphasizing the importance of the social processes and practices involved in this approach, there is glaring neglect of the intricacies involved when executing learning through this agency, especially in project settings. Hence, the purpose of this study is to identify and evaluate the systemic obstacles in personalizing knowledge flows within and across projects.

This study adopted a positivist philosophical stance couched within a deductive approach. A structured questionnaire was used to gather data from 203 construction professionals with “hands-on” experience in managing projects in the Ghanaian construction industry.

A mean score analysis showed that all the identified obstacles are significant factors that hinder the personalization of knowledge flows within and across projects. A structure detection analysis generated four principal obstacle components (POCs), explaining about 67.897% of the total variance of the obstacles in personalizing knowledge flows in temporary organizations. The complex web of obstacles was broken out into four broad thematic categories or POCs: obstacles at the individual level, obstacles at the team level, obstacles at the structural level and the limitations of project operations. A fuzzy synthetic evaluation modeling of the four POCs generated criticality indices for each POC exceeding 3.50 on a five-point rating scale, indicating that, all the four POCs as significant obstacles to personalizing knowledge flows within and across projects.

Implications are provided for project managers on the social dynamics of learning in project teams.

The research findings expand existing frontiers of knowledge by addressing the gap in the literature on the complexity of the personalization strategy within projects. The findings would also spark a broader discussion about the importance of developing integrated ways to structure learning in project environments. The culmination of the research will serve as a solid foundation for the development of a future project learning frameworks.

The purpose of this paper is to analyse the direct effects of strategic orientation in innovation and competition on personalisation and codification type knowledge management (KM) strategies and their organisational creativity.

The authors counter-checked the hypothesis model with a sample of 169 companies in emerging markets that adopt technology: a country such as Colombia. To do so, the authors used structural equations with the least squares model.

The data indicate that both KM strategies positively influence creativity; however, personalisation has a greater effect. Additionally, SG for innovation has a positive effect on both KM strategies; however, for competition, KM only has an influence on codification.

The relation between KM strategies and creativity has been approached on a strictly theoretical level; therefore, this paper provides empirical evidence on the subject. It also establishes the direct effect that SG has on KM strategies, which have so far only been tangentially analysed. In so doing, it goes further than the limitations in the literature regarding analysis of the KM-creativity relationship, but it does not consider business strategy implications.

el artículo busca analizar los efectos directos de la orientación estratégica (OE) a la innovación y a la competencia, sobre las estrategias de gestión del conocimiento (GC), de personalización y codificación y, de estas últimas, sobre la creatividad organizacional.

el modelo de hipótesis se contrastó en una muestra de 160 empresas situadas en un país emergente y tecnológicamente seguidor como Colombia. Para ello, se utilizaron ecuaciones estructurales por el método de los mínimos cuadrados.

los datos indican que ambas estrategias de GC influyen positivamente sobre la creatividad, sin embargo, el efecto de la personalización es mayor. Además, la OE a la innovación incide positivamente sobre ambas estrategias de GC, sin embargo, la OE a la competencia solo influye sobre la codificación.

la relación entre estrategias de GC y creatividad se ha planteado en el plano estrictamente teórico, por ende, este artículo aporta evidencia empírica sobre el particular. Además, establece el efecto directo de la OE sobre las estrategias de GC que ha sido analizado de manera tangencial y, de este modo, se superan las limitaciones que se han planteado en la literatura en torno a la forma como se ha venido analizando la relación GC-creatividad, sin considerar las implicaciones de la estrategia del negocio.

The paper aims to analyze the relationships between standardization and creativity in the process of service innovation in knowledge‐intensive business services (KIBS), specifically in those specialized in highly creative outputs (KIBS in design and communication). Studies on knowledge management and on service management emphasize the opportunity to gain efficiency through a standardization of services and organizational processes. However, creative activities are characterized by informality and difficulty to be standardized.

The study adopts a qualitative research approach. Two case studies of medium‐size KIBS specialized in design and communication, localized in Bangalore (India) and in Treviso (Italy) are developed to identify how KIBS approach knowledge management both internally and externally and how firms structure the innovation process.

KIBS can use a suitable knowledge management strategy to balance creative outputs with standardization based on a working method. Standardization can refer to the way the creative effort is organized and managed internally through appropriate organizational processes, with the approach confirmed empirically.

Main limitations are related to the case study and the industry selected. The authors acknowledge the need to compare firms belonging to other industries to strengthen the results.

From a theoretical point of view the paper enriches the research framework concerning knowledge management in services by exploring the relationship between standardization and creativity. From an empirical point of view, the research is able to deepen understanding on the KIBS knowledge management strategies and their impacts on processes of service provision and innovation.