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Agricultural products are generally characterised by their commodity status. After years of poor returns, the New Zealand kiwi fruit industry developed the ZESPRI^TM branding program in an attempt to position New Zealand kiwi fruit as an upmarket fruit category that appealed to today’s consumers. The brand has recently been released in New Zealand. This research assesses the effectiveness of ZESPRI’s strategy and explores the implications for branded fruit produce in general. The level of brand awareness of ZESPRI was found to be low among consumers, however brand awareness could be increased through a relationship marketing program involving targeted marketing and supply‐chain management.

Organisations produce effects that go beyond the economic framing within which they operate, referred to as overflows in this paper. When an organisation comes under pressure to address these overflows they must decide how to respond. Previous research has placed social and environmental reporting as an important tool organisations mobilise in their attempts to mediate these pressures and the groups that give rise to them. However, these reports are typically only released once a year while the pressures that organisations face can arise at any time and are ongoing and constant. The purpose of this paper is to explore situated organisational practices and examine if and how management controls are mobilised in relation to the actions of pressure groups.

This paper takes a case study approach to understand how an organisation attempts to mediate the pressures from a number of overflows: carbon emissions, changing lifestyles, aspartame and obesity. To undertake this research a performative understanding of management control is utilised. This focusses the research on if and how management controls are mobilised to assist with attempts to mediate pressures.

Analysis of the data shows that many different management controls, beyond just reports, were mobilised during the attempts to mediate the pressure arising from the actions of groups affected by the overflows. The management controls were utilised to: identify pressures, demonstrate how the pressure had been addressed, alleviate the pressure or to dispute the legitimacy of the pressure.

This paper shows the potential for new connections to be made between the management control and social and environmental accounting literatures. It demonstrates that future research may gain much from examining the management controls mobilised within the situated practices that constitute an organisations response to the pressures it faces.

Based on the survey data of 650 kiwi growers from Shaanxi and Sichuan provinces, this paper used multiple endogenous transformation regression models to explore the effect of the joint adoption of green production technology on farmer’s welfare. The purpose of the study is to analyze the influence of green production technology on the yield, household income and socioeconomic characteristics of Kiwi fruit growers.

In the context of the study, multiple endogenous transformation model (MESR) are adopted, but self-actualization tactics were adopted to deal with the instrumental variables. The empirical data has been collected via a combined hierarchical sampling and random sampling, whereas a well-structured Likert scale questionnaire was adopted as well. The empirical data has been processed with the help of STATA 15.1 version.

The study found a positive impact of adopting green production technology. Moreover, the joint adoption of green production technology by kiwi growers has significantly increased the yield, economic values of Kiwi and household income of kiwi farmers. The households with higher asset value, better land quality, weaker credit constraints, more technical training and stronger government promotion and support from local governments are the most likely to adopt pest control technology and soil management technology jointly.

The prime innovation of the paper is to measure the impact of technology combination adoption on farmer’s welfare is evaluated, rather than the impact of single sub technology on farmer’s’ welfare.

Today's competitive market is very dynamic. New rivals emerge and customer expectations change—sometimes overnight. This case illustrates the following elements of supply chain management: Offshoring, Global Network Design, Country Selection and Facility Location.

This paper aims to examine a management control constructed by senior managers, a core value focused on sustainability, as it travels through time and space. The criticality of sustainable development suggests the need to understand the effects that core values have on organisational actions.

A case study methodology carried out at a multinational organisation is used. This analysis was informed by an actor-network theory which allowed placing the organisation’s sustainability focused core value at the centre of this research.

It was found that management control, in the form of a sustainability-focused core value, took on an active role in the case organisation. This enabled the opening of space and time that allowed actors to step forward and take action in relation to sustainable development. It is shown how the core value mobilised individual actors at specific points in time but did not enrol enough collective support to continue its travel. The resulting activities, though, provided a construction of sustainable development within the organisation more in line with traditional profit-seeking objectives rather than in relation to sustainability objectives, such as inter- and intra-generational equity.

These findings suggest possibilities for future research that examines the active role that management controls may take within sustainable development.

This paper shows the active role a management control, a sustainability focused core value, took within an organisation. This builds on the research that examines management control in relation to sustainability issues and sustainable development as well as the literature that examines core values.

The purpose of this paper was to determine the effects of the spinach extract and kiwi flavor on the physicochemical and organoleptic properties of yogurt.

A total of 48 yogurt samples including yogurts flavored with kiwi flavor (1, 2 and 4 percent) and colored with spinach extract (1.25, 2.5 and 4 percent) and a control yogurt (no kiwi flavor or spinach extract) were evaluated for chemical, physical and sensory properties during 21 days of storage. Data were analyzed by ANOVA using statistical analysis system.

Statistically significant differences (p<0.05) were found between the control and kiwi-spinach yogurts in terms of viscosity and syneresis. The addition of the spinach extract to yogurt resulted in an increase in the syneresis, and a decrease in the viscosity. During the storage, the values of the titratable acidity, viscosity and syneresis of yogurt samples increased, while pH decreased significantly (p<0.05). Yogurt enriched with 4 percent spinach extract and 4 percent kiwi flavor was more acceptable than the other samples, and high scored with respect to overall acceptability by panelists.

No research had been done to formulate and compare the sensory and physicochemical properties of kiwi-spinach yogurt in Iran.

This paper aims to study the corrosion inhibition of mild steel in 2.5 M HCl solution by kiwi juice at different temperatures, inhibitor concentration and immersion times.

Box–Wilson experimental design is used for runs distribution and the corrosion rate values are evaluated by weight loss technique.

Corrosion rate increased with temperature according to Arrhenius equation, and the inhibitor adsorbed according to Langmuir adsorption isotherm. Second-order polynomial model is used for data fitting. The optimum conditions were estimated with maximum inhibitor efficiency of 96.1 per cent. Fourier transform infrared analysis showed that the peaks correspond to phenols, and quercitine is the main component. Microstructural, hardness and theoretical quantum studies are also performed.

This is one of the first steps in the direction of understanding the corrosion control problems from different views. Kinetics, surface morphology, optimization and mathematical views are taken in to account.

This study aims to investigate the relationship between consumer awareness of Zespri International Limited (Zespri™) and its sales promotion in Japan and the recent expansion of New Zealand (NZ) kiwifruit imported into Japan.

Tweets mentioning Zespri™ were utilised as a proxy of such awareness. They were first summarised using two text-mining techniques: tf-idf scoring and a co-occurrence network graph. Afterwards, the authors estimated a tri-variate vector autoregression (VAR) model consisting of the net imports of NZ kiwifruit in Japan, unit import price and number of tweets. Additionally, the occurrence frequency of tweets with “Kiwi Brothers”, promotional characters for Zespri™’s sales, was added to the model, and a tetra-variate VAR model was estimated. Finally, Granger-causality tests, an estimation of the impulse response function and forecast error variance decomposition was conducted.

All these variables were found to Granger-cause each other. Furthermore, a shock in the document frequency of “Kiwi Brothers” significantly affected Japan’s kiwifruit imports from NZ, explaining approximately 20% of future imports. Zespri™’s distinctive sales promotion was, thus, found to contribute in part to the recent increase in NZ’s kiwifruit export to Japan.

This paper is the first to apply text-regression methodology to food consumption research; it contributes to food consumption research by proposing a practical way to combine tweets with outcome variables using a time-series analysis.

Building social capital between groups of people and developing social enterprises that integrate social goals into commercial business models are rapidly adopted as innovative poverty relief mechanisms across countries. Together, the translation of social relationships into increased accessibility to resources, and the entrepreneurial dynamics resulting in additional services and goods, are thought to meet the survival and developmental needs of poor families and communities. However, the socio-economic contexts, in which new public policies and initiatives have been taken, vary from country to country. In China, its strong Confucian culture, state-led development strategy, weak civil society, and hierarchical social relationships have contributed to a value structure of social capital, but decreased the efficiency of business practice in social enterprise. This chapter presents a case study of Rural Cooperative Program, a poverty relief initiative in China’s southwest Guizhou Province. With the introduction of China’s new policies in welfare and rural development, this chapter presents evaluation results of whether social enterprises and entrepreneurship can improve poor villagers’ socio-economic wellbeing and promote sustainable development of poor rural villages in China, and to what extent social capital has been mobilized to facilitate the Rural Cooperative Program.

The emergence of risk in today's business environment is affecting every managerial decision, majorly due to globalization, disruptions, poor infrastructure, forecasting errors and different uncertainties. The impact of such disruptive events is significantly high for perishable items due to their susceptibility toward economic loss. This paper aims to design and address an operational planning problem of a perishable food supply chain (SC).

The proposed model considers the simultaneous effect of disruption, random demand and deterioration of food items on business objectives under constrained conditions. The study describes this situation using a mixed-integer nonlinear program with a piecewise approximation algorithm. The proposed algorithm is easy to implement and competitive to handle stationary as well as nonstationary random variables in place of scenario techniques. The mathematical model includes a real-life case study from a kiwi fruit distribution industry.

The study quantifies the performance of SC in terms of SC cost and fill rate. Additionally, it investigates the effects of disruption due to suppliers, transport losses, product perishability and demand stochasticity. The model incorporates an incentive-based strategy to provide cost-cutting in the existing business plan considering the effect of deterioration. The study performs sensitivity analysis to show various “what-if” situations and derives implications for managerial insights.

The study contributes to the scant literature of quantitative modeling of food SC. The research work is original as it integrates a stochastic (uncertain) nature of SC simultaneously coupled with the effect of disruption, transport losses and product perishability. It incorporates proactive planning strategies to minimize the disruption impact and the concept of incremental quantity discounts on lot sizes at a destination node.