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Nonverbal communication comprises a core element of the interactions between leader and follower. Nevertheless, there is limited empirical attention regarding the impact of nonverbal cues on followers’ attitudinal outcomes. The purpose of this paper is to contribute to this gap by linking a salient form of nonverbal communication, kinesics, to an under-researched leader-follower relationship outcome, that is relational identification (RI) with the supervisor. In doing so, the authors also highlight the mediating role of leader-member exchange (LMX) in the aforementioned relationship.

The authors conducted two studies in different countries. Moreover, the authors examined the hypotheses using hierarchical regression and bootstrap analysis.

As hypothesized, the present results showed that kinesics have both a direct and an indirect effect, through LMX, on RI with the supervisor.

To the best of authors’ knowledge this is the first study that links a form of nonverbal communication to both LMX and RI.

Despite research spanning a 20‐year period (from 1950 to 1970), Ray L. Birdwhistell’s work on body language and theory of kinesics has been recorded only in occasional papers. Birdwhistell defined kinesics as “the study of body‐motion as related to the non‐verbal aspects of interpersonal communication”. He believed body‐motion communication to be systemic, a socially learned and communicative behaviour unless proven otherwise. The article extensively collates and analyses Birdwhistell’s work and theories. Birdwhistell was frequently forced to admit that a number of his theories were subject to some dispute. The article concludes that Birdwhistell’s work contains major flaws and the verdict of other researchers who have tried to develop his theories of kinesics has been damning.

This study aims to examine the relationship among nonverbal customer-to-customer interactions (CCIs), positive and negative emotions, customer satisfaction and loyalty intentions.

The conceptual model that was developed using the stimulus-organism-response theoretical framework was tested using a sample of 583 consumers.

The results show that kinesics and paralanguage positively affect customers’ positive emotions while proxemics, paralanguage and physical appearance negatively influence their negative emotions. Further, both positive and negative emotions are found to have significant impacts on customer satisfaction and loyalty intentions.

Theoretically, this study not only contributes to the existing servicescape and customer experience literature but also expands nonverbal interaction research in the hospitality management field. However, results may have limited generalizability to other service settings and other cultural contexts.

This study is one of the first to investigate the impact of nonverbal CCIs on service experiences.

Although the verbal components of service encounters have been investigated, the nonverbal aspects of employee‐customer interactions have remained virtually unexplored in the marketing literature. Thus, the purpose of this paper is to explore the importance of service employees’ nonverbal communication during service interactions. Specifically, a conceptual model is presented that links nonverbal communication (kinesics, paralanguage, proxemics, and physical appearance), customer affect, and consumers’ evaluations of service providers (with respect to credibility, friendliness, competence, empathy, courtesy, and trustworthiness). Further, the importance of nonverbal elements is discussed and managerial implications are given.

Research on the “black box” of cognitive capital remains limited in supply chain resilience (SCRES) literature. Drawing from an in-depth single case study of a major consumer electronics multinational facing the COVID-19 disruption, this paper aims to develop a clearer picture of cognitive capital’s elements while contextualizing how they interact with SCRES temporal capabilities to prepare, respond, recover and learn.

Consisting of 40 in-depth interviews collected during a four-month period, this single case revolves around the buyer’s view across 36 multiregional buyer–supplier dyads, spanning 17 product and service categories. Data were processed during the pandemic, while findings discuss pre- and intra-crisis events based on two scenarios: the impact of disruption on category demand, comparing sudden pandemic-driven product and service demand fluctuations (i.e. increase, decrease); and the geographical proximity of the supplier relative to the buying firm.

The case unveils different elements of cognitive capital (e.g. shared goals, assumptions, values, kinesics language, multilingualism, virtual negotiation, prior disruption experience, shared process capabilities) during a major global disruption, suggesting that different cognitive capital elements influence positively and differently SCRES’ temporal capabilities. Overall, buying firms are urged to build on cognitive capital to improve SCRES preparation, response, recovery and learning.

This paper extends the understanding of cognitive capital in buyer–supplier relationships by identifying its elements and offering a theoretical articulation of how they enable episodically the four SCRES temporal capabilities under contingencies of increased and decreased demands, and suppliers’ geographical proximity.

This paper examines the impact of communication technology and human-related factors on teacher, student and course performance, in particular on teacher's clarity, perceived value of the course and student learning.

Communication technology factors are analyzed in terms of social media use, while human-related factors are considered through teacher expertise and communication skills, more specifically non-verbal communication (NVC). The research model is tested on a sample of 303 students from two European universities, one in Southwestern and another in Southeastern Europe.

Findings reveal dominance of human factors over technology ones. Culture moderates some of the relationships examined.

Notwithstanding the relatively limited sample of students according to their national culture, this work offers valuable insights into the impact of technology use in classroom and teacher communication skills.

Teacher NVC and expertise override their use of technology-mediated communication in classroom. Findings have raised important questions whether social media applications should actually have place in nowadays education systems. What seems clear from this research is that technology advancements cannot replace teachers, although further research is necessary to re-examine their impact on different student outcomes and in different cultural contexts.

The originality of this paper lies in comparing the impact of technology vs human-related factors on classroom performance. An additional contribution is provided by considering the moderating role of national culture within the proposed research model.

This article outlines the strengths of applying ethnographic methods to policy evaluations, even to the study of exhaustively researched policies such as the New Deal for Young People (NDYP). Ethnography is understood as interdisciplinary, combining method and methodology into a perspective (Clifford, 1986) that looks at less conventional units of analysis, such as non-verbal expression and the symbolic use of objects and spaces. Four groups of findings from a study of the NDYP’s Voluntary Sector Option are outlined: the connotations of interviewing in the welfare to work context; institutional-disciplinary processes; deconstruction of dependency discourses and delivery space-time logistics. It is concluded that such a perspective is especially valuable in the context of normative social policies about which people have lay knowledge and common-sense beliefs (Brewer, 2000) and as such should be applied more widely to contemporary social policy evaluations.