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Article
Publication date: 1 April 2007

Kimio Kase, Ignacio Urrutia de Hoyos, Carlos Martí Sanchís and Magdalena Opazo Bretón

Under club president Florentino Pérez, Real Madrid Football Club appeared to utilise the proto-image of the firm (PIF) management approach. Such a strategy embraces the use of…

Abstract

Under club president Florentino Pérez, Real Madrid Football Club appeared to utilise the proto-image of the firm (PIF) management approach. Such a strategy embraces the use of branding, values and mid- to long-term planning to generate income. In the case of Real Madrid, the strategy comprised the recruitment of 'Galácticos', which helped it to become the world's number one club in terms of both turnover and profile. Although the strategy delivered success economically, questions remain regarding its sustainability for a sporting organisation.

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International Journal of Sports Marketing and Sponsorship, vol. 8 no. 3
Type: Research Article
ISSN: 1464-6668

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Article
Publication date: 1 June 1996

Kimio Kase and James Yu‐Shan Liu

Discusses the concept of networking structure for the co‐ordination in the corporate decision‐making process in Japan. Looks at networking at a micro level based on empirical and…

1431

Abstract

Discusses the concept of networking structure for the co‐ordination in the corporate decision‐making process in Japan. Looks at networking at a micro level based on empirical and anecdotal evidence.

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International Marketing Review, vol. 13 no. 3
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 1 April 2007

Kimio Kase

A former professional handball player and Olympic medallist, Iñaki Urdangarín played with FC Barcelona and on the Spanish national handball team from 1986 to 2000. He also served…

128

Abstract

A former professional handball player and Olympic medallist, Iñaki Urdangarín played with FC Barcelona and on the Spanish national handball team from 1986 to 2000. He also served as First Vice President for the Spanish Olympic Committee. In 2001 he was awarded the Real Orden al Mérito Deportivo, which recognises outstanding contribution to sport in Spain. In recent years he has worked as a consultant specialising in human resources. He co-founded the Nóos Institute, a scientific association whose mission is to promote research into the management of patronage, social responsibility and sponsorship activities, and was its president until April 2006. He has an impressive number of sporting achievements under his belt. During his time with FC Barcelona, his team won over 50 major competitions, including the Spanish league on 10 occasions and countless national and European trophies. He was picked for the Spanish team 172 times and took part in three Olympic Games, winning two bronze medals. He also has two silver medals and one bronze from the European Championships. Iñaki Urdangarín has a diploma in business sciences (specialising in human resources) from the Central University of Barcelona, a degree in business administration and management and an MBA from ESADE Business School, where he lectures in the Department of Corporate Policy.

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International Journal of Sports Marketing and Sponsorship, vol. 8 no. 3
Type: Research Article
ISSN: 1464-6668

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Article
Publication date: 1 October 2006

James T. Walz

1375

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Leadership & Organization Development Journal, vol. 27 no. 7
Type: Research Article
ISSN: 0143-7739

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