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Book part
Publication date: 2 May 2007

Denver E. Severt, Paul D. Rompf and Kimberly S. Severt

This qualitative study collected regarding recalled service encounters by consumers across a broad range of encounters not just in service failures found respondents…

Abstract

This qualitative study collected regarding recalled service encounters by consumers across a broad range of encounters not just in service failures found respondents recalled service encounters from the hospitality leisure industry in 42% of encounters. Usually, the consumer recalls and reports at least two types of fairness when recalling a service encounter with procedural fairness the most reported, followed by interactional and then distributive fairness. The study suggests using fairness across a spectrum of service encounters and not just when a service failure is recalled and is also the first hospitality or service sector study to view service encounter outcomes into types of initial satisfaction, service recovery, and double deviation and then to follow up by assessing fairness types across outcomes.

Details

Advances in Hospitality and Leisure
Type: Book
ISBN: 978-1-84950-506-2

Article
Publication date: 22 September 2008

Kimberly S. Severt and Radesh Palakurthi

The purpose of this study is to determine the value a convention center provides its customers, the brand the center offers, and the importance of the customer/business…

3162

Abstract

Purpose

The purpose of this study is to determine the value a convention center provides its customers, the brand the center offers, and the importance of the customer/business relationship. Value, brand, and relationship equity (RE) are components of customer equity (CE).

Design/methodology/approach

Interviews were conducted with meeting planners related to their experiences with top‐tier convention centers in the USA.

Findings

Meeting planners confirmed value equity (VE) as the most important in the customer to business exchange. RE followed with brand equity (BE) as the least important of the three. Meeting planners identified the sub‐drivers of VE as location, quality and price received from the convention center. BE sub‐drivers included: reputation and the awareness of the convention center. RE sub‐drivers included: the interactions, responsiveness, and special treatment received from the convention center personnel. A CE model is presented.

Practical implications

The application of the CE model to the convention center's strategic planning process can provide a roadmap for increasing CE across value, brand and relationship activities.

Originality/value

This is the first study to identify the drivers and sub‐drivers of CE in the convention industry.

Details

International Journal of Contemporary Hospitality Management, vol. 20 no. 6
Type: Research Article
ISSN: 0959-6119

Keywords

Content available
Book part
Publication date: 2 May 2007

Abstract

Details

Advances in Hospitality and Leisure
Type: Book
ISBN: 978-1-84950-506-2

Article
Publication date: 30 September 2019

Allison Carr, Yeon Ho Shin and Kimberly Severt

This study aims to examine the predictors of microbrewery consumers’ intentions to visit microbreweries using an extended theory of planned behavior (TPB) and to assess…

Abstract

Purpose

This study aims to examine the predictors of microbrewery consumers’ intentions to visit microbreweries using an extended theory of planned behavior (TPB) and to assess the gaps between attribute importance and performance by performing importance-performance analysis (IPA) on the beerscape measure.

Design/methodology/approach

A self-administered questionnaire was administered to visitors of microbreweries within a southern US state. A total of 200 responses were selected based on completion and were analyzed using structural equation modeling and an IPA analysis.

Findings

Self-identity, attitude and perceived behavioral controls were found to be significant predictors of microbrewery consumers’ intentions. The subjective norm was insignificant following the addition of self-identity. Furthermore, the beerscape was not a significant predictor of microbrewery consumers’ attitudes. The IPA found that microbreweries should improve beer value, beer cost, variety of beers and the embodiment of local culture in the atmosphere.

Originality/value

To the researcher’s knowledge, this is the first quantitative study to successfully apply the TPB framework and develop the beerscape in the microbrewery context. The results of this study provide useful information to microbrewery owners and operators, which ultimately helps them serve their consumers more effectively.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 13 no. 3
Type: Research Article
ISSN: 1750-6182

Keywords

Article
Publication date: 8 January 2018

Jeeyeon (Jeannie) Hahm and Kimberly Severt

The purpose of this paper is to investigate the image and familiarity of Alabama as a tourism destination. More specifically, this study examined the difference in…

5836

Abstract

Purpose

The purpose of this paper is to investigate the image and familiarity of Alabama as a tourism destination. More specifically, this study examined the difference in perceptions between visitors and non-visitors using quantitative and qualitative data to identify strengths and weaknesses of the image of Alabama.

Design/methodology/approach

This was a quantitative study with some qualitative aspects to it. This study examined both prior visitors and non-visitors of the state to compare their familiarity, image, and visit intentions. Data were collected online and analyzed using t-tests and importance-performance analysis.

Findings

The qualitative results revealed the predominant difference between people who have visited Alabama (visitors) and those who had never visited (non-visitors) was their image or lack of image of Alabama. Non-visitors had no image or characteristic that came to mind when asked about their image of Alabama, while people who had visited noted beaches the most positive image.

Originality/value

To date, the image of Alabama as a tourism destination has never been explored in academic research. This study has strong implications for destination marketing organizations of the state of Alabama.

Details

Journal of Hospitality and Tourism Insights, vol. 1 no. 1
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 11 April 2018

Hsiangting Shatina Chen, Kimberly Severt, Yeon Ho Shin, Adam Knowlden and Tyra W. Hilliard

The purpose of this paper is to explore business travelers’ sleep experience in hotels by measuring sleep quality and determining the extent to which hotel attributes…

2212

Abstract

Purpose

The purpose of this paper is to explore business travelers’ sleep experience in hotels by measuring sleep quality and determining the extent to which hotel attributes, demographic characteristics, and hotel quality level influence their sleep quality while staying in hotels.

Design/methodology/approach

This study utilized a self-reported survey to obtain data from business travelers who have stayed in a hotel at least two nights for a business trip in the past 30 days. A total of 304 business travelers were surveyed in this study.

Findings

The results indicated that there was a difference in the factors that influenced business travelers’ overall satisfaction with sleep in mid-scale (2.5-3.5 stars) vs upscale hotels (4+stars). The findings showed that business travelers generally had lower sleep quality at hotels and they were more likely affected by noise both outside and inside the guestroom, as well as material elements inside the room.

Originality/value

This study represents a pioneering attempt at exploring business travelers’ sleep quality and satisfaction with sleep in hotels. Furthermore, this study contributes to the limited research addressing sleep quality as a fundamental function of hotel services. Also, this is the first study to measure business travelers’ sleep quality in hotels by using the sleep quality scale.

Details

Journal of Hospitality and Tourism Insights, vol. 1 no. 3
Type: Research Article
ISSN: 2514-9792

Keywords

Content available
639

Abstract

Details

International Journal of Contemporary Hospitality Management, vol. 20 no. 6
Type: Research Article
ISSN: 0959-6119

Content available
Article
Publication date: 12 February 2018

Fevzi Okumus and Mathilda Van Niekerk

485

Abstract

Details

Journal of Hospitality and Tourism Insights, vol. 1 no. 1
Type: Research Article
ISSN: 2514-9792

Content available

Abstract

Details

Journal of Hospitality and Tourism Insights, vol. 1 no. 3
Type: Research Article
ISSN: 2514-9792

Article
Publication date: 13 June 2017

Tomohiko Tanikawa, Soyeon Kim and Yuhee Jung

Based on socioemotional selectivity theory, the authors aimed to develop and test hypotheses that identify the direct effect of top management team (TMT) age diversity on…

2866

Abstract

Purpose

Based on socioemotional selectivity theory, the authors aimed to develop and test hypotheses that identify the direct effect of top management team (TMT) age diversity on firms’ financial performance (return on equity [ROE], return on assets [ROA]) and the interactive effect of TMT age diversity and TMT average age on firms’ financial performance.

Design/methodology/approach

The paper presents results from a quantitative study of 867 TMTs in Korean manufacturing firms. Multiple hierarchical regression analysis was used to test the hypotheses.

Findings

The results show that TMT age diversity had a negative and significant main effect on ROE but not on ROA. They also indicate that the negative relationship between TMT age diversity and firm performance (ROE) was attenuated when the members of TMTs were relatively older.

Originality/value

First, this study extends existing TMT research, which mainly focuses on macro factors, such as industry and environment, by using micro factors, including TMT age diversity and TMT average age. Second, this paper combines and extends previous TMT studies, which have been dominated by either “property” or “tendency”, by examining the interactive effect of the distributional property (diversity) and central tendency (average) of TMT age on firms’ financial performance. Finally, this study indicates that socioemotional selectivity theory may be useful to explain the link between TMT age diversity and firms’ financial performance.

Details

Team Performance Management: An International Journal, vol. 23 no. 3/4
Type: Research Article
ISSN: 1352-7592

Keywords

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