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Article
Publication date: 2 September 2019

Kehang Yu, Chen Yang, Jun Wang, Jiabo Yu and Yi Yang

The purpose of this paper is to study the variation of the mechanical strength and failure modes of solder balls with reducing diameters under conditions of multiple reflows.

Abstract

Purpose

The purpose of this paper is to study the variation of the mechanical strength and failure modes of solder balls with reducing diameters under conditions of multiple reflows.

Design/methodology/approach

The solder balls with diameters from 250 to 760 µm were mounted on the copper-clad laminate by 1-5 reflows. The strength of the solder balls was tested by the single ball shear test and pull test, respectively. The failure modes of tested samples were identified by combing morphologies of fracture surfaces and force-displacement curves. The stresses were revealed and the failure explanations were assisted by the finite element analysis for the shear test of single solder ball.

Findings

The average strength of a smaller solder ball (e.g. 250 µm in diameter) is higher than that of a larger one (e.g. 760 µm in diameter). The strength of smaller solder balls is more highly variable with multiple reflows than larger diameters balls, where the strength increased mostly with the number of reflows. According to load-displacement curves or fracture surface morphologies, the failure modes of solder ball in the shear and pull tests can be categorized into three kinds.

Originality/value

The strength of solder balls will not deteriorate when the diameter of solder ball is decreased with a reflow, but a smaller solder ball has a higher failure risk after multiple reflows. The failure modes for shear and pull tests can be identified quickly by the combination of force-displacement curves and the morphologies of fracture surfaces.

Details

Soldering & Surface Mount Technology, vol. 31 no. 4
Type: Research Article
ISSN: 0954-0911

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Article
Publication date: 30 January 2007

Rüçhan Kayaman and Huseyin Arasli

The paper aims to explore interrelations of the four brand equity components; brand awareness, brand loyalty, perceived quality and brand image in hotel industry and…

Abstract

Purpose

The paper aims to explore interrelations of the four brand equity components; brand awareness, brand loyalty, perceived quality and brand image in hotel industry and improve the conceptualization of customer‐based hotel brand equity.

Design/methodology/approach

The paper is based on the recommendations of previous studies, the scale constructed to measure consumer‐based brand equity included brand awareness, brand loyalty, perceived quality and brand image. The present study used a sample of 345 actual customers from 11 different countries whose accommodation in North Cyprus hotels was used to test the relations of the proposed model Path analysis.

Findings

The findings in this paper support the three‐dimensional model of customer‐based brand equity in hotel industry. Brand awareness dimension was not found significant in the tested model for hotels. The present study contributes to the understanding of customer‐based brand equity measurement by examining the dimensionality of this construct.

Research limitations/implications

Further research in this paper should attempt to examine brand equity across many different hotel categories. This will give the opportunity to make comparisons between different hotels' products and this concept. Furthermore, intra relationship of customer based‐brand equity components on the hotel performance needs to be investigated.

Practical implications

The paper shows that hotel managers and executives should try to influence; perceived quality, brand loyalty, brand image and brand awareness in their organizations and design their service delivery process by considering relations between customer based brand equity components.

Originality/value

The principal contribution of the paper is that it provides important insights into the development and measurement of customer based hotel brand equity scale and limited hotel brand equity literature.

Details

Managing Service Quality: An International Journal, vol. 17 no. 1
Type: Research Article
ISSN: 0960-4529

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Article
Publication date: 11 April 2016

Qunfeng Zeng, Jinhua Zhang, Jun Hong and Cheng Liu

The purpose of this paper is to design an oil-air lubrication system with low temperature rise, vibration and noise simplifies the spindle configuration. The oil-air…

Abstract

Purpose

The purpose of this paper is to design an oil-air lubrication system with low temperature rise, vibration and noise simplifies the spindle configuration. The oil-air lubrication unit is a key component for high-speed grinding machine tools. The development of oil-air lubrication unit suitable for high/ultrahigh rotational speed is a daunting task owing to the lubrication challenges.

Design/methodology/approach

This paper emphasizes three main issues: the analysis of oil-air two-phase flow for tradition oil-air lubrication unit with the simulation method; the design of new oil-air lubrication unit for the high/ultrahigh-speed grinding machine tools and the comparative experiment research of tradition and new oil-air lubrication unit. The optimum structure parameters that create the optimum flow pattern and operating conditions resulting in low temperature increase, vibration and noise of oil-air lubricated spindle can be achieved by the simulation method and experiments.

Findings

The simulation and experimental results show that new oil-air lubrication unit lubricating a high speed electric spindle has a better performance with a small temperature increase and vibration, which means that our proposed method is an effective design method for oil-air lubrication system.

Originality/value

A design method suitable for high-speed oil-air lubrication unit is proposed. New oil-air lubrication unit is expected to apply for high/ultrahigh rotational speed grinding machine tools.

Details

Industrial Lubrication and Tribology, vol. 68 no. 3
Type: Research Article
ISSN: 0036-8792

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Article
Publication date: 12 June 2017

Murad Mohammed Al-Nashmi and Abdulkarim Abdullah Almamary

In an effort to build a useful conceptual framework that enhances understanding and permits practical application of ethics, this paper aims to understand the relationship…

Abstract

Purpose

In an effort to build a useful conceptual framework that enhances understanding and permits practical application of ethics, this paper aims to understand the relationship and impact of Islamic marketing ethics on brand credibility. Nowadays, recognizing the ethical dilemmas associated with business is an important aspect of marketing strategy (Murphy et al. 2012). As known, the pharmaceutical industry has access to a deep pool of resources with the potential to maintain an esteemed reputation for offering innovative products that improve the public’s health and well-being (Kim and Ball, 2013). However, recent years have yielded several high-profile safety issues associated with particular medications along with a growing perception that pharmaceutical companies are unethical and drive up healthcare costs by prioritizing profits over consumer needs (USA Today/KFF/Harvard SPH, 2008). Therefore, the reputation of the pharmaceutical industry has been damaged with only 11 per cent of individuals considering pharmaceutical companies to be trustworthy (Harris Interactive Poll, 2010). Thus, the pharmaceutical industry in Yemen is the target of this paper and the relationship between its brands’ credibility and Islamic marketing ethics has been highlighted.

Design/methodology/approach

In a study of 106 respondents, exploratory and confirmatory factor analysis were conducted to understand the relationship, between brand credibility and Islamic marketing ethics. Correlation and regression analyses were performed to evaluate the hypothesized relationships between the variables.

Findings

Significant and positive relationships were confirmed between brand credibility and Islamic marketing ethics, namely, Annasihah, Al-Istiqamah, Al-E’etedal, Al-Ihsan, As-Sidq, Attaqwa and Al-Amanah. The eighth Islamic marketing ethic, Attasamoh, has been rejected.

Originality/value

The paper evaluates brand credibility in relation to Islamic marketing ethics in the pharmaceutical industry in Yemen. Islamic marketing ethics have been confirmed as a new variable that correlates with brand credibility and helps in boosting the level of credibility.

Details

Journal of Islamic Marketing, vol. 8 no. 2
Type: Research Article
ISSN: 1759-0833

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Article
Publication date: 8 April 2019

Vittoria Marino and Letizia Lo Presti

The last ten years have shown a significant upward trend of engagement in public management reflecting a significant increase in interest in the topic. The purpose of this…

Abstract

Purpose

The last ten years have shown a significant upward trend of engagement in public management reflecting a significant increase in interest in the topic. The purpose of this paper is to investigate the benefits and factors affecting the construct of civic engagement that thus far are missing in the current literature through the analysis of studies published in the main journals of management.

Design/methodology/approach

Through a systematic literature review, the current research tries to advance the progress in the understanding of the civic engagement construct analyzing a sample of 96 papers published in the main journals on the subject areas of “communication,” “marketing” and “public sector management.”

Findings

The literature was codified and characterized as follows: level of analysis, variables that affect civic engagement; benefits of civic engagement; and theoretic and methodological approach. This research explores the construct through an analysis of the literature found in the main scientific journals to intercept its various profiles and facets alongside the mechanisms that precede and follow its manifestation.

Practical implications

Public organizations can no longer do without engaging citizens in decision-making processes. Public managers can use these findings to establish a connection with their citizens and influence their publics through commitment and managerial actions that guarantee direct democracy.

Originality/value

This is the first research that aims to study the phenomenon in the public sphere from a multidisciplinary perspective that is as yet incomplete. An integrated vision can highlight current and future developments and eventual opportunities for further research.

Details

International Journal of Public Sector Management, vol. 32 no. 3
Type: Research Article
ISSN: 0951-3558

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Article
Publication date: 27 June 2008

Sharyn Rundle‐Thiele, Kim Ball and Meghan Gillespie

Consensus is emerging that companies should be socially responsible although the nature and degree of responsibility continues to be the source of debate. This continued…

Abstract

Purpose

Consensus is emerging that companies should be socially responsible although the nature and degree of responsibility continues to be the source of debate. This continued debate allows the buck to be passed. The paper aims to propose a shift in view from corporate social responsibility to corporate social performance (CSP) as a means to assess CSR policies and practices. A harmful product category was chosen to illustrate how corporate social performance using a consumer's point‐of‐view can be assessed.

Design/methodology/approach

Literature concerned with alcohol knowledge was used to design a survey to consider whether consumers were adequately informed about alcohol. A convenience sample was used to survey Australian adults. A total of 217 surveys were analysed.

Findings

Australian alcohol marketers are currently considered socially responsible promoting an “enjoy responsibly message” amongst many other policies and programs. A shift in view from corporate social responsibility to corporate social performance (CSP) would change the outcome. Consumers are not fully aware of safe consumption levels of alcohol and these data are consistent with US and UK studies. A shift in view would suggest that companies need to revise their policies and practices.

Research limitations/implications

This study was based on a small convenience sample that varied slightly from the Australian population. Future studies, on a larger scale, are required to ensure representativeness, while replication in other countries is encouraged.

Practical implications

To meet their social obligations, marketers must ensure consumers are armed with sufficient knowledge to make informed decisions. Consumers need to be able to distinguish between safe and risky alcohol consumption levels and they need to know the number of standard drinks/units in alcoholic beverages.

Originality/value

The paper shows that there is considerable room for improvement from key players in the Australian

Details

Journal of Consumer Marketing, vol. 25 no. 4
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 9 January 2017

Imran Khan and Zillur Rahman

This study aims to develop and validate a scale for measuring hotel brand experience.

Abstract

Purpose

This study aims to develop and validate a scale for measuring hotel brand experience.

Design/methodology/approach

Based on existing hotel and brand experience literature, and seven distinct studies carried out as part of this research, a 17-item five-dimensional hotel brand experience scale was developed.

Findings

The scale revealed sound psychometric properties based on the findings from different reliability and validity tests, as well as from successful scale replications across several different samples. The study found a significant influence of hotel brand experience on revisit intention and word-of-mouth, which confirms nomological validity of the scale.

Practical implications

The developed hotel brand experience scale can provide hoteliers a way to examine the experiences evoked through hotel brand-related stimuli.

Originality/value

This study is the first to develop and validate measures of brand experience in context of hotel industry.

Details

International Journal of Contemporary Hospitality Management, vol. 29 no. 1
Type: Research Article
ISSN: 0959-6119

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Book part
Publication date: 17 October 2011

Catherine M. Coveney

This chapter takes the ‘wakefulness promoting’ drug modafinil as an exemplarity case in the sociology of pharmaceutical enhancement. The chapter draws on empirical data…

Abstract

This chapter takes the ‘wakefulness promoting’ drug modafinil as an exemplarity case in the sociology of pharmaceutical enhancement. The chapter draws on empirical data collected through 25 interviews with prospective users of modafinil, focusing on two of the ways in which prospective users of modafinil imagined how the drug might be used in their specific social domains: the use of modafinil as a safety tool in the workplace and its use as a study aid by university students. The data presented in this chapter suggests that although a therapy-enhancement dichotomy is a useful heuristic; it could also be limiting to uphold as it may direct attention away from other ways in which uses for new technologies can be positioned, negotiated, realised and resisted by (potential) users in the context of their daily lives.

Details

Sociological Reflections on the Neurosciences
Type: Book
ISBN: 978-1-84855-881-6

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Article
Publication date: 1 February 1971

David Elliston Allen

Investigates the contribution of anthropology to marketing which has been thought of as being negligible. Reviews its potential as we move towards market analysis and…

Abstract

Investigates the contribution of anthropology to marketing which has been thought of as being negligible. Reviews its potential as we move towards market analysis and model building strategies for marketing. Suggests that it is likely to play a role in international marketing.

Details

European Journal of Marketing, vol. 5 no. 2
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 20 February 2017

Lee E. Allen and Deborah M. Taylor

This study aims to examine the impact of information and communication technologies (ICT) usage with mobile technologies and e-learning in academic libraries.

Abstract

Purpose

This study aims to examine the impact of information and communication technologies (ICT) usage with mobile technologies and e-learning in academic libraries.

Design/methodology/approach

Selection of appropriate resources using the Communication and Mass Media, EBSCO, Web of Science and Library Literature and Information Science Fulltext databases.

Findings

The “Library as place” concept requires libraries to explore and re-purpose its physical space while redefining its virtual, online space to align with the needs of those who are native to the digital age. Library information specialists (LIS) must also be knowledgeable of – and comfortable with – the use of the new technologies introduced. As mobile technologies continue to evolve and advance in developing countries, libraries and LIS may be best positioned to assist students and researchers in accessing information required to be proficient and productive in scholarly pursuits without physical boundaries.

Practical implications

The existing research literature surveyed here implies that the growth of ICT and evolving concepts of libraries require the need for LIS training and greater understanding of the use of mobile technologies in providing academic library services.

Originality/value

Academic librarians are at the forefront of providing aspiring academics and professionals with access to digital collections and e-learning courses using mobile information communication and technology devices; the implications of the research discussed in this survey of the current literature discloses a need for diverse skills for the appropriate and continuing effectiveness to support students and academic researchers.

Details

Information Discovery and Delivery, vol. 45 no. 1
Type: Research Article
ISSN: 2398-6247

Keywords

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