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The purpose of this paper is to increase awareness of shared decision making, the initial aim of the study was to understand how psychiatrists-in-training defined themselves as unique among physicians with an eye on how professional identity might shape approach to care. The second aim was to use those definitions and descriptions related to professional identity and tailor a brief training module to promote awareness of the shared decision making model.

The authors do this by first conducting focus groups to ascertain how psychiatric residents characterize their professional identity and unique disciplinary characteristics. The authors then designed a brief training session that exploits the relationship between how they define themselves as physicians and how they approach clinical decision making with patients.

Three major themes that emerged from the focus group data: the central role of societal and treatment contexts in shaping their professional identity and approaches to care, a professional identity characterized by a great sense of pride, and a strong commitment to systematic decision-making processes in practice. While the assessment of the training module is preliminary and lacks rigor for any generalizability or statements of causality, responses likely affirm the training tailored around professional identity as a possible vehicle for effective exposure to the concept of shared decision making and served as a useful avenue for self-reflection about needed changes to more fully embrace the practice.

More inquiry may be needed into the association between trust, relationship longevity and power and paternalism, as a way to bring greater insight into the adoption of shared decision making. Future research will have to investigate whether or not including identity-related content is empirically connected to successful training on shared decision making. Likewise, future research should also look at the reciprocal impact of effectively using shared decision making on the affirmation of professional identity among psychiatrists, and indeed all who embrace patient-centered care.

This is the one of the first papers to investigate issues of professional identity among psychiatry residents, and also among the first papers to consider the relationship between professional identity and use of shared decision making.

Berthon and Pitt (2018) recently highlighted the symbiotic relationship between fake news and brands. This paper aims to draw on semiotics to refine the fake/real news dichotomy to a fourfold typology.

First, the authors turn to semiotics and review Greimas’ (1966) semiotic square. Second, they use this framework to refine the fake/real news dichotomy into a four-fold typology. Third, they illustrate each type with a news report on the topic of climate change. Fourth, they apply this framework to reveal four types of brand: real, fake, empty and ironic.

Given that brand communications are heterogeneous, the authors suggest that the typology can be reconceptualized as dimensions and brands communications decoded accordingly. They conclude by exploring further opportunities offered by the semiotic square for interpretive investigation.

The value of the paper lies in the novel use of the semiotic square to shed light on both news and brand communications.

The purpose of this paper is to consider how product characteristics, segment differences, and brand‐name effects determine the price structure of the new car market.

The authors design and implement a hedonic price model that includes functional characteristics and addresses segment and brand heterogeneity.

The application of the model to an extensive dataset supports the hypotheses of segment differences and brand‐name effects. In mainstream segments automobile prices are determined more completely by functional characteristics. In high‐end segments carmakers follow implicit premium pricing strategies. The brand‐name effects reflect the incremental value added to a car by its brand name. Prestige brands not only earn brand‐name premia but also seize high‐margin market segments.

Several issues await investigation including possible discrepancies between the primary and secondary market, inter‐temporal change, and differences in attribute value across segments and marques.

The study has clear implications for auto manufactures, distributors and advertisers. It demonstrates the role of brands, segments, and observed product differences in the price structure of the automobile market. The proposed approach also allows managers to appraise new concepts and determine market‐driven prices.

The paper provides new interesting insights into critical issues for pricing strategy and brand management. It demonstrates the return on investment in brand building and identifies considerable opportunities for future research.