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Article
Publication date: 1 April 1996

Khoon Y. Koh

Touristic enterprises can significantly contribute to the economic and social well‐being of a community. One practical way to increase the birth of touristic enterprises…

Abstract

Touristic enterprises can significantly contribute to the economic and social well‐being of a community. One practical way to increase the birth of touristic enterprises in a community is to increase the supply of indigenous tourism entrepreneurs. To achieve this quest, it is necessary to determine the touristic enterprise creation process. Once this is accomplished, a community may then develop appropriate policies to stimulate tourism entrepreneurship. This paper presents a conceptualization of the tourism entrepreneurial process including research and management implications.

Details

The Tourist Review, vol. 51 no. 4
Type: Research Article
ISSN: 0251-3102

Keywords

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Article
Publication date: 31 July 2008

Nusser Raajpoot, Rubina Javed and Khoon Koh

The purpose of this paper is to introduce the concept of robust design in retail service literature.

Abstract

Purpose

The purpose of this paper is to introduce the concept of robust design in retail service literature.

Design/methodology/approach

Using a Taguchi design comprising of inner L8 (27) and outer 22 arrays, a discrete choice task was designed for 233 students respond to. Signal‐to‐noise (S/N) ratio was used to test design robustness.

Findings

Negative effects of uncontrollable design factors on service choice were minimized through the use of inner and outer Taguchi arrays. The single composite measure of consumer choice called S/N ratio accounted both for mean and variance of choice probabilities.

Research limitations/implications

Use of student sample was a major limitation. Also, the interaction between design factors was not tested as it required the use of more complicated designs.

Practical implications

This method can be used to improve design robustness by minimizing the impact of uncontrollable noise factors. Use of S/N ratio can help to select the design that simultaneously maximized the choice probabilities and minimized performance variation.

Originality/value

The paper makes important methodological and operational contributions to the retail service design literature. First, the concept of controllable and uncontrollable factors in choice‐based designs is introduced. Second, the use of S/N ratio as a single, composite measure of design robustness was incorporated. Operationally, this study highlights the impact of less‐studied concepts of wayfinding and customer incompatibility on satisfaction of retail customers.

Details

International Journal of Commerce and Management, vol. 18 no. 2
Type: Research Article
ISSN: 1056-9219

Keywords

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