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There has been a financial revolution lead by technology firms over the past decade. Many large established technology giants, from Google, Apple to Amazon in the US are entering the financial service industry. Smaller start-ups, in particular robotic advisors, a.k.a. Robo-Advisors, have been taking market shares from traditional asset management firms. In China, firms like Tencent and Alibaba have created a whole new field of online finance. At the center of our study is a critical examination of the key components of the financial innovation over the past 10 years. Mobile banking was the beginning, followed by trading, investment, and insurance business. We study innovation through several cases. Due to the size and number o firms in Financial technology (FinTech) space, the US and China are the focus of the chapter. Artificial intelligence (AI) and machine learning are included for discussion in this chapter. We emphasize a market approach in our study, albeit, incorporating the historical and cultural perspectives in our analysis. Our goal is to develop a thorough understanding of the art and science of financial innovation, from both bottom-up market indicators and a top-down holistic view. We want to demonstrate that the technological changes are just the beginning of a new world of financial services. Unprecedented changes are still yet to come and it is crucially important to be prepared and even embrace the changes. A special discussion was devoted to the phenomenon of FinTech boom in Asia. Lastly, many new technologies are being developed to combat fraudulent activities in the FinTech space.

This chapter explores social media and athlete mental health and well-being from a sociological perspective. The chapter provides an overview of current literature and encourages future research to address the mental health and well-being impacts of social media use among athletes.

The chapter synthesizes existing literature focusing on sociological approaches to mental health, social media's impact on mental health, and athlete mental health and well-being. Focus is given to the ways social media can impact athlete mental health and well-being through virtual maltreatment and using the platforms for social change and challenging stigmatization.

Virtual maltreatment typically manifests in the intersectionality between gender, race, and sexual orientation adding to mental health challenges of vulnerable groups. Conversely, athletes could help challenge stigmatization of mental health and use their status to create social change among social groups experiencing higher rates of mental health challenges.

The chapter reveals that sociological perspectives around athlete mental health and well-being related to social media are growing, yet predominately concentrate on publicly available social media content. Therefore, more concentrated efforts are needed to fully understand these impacts in the short and long-term.

The chapter provides one of the first insights on social media and athlete mental health and well-being from a sociological perspective and argues that athletes contend with unique stressors compared to the general population which can exacerbate mental health challenges. The chapter advances that more research is needed to inform practice and help safeguard vulnerable populations of athletes.

There has been a financial revolution lead by technology firms over the past decade. Many large established technology giants, from Google, Apple to Amazon in the US are entering the financial service industry. Smaller start-ups, in particular, robotic advisors, a.k.a. robo-advisors have been taking market shares from traditional asset management firms. In China, firms like Tencent and Alibaba have created a whole new field of online finance. The center of our study is a critical examination of the essential components of the financial innovation over the past 10 years. Mobile banking was the beginning, followed by trading, investment, and insurance business. Artificial intelligence and machine learning are included for discussion in this chapter. Our goal is to develop a thorough understanding of the art and science of financial innovation, from both bottom-up market indicators and a top-down holistic view. Then, we apply to the situation in Russia. We want to demonstrate that the technological changes are likely to have a significant impact on Russia’s sustainable finance and banking development.

Technology is changing more rapidly than most companies can implement it. This chapter presents a digitized Human Resource Development (dHRD) Framework Model that organizational leaders can use to meet the needs of current and future workforces via avatar-mediated learning in 3D virtual learning environments (VLEs). The dHRD Framework Model leverages 3D VLE technology as a tool to engage employees and achieve strategic objectives in an efficient and cost-effective manner for managing people. The dHRD Framework Model can inform practice and advance employee engagement outcomes for effective HR decision-making, which includes legal and ethical considerations for mitigating risks in the 3D VLE. The Theory of Gamification, including psychological theories, provides the lens to explain dynamic learning and relationship building using the dHRD Framework Model to engage employees in the 3D VLE.

Kevin Au graduated from the Chinese University of Hong Kong with a BBA and earned his Ph.D. in management/international business at the University of British Columbia. He co-founded the CUHK Center for Entrepreneurship and has been an associate director. He also serves as associate director of the MBA programme. His research interests are international management, entrepreneurship, family business, social network and cross-cultural research methodology. He has published dozens of academic articles, cases and book chapters, and served on the editorial boards of several academic journals. He has provided consulting and training for the government and business corporations. His clients include the Central Policy Unit, Hong Kong Cyberport, Ove Arup and a number of business startups and family businesses in Hong Kong.

The research and the authors spotlighted in this book represent a series of recent exciting developments in the topic of business-to-business (B2B) branding. The papers in this book enhance our understanding of practice in this important facet of the marketing discipline. Furthermore, each author presents areas for future research and important managerial implications. The papers in this book cover a broad spectrum of industries and continents as well as both product and service offerings. The papers address a wide range of B2B applications including resellers, retailers, logistics service providers, subcontractors, hairdressing services, and a producer of high-tech materials. In addition, two papers address branding in B2B markets and pricing more generally. These papers provide details of the research background, methodology, analysis of each study. The topic coverage of this volume is extensive as the following list shows: (1) Building a Strong B2B Brand; (2) Building a Strong Brand to Resellers; (3) B2B Brand Equity: Theory, Measurement, and Strategy; (4) Effective Strategies for B2B Service Brands; (5) Brand Meaning and its Impact in Subcontractor Contexts; (6) Brand Image, Corporate Reputation, and Customer Value; (7) Internal Branding Theory, Research, and Practice; (8) Pricing Theory and Strategy Applications in B2B Brand Management.

Collectively these papers address most aspects of the marketing mix for B2B and industrial marketers. Each of the papers provides valuable brand management insights for managers.