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Article
Publication date: 11 February 2022

Billy Sung, Michelle Stankovic, Sean Lee and Kevin Anderson

This paper aims to test whether passive Wi-Fi visitor analytics is a useful and effective method to measure consumer engagement towards food trucks located within an outdoor…

Abstract

Purpose

This paper aims to test whether passive Wi-Fi visitor analytics is a useful and effective method to measure consumer engagement towards food trucks located within an outdoor activation area at an Australian metropolitan university.

Design/methodology/approach

Using passive Wi-Fi visitor analytics to ping and track smart devices, data was collected over 90 weekdays capturing data from 522,548 unique smart devices.

Findings

The data collected in this feasibility study was able to identify the most and least popular food trucks by displaying the differences in both bounce and engagement rates, suggesting that passive Wi-Fi visitor analytics are feasible and useful in this context. Furthermore, the results also demonstrate that food truck vendors and marketers should not engage in random rotation, but instead remain static to try and increase familiarity.

Originality/value

Current visitor tracking technology (i.e. ticketed sales, sales data and survey) is limited as it may not provide an accurate measurement of foot traffic, identify engaged patrons who passed by but did not complete a purchase and be available due to commercial sensitivity and confidentiality. Thus, the current research is the first to examine customer engagement (i.e. unengaged walk-by vs engaged but bounced vs engaged sales) with food trucks within an activation area by using passive Wi-Fi visitor analytics.

研究目的

当前的论文旨在研究被动 Wi-Fi 访客分析是否是衡量消费者对位于澳大利亚城市大学户外活动区域内的流动餐车的参与度的有用且有效的方法。

研究方法

使用被动 Wi-Fi 访客分析来跟踪智能设备, 从 522,548 个独特的智能设备收集了超过 90 个工作日的数据。

研究发现

该可行性研究中收集的数据能够通过显示跳出率和参与率的差异来识别最受欢迎和最不受欢迎的流动餐车, 这表明被动 Wi-Fi 访客分析在这种情况下是可行和有用的。 此外, 我们的结果还表明, 流动餐车供应商和营销人员不应随意轮换, 而应保持静止从而增加顾客熟悉度。

研究原创性

当前的访客跟踪技术(即售票销售、销售数据和调查)是有限的, 因为它可能无法:(1)提供客流量的准确测量; (2) 识别路过但未完成购买的参与顾客; (3) 由于商业敏感性和保密性而可用。 因此, 目前的研究是第一个通过使用被动 Wi-Fi 访客分析来检查激活区域内流动餐车的客户参与度(即, 未参与路过, 相比于参与但跳出, 相比于参与售出额)。

Details

Journal of Hospitality and Tourism Technology, vol. 13 no. 2
Type: Research Article
ISSN: 1757-9880

Keywords

Article
Publication date: 16 March 2021

Amy J. Catalano, Bruce Torff and Kevin S. Anderson

The novel coronavirus, COVID-19, which emerged in 2019 and quickly spread to the United States, resulted in widespread closure of PreK-12 schools and universities and a rapid…

3222

Abstract

Purpose

The novel coronavirus, COVID-19, which emerged in 2019 and quickly spread to the United States, resulted in widespread closure of PreK-12 schools and universities and a rapid transition to online learning. There are concerns about how students in high-needs school districts will engage with online learning, given the limited access many disadvantaged students have to Internet and computers. Accordingly, the purpose of this study is to determine teacher perceptions of students' access and participation to online learning, as well as concerns about educational outcomes among different groups of learners.

Design/methodology/approach

The authors surveyed 300 K-12 teachers in NY state about the tools and accommodations they employed in their online teaching, whether their students were participating in the online learning and the reasons for their lack of participation.

Findings

Respondents reported that nearly 30% of all of their students were not regularly completing their assignments. Students in high-needs districts were significantly more likely to not complete their work. Teachers reported being very concerned about their students' educational outcomes, particularly students with disabilities (SWDs) and English language learners (ELLs). Respondents also provided suggestions for improving educational access to online learning in the future.

Originality/value

No published research has yet examined student compliance in online learning during an emergency and, in particular, during this unprecedented time of the COVID-19 pandemic and months-long stay-at-home orders.

Details

The International Journal of Information and Learning Technology, vol. 38 no. 2
Type: Research Article
ISSN: 2056-4880

Keywords

Book part
Publication date: 23 December 2013

Alice Bows-Larkin and Kevin Anderson

Despite the high profile of climate change rhetoric and the carbon intensive nature of flying, policies for controlling CO2 from aviation remain at odds with global commitments on…

Abstract

Purpose/approach

Despite the high profile of climate change rhetoric and the carbon intensive nature of flying, policies for controlling CO2 from aviation remain at odds with global commitments on climate change. Taking a carbon budgeting approach to compare future aviation scenarios with the scale of necessary emission reductions demonstrates the extent of this contradiction. The significant potential for ongoing aviation growth contrasts with the need to curb substantially global CO2 emissions across all sectors. For even a 50:50 chance of staying within the 2°C threshold, emission pathways imply around a 75% cut in absolute emissions by 2050 (from 1990 levels). Set against this, aviation’s CO2 emissions are expected to grow by between 170% and 480% over the same period, and they could feasibly be higher still.

Originality/findings

For the international community to be serious about its climate change commitments, moral and ethical concerns need to be considered alongside technical and economic issues. It is timely to question whether expansion of an industry with few technological options for decarbonisation is a reasonable way to gamble with our future.

Details

Sustainable Aviation Futures
Type: Book
ISBN: 978-1-78190-595-1

Keywords

Book part
Publication date: 23 December 2013

Lucy Budd, Steven Griggs and David Howarth

This chapter examines the torsions and blind spots that structure the contemporary debate on the politics and policy of aviation. It also generates different scenarios for the…

Abstract

Purpose

This chapter examines the torsions and blind spots that structure the contemporary debate on the politics and policy of aviation. It also generates different scenarios for the future of air travel, which can help to unblock the current impasse about the perceived costs and benefits of aviation and its attendant infrastructural needs.

Originality

This chapter characterises and evaluates the competing frames that organise the contested realities of air transport. By mapping out the current fault lines of aviation politics and policy, the chapter is also able to delineate four main scenarios regarding the future of aviation, which we name the ‘post-carbon’, ‘high-modernist’, ‘market regulation’ and ‘demand management’ projections respectively.

Methodology/approach

The chapter problematises and criticises the existing literature, policy reports and stakeholder briefings that inform the contemporary standoff in UK aviation policy. It uses the definition of sustainable development as a heuristic device to map and identify the fault lines structuring contemporary debates on aviation futures. It then builds upon this analysis to delimit four different scenarios for the future of flying.

Findings

The chapter analyses the contested realities of aviation politics. It re-affirms the political nature of such divisions, which in turn structure the rival understandings of aviation. The analysis suggests that the identified fault lines are constantly reiterated by competing appeals to ambiguous and contradictory evidence-bases or policy frames. Ultimately, the chapter claims that any significant reframing of aviation policy and politics rests on the outcome of political negotiations and persuasion. But it also depends on the broader views of citizens and stakeholders about the future challenges facing society, as well as the way in which governments and affected agents put in place and coordinate the multiple arenas in which a dialogue over the future of aviation can be held. Aviation futures cannot be reduced to the narrow confines of the technical merits or claims surrounding the feasibility of policy instruments.

Details

Sustainable Aviation Futures
Type: Book
ISBN: 978-1-78190-595-1

Keywords

Content available
Book part
Publication date: 20 December 2000

Abstract

Details

Sociology of Crime, Law and Deviance
Type: Book
ISBN: 978-1-84950-889-6

Abstract

Details

Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation
Type: Book
ISBN: 978-1-80382-345-4

Keywords

Book part
Publication date: 6 November 2015

Asafa Jalata and Harry F. Dahms

To examine whether indigenous critiques of globalization and critical theories of modernity are compatible, and how they can complement each other so as to engender more realistic…

Abstract

Purpose

To examine whether indigenous critiques of globalization and critical theories of modernity are compatible, and how they can complement each other so as to engender more realistic theories of modern society as inherently constructive and destructive, along with practical strategies to strengthen modernity as a culturally transformative project, as opposed to the formal modernization processes that rely on and reinforce modern societies as structures of social inequality.

Methodology/approach

Comparison and assessment of the foundations, orientations, and implications of indigenous critiques of globalization and the Frankfurt School’s critical theory of modern society, for furthering our understanding of challenges facing human civilization in the twenty-first century, and for opportunities to promote social justice.

Findings

Modern societies maintain order by compelling individuals to subscribe to propositions about their own and their society’s purportedly “superior” nature, especially when compared to indigenous cultures, to override observations about the de facto logic of modern societies that are in conflict with their purported logic.

Research implications

Social theorists need to make consistent efforts to critically reflect on how their own society, in terms of socio-historical circumstances as well as various types of implied biases, translates into research agendas and propositions that are highly problematic when applied to those who belong to or come from different socio-historical contexts.

Originality/value

An effort to engender a process of reciprocal engagement between one of the early traditions of critiquing modern societies and a more recent development originating in populations and parts of the world that historically have been the subject of both constructive and destructive modernization processes.

Details

Globalization, Critique and Social Theory: Diagnoses and Challenges
Type: Book
ISBN: 978-1-78560-247-4

Keywords

Content available
Book part
Publication date: 23 December 2013

Abstract

Details

Sustainable Aviation Futures
Type: Book
ISBN: 978-1-78190-595-1

Content available
Book part
Publication date: 26 November 2019

Abstract

Details

The Challenge of Progress
Type: Book
ISBN: 978-1-78714-572-6

Content available
Book part
Publication date: 6 November 2015

Abstract

Details

Globalization, Critique and Social Theory: Diagnoses and Challenges
Type: Book
ISBN: 978-1-78560-247-4

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