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Article
Publication date: 1 August 2001

Kevin McCullough Johnston

Seeks to inform the design of corporate communications for e‐business. A critique of market orientation suggests that in the new paradigm of dynamically configured…

Abstract

Seeks to inform the design of corporate communications for e‐business. A critique of market orientation suggests that in the new paradigm of dynamically configured network organisations, a multiplicity of partners requires that the orientation must be broadened to allow dialogue to permeate and coordinate the network. It discusses the increasing importance of corporate interaction as companies virtualise. Underlying enablers of effective corporate dialogue are examined by comparing sociological and psychological theories of human interaction and relationship formation with organisational interaction theories of corporate relationship formation. The paper continues by examining human‐computer interaction and concludes by synthesising the literature to create a prototype construct to inform Web site design.

Details

Internet Research, vol. 11 no. 3
Type: Research Article
ISSN: 1066-2243

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Book part
Publication date: 10 June 2014

Abstract

Details

Practical and Theoretical Implications of Successfully Doing Difference in Organizations
Type: Book
ISBN: 978-1-78350-678-1

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