This paper aims to examine the factors that measure different satisfaction levels between the Asian and Western travellers during their stay in hotels in Malaysia. The paper also seeks to analyse the importance of the tangible and intangible factors in the hotel industry.
The research questions are utilised to measure the differences between Asian and Western perception of hotel attributes. A questionnaire with five‐point Likert scale is applied to measure customer satisfaction. Data is analysed using SPSS software by employing factor analysis, multiple regression, and analysis of covariance (ANCOVA).
Results indicate that there are significant differences between Asian and Western evaluations of hotel quality, with clear indication that satisfaction levels Malaysian hotels were higher among Western travellers than the Asian travellers. Both Asian and Western travellers perceive hospitality as an influential factor in determining the overall satisfaction level.
The limitation of the study is that the sample is taken only from travellers who are leaving Malaysia by plane. Future research can be carried out on the travellers arriving at and depart from Malaysia using different mode of transportations.
For practitioners, it is worth noting that Asian travellers are exclusively concerned with the value for money services, while Western travellers regard security and safety, and food and beverage as important factors for them to stay in the hotels or revisit the country.
Malaysia is an emerging market for tourism industry and the information obtained from the travellers can be utilised to enhance a much more efficient marketing strategy in the hotel industry. This paper contains material relevant to education as well as to the tourism industry, and implementable solutions are sufficiently well suggested.
The advance of online technology and instructional delivery such as Web‐based learning (WBL) has heralded new changes in education. Students using the WBL environment in…
The advance of online technology and instructional delivery such as Web‐based learning (WBL) has heralded new changes in education. Students using the WBL environment in various courses at eight universities in Malaysia were surveyed. Results showed that five main factors influence the effectiveness of the online learning process: students' behavior, characteristics of lecturers, interactive application, technology or system, and the institutions. Results indicated that students' grades are highly correlated with student perception, self‐efficacy and interactivity. The WBL learners do not outperform traditional learners. There is also a need to improve the quality of WBL due to differences in adaptation styles of learners in the process.
The purpose of this paper is to develop an analytical framework that links the expenditures on human capital to the resulting long‐term benefits, and thus provide a model for reporting human capital on balance sheets. The framework identifies different kinds of accounting treatments for different kinds of human capital related expenses.
This paper sub‐divides expenditures related to human capital into four categories, based on the expenditure‐long‐term benefits relationships, using a Cartesian axes‐based approach.
The paper shows that a sub‐class of expenditures occur that are within the control of the organisation and provide economic benefits over several periods. As such, these expenditures can be capitalised. Furthermore, expenditures that do not provide long‐term benefits or result in lower productivity also exist. These need to be addressed by the management.
This model needs to be formally field‐tested.
The analytical framework may be used in practice by managers for analysing the benefits of the different types expenditures on human capital. It can also be used by researchers to analyse the benefits of the expenditures on different types of intellectual capital and financial accounting standard setters to standardise the appropriate accounting treatments for different types of human capital related expenditures.
This is the first study that breaks down the human capital related expenditures into comprehensive categories based on the expenditures‐benefits relationships such that positive and negative intangibles are identified, and examines the financial accounting and strategic managerial accounting implications of both kinds of intangibles.
With the development of computerization and networking capabilities, there is a significantly enhanced opportunity for sharing information and knowledge world‐wide. For an organization to survive in these turbulent times, there is a great need for its continuous renewal through the introduction of new, innovative products and processes that are based on new knowledge. As a result, the management and measurement of intellectual capital have attracted a lot of attention in recent years both in the media and from academia. This paper assesses different methodologies of intellectual capital measurements, both from a macro valuation standpoint and from the operating perspective. Valuation metrics are suggested and it demonstrates how it is applied to a cross‐section of firms. The paper also shows that there is no conceptual framework commonly accepted and there is a considerable lack of consistency both inter‐country and intra‐country. This paper has taken three firms from distinct industries and has applied human, relational or structural capital metrics depending on which is the most relevant.