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Article
Publication date: 17 September 2021

Kerstin Bremser, Lynda Crowley-Cyr, Villy Abraham, Maria J. Moreno-Martin and Mercedes Carreño

This paper uses a supplemented health belief model (HBM) to explain the risk perception of COVID-19 coronavirus infection by potential and actual domestic and international…

Abstract

Purpose

This paper uses a supplemented health belief model (HBM) to explain the risk perception of COVID-19 coronavirus infection by potential and actual domestic and international travelers (from primarily European countries) in the early pre-vaccine phase of the pandemic and its influence on their travel intentions, decisions, and actions. With a health crisis of this magnitude, it is vital to understand the effect of COVID-19-associated containment measures and safety industry strategies in abating public fear and apprehension associated with non-essential travel.

Design/methodology/approach

The authors used a sequential transformative design consisting of a (QUAN + Qual) survey to explore the HBM dimensions. The questions in the quantitative part of the survey were disseminated online examine perceptions of the severity and susceptibility of the disease, travel risks and willingness to travel. The questions in the qualitative face-to-face survey examined, how international/cross-border travelers (from Spain and Germany) perceive the benefits and barriers of personal protective behavior and the potential influence of cues to action.

Findings

Results suggest that despite potential fear arousal and confusion associated with this infectious disease, people were willing to travel during periodic on-and-off travel restrictions and perceive the benefits of such travel as outweighing barriers like wearing masks, social distancing and other containment measures.

Research limitations/implications

The conceptual model enabled the capture of real-time traveler's feelings about the benefits of traveling in the presence of the coronavirus and their perceptions of COVID-19 safety strategies used at destinations. This study adds to the lack of existing knowledge about potential psychological factors influencing travel decisions and behavior, including self-protective behavior. As borders reopen and we progress towards tourism and hospitality recovery, the results of this study can assist organizations, including health officials and governments, by reminding them of the likelihood of residual public fear when planning their COVID-19 safety strategies.

Originality/value

Given the scarcity of COVID-19 research on people's travel intentions and behavior following periods of social isolation due to lockdowns and border closures, this study captures sample public perceptions at two stages early in the pandemic. It is the first to apply all of the HBM dimensions with the addition of travel risk as a construct to investigate people's travel intentions and behaviors without vaccinations or treatments and to include cues to action in the investigation.

Details

Journal of Hospitality and Tourism Insights, vol. 5 no. 5
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 18 December 2020

Villy Abraham, Kerstin Bremser, Mercedes Carreno, Lynda Crowley-Cyr and Maria Moreno

This paper aims to report on the findings emerging from an international study focused on the COVID-19 pandemic impact on travel attitudes and behavioral intentions .

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Abstract

Purpose

This paper aims to report on the findings emerging from an international study focused on the COVID-19 pandemic impact on travel attitudes and behavioral intentions .

Design/methodology/approach

An online survey created with SurveyMonkey was distributed to a sample of 216 international travelers who were at least 18 years of age.

Findings

The findings suggest that attribution theory (locus of control) may account for international travel. Individuals attributing the spread of COVID-19 to their own countries (internal locus of control) are more likely to travel abroad. Statistically significant differences are observed between various generational cohorts concerning perceived travel risk, domestic and international travel.

Originality/value

The impact of a health crisis on domestic and international travels conceptualized in a single model is absent from the literature. The authors propose a model to account for the influence of pandemics on tourists’ attitudes and intentions to travel and whether attribution of blame influences travel destination choices (domestic or international).

摘要

研究目的

本研究旨在报告一项国际研究的发现——该研究主要关注2019冠状病毒(COVID-19)疫情对出行态度和行为意图的影响。

设计/研究方法/路径

通过向216名18岁以上的国际旅行者发放一份由Survey Monkey(“调查猴子”——美国知名网络调查公司)创建的在线调查问卷, 收集样本信息。

研究结果

研究结果表明, 归因理论(控制点)可用于解释与国际旅行相关的行为。将2019冠状病毒(COVID-19)的传播归因于本国(内部控制点)的个体选择出国旅行的概率更高。不同世代的人群在旅行风险感知以及对国内和国际旅行的态度方面, 存在统计学上的显著性差异。

独创性/价值

在现有文献中, 尚未观察到借助单一模型将新冠疫情所致健康危机对国内和国际旅行的影响概念化的研究。因此我们设计了一个模型, 用于阐释新冠疫情对游客出行态度和行为意向的影响, 并揭示归因差异是否影响(国内或国际)旅行目的地的选择。

Resumen

Propósito

En el presente trabajo se muestran los resultados de un estudio internacional centrado en el impacto de la pandemia de COVID 19 sobre las actitudes e intenciones de viaje.

Diseño/Metodología/Enfoque

Se diseñó una encuesta online mediante la aplicación SurveyMonkey que fue distribuida a una muestra de 216 viajeros internacionales mayores de 18 años.

Resultados

Los resultados sugieren que la teoría de la atribución (locus de control) puede ser aplicada para explicar los viajes internacionales. Las personas que atribuyen la propagación de COVID 19 as sus propios países (locus de control interno) tienen más probabilidades de viajar al extranjero. Se observan diferencias estadísticamente significativas entre las distintas cohortes generacionales en relación con la percepción de riesgo en los viajes, tanto nacionales como internacionales.

Originalidad/Valor

La conceptualización en un único modelo del impacto de una crisis sanitaria sobre los viajes tanto internacionales como nacionales está ausente de la literatura. Se propone un modelo que pretende explicar la influencia de las pandemias en las actitudes e intenciones de los turistas para viajar y si la atribución de culpas influye en la elección de destino, ya sea nacional o internacional.

Article
Publication date: 7 June 2022

Kerstin Bremser and Villy Abraham

Risk perception and ethnocentrism are recognized as significant psychological factors influencing tourism behaviors. However, the impact of tourist ethnocentrism (TE) on tourism…

Abstract

Purpose

Risk perception and ethnocentrism are recognized as significant psychological factors influencing tourism behaviors. However, the impact of tourist ethnocentrism (TE) on tourism and hospitality-related behaviors has mainly been overlooked in previous research. Hence, the objective of the present study is to propose a comprehensive TE model by exploring the influence of TE and risk perception on the domestic hospitality and tourism industry in Israel.

Design/methodology/approach

A convenience sample of 204 Israeli respondents 18 years of age or older took part in the study. Structural equation modeling (SEM) was employed to assess hypothesized relationships in the proposed model.

Findings

The data confirmed five out of the eight hypotheses tested. The study findings suggest that TE is unrelated to willingness to pay (WTP) a price premium for local travel or dine in local restaurants. Similarly, the authors found no association between risk perception and willingness to dine in local restaurants.

Originality/value

The current investigation contributes to the literature by proposing a model conceptualizing the influence of both TE and risk perception on hospitality (i.e. dine in a local restaurant) and tourism (i.e. domestic travel). The present research findings contribute to the tourism ethnocentrism literature and shed new light on social identity theory (SIT) by pointing to the importance of considering value for money in future conceptualizations and suggest monetary considerations may overshadow other in-group considerations as conceptualized in SIT.

Details

EuroMed Journal of Business, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1450-2194

Keywords

Article
Publication date: 5 September 2016

María del Mar Alonso-Almeida, Josep Llach, Jose Daniel Barquero and Kerstin Bremser

As part of the recent global financial crisis, Europe has experienced a double crisis (financial crisis and Euro crisis) leading to a double dip recession, meaning that the…

Abstract

Purpose

As part of the recent global financial crisis, Europe has experienced a double crisis (financial crisis and Euro crisis) leading to a double dip recession, meaning that the effects of the crisis have been longer and more severe. Tourism, specifically the hospitality industry, is important for the economy of Southern European countries, where the crisis has been the worst. Spain especially depends on tourism as important source of GDP. Therefore, the purpose of this paper is to identify the contributing factors to better manage the crisis impacts and anticipate future impacts.

Design/methodology/approach

The authors examine the performance of a sample of 7,293 Spanish hospitality companies based on data from 2008 to 2011. With the aim of testing the hypotheses, a multivariate regression analysis was performed.

Findings

Results show the importance of a direct effect over both internal (workforce as well as hotel characteristics) and external factors (destination-related GDP spending) for growth, with varying influence across factors. Nevertheless, the most influenced are the moderated effects among the workforce and external variables.

Research limitations/implications

This study contributes to the literature by providing a firm-level analysis (rather than an industry-level analysis) and offers an almost complete picture of a specific geographical area. Future research should address the performance of other tourism industries in times of crisis, such as restaurants and travel agencies, and the relationships between performances in different tourism industries. Regarding the limitations of the paper, the main limitation is associated with the use of panel data from an official database. These include problems in the design, data collection and data management of panel surveys.

Practical implications

These findings help the hospitality industry to understand the relevant drivers and coping strategies associated with the hospitality industry during a financial crisis.

Originality/value

This study is focused on the firm-level analysis instead of an industry-level analysis and can thus give advice to the strategic behaviour of companies.

Details

EuroMed Journal of Business, vol. 11 no. 3
Type: Research Article
ISSN: 1450-2194

Keywords

Article
Publication date: 12 October 2015

María del Mar Alonso-Almeida, Kerstin Bremser and Josep Llach

This study aims to examine the development of dynamic capabilities and their effect on the competitive advantage of restaurants in 2009, one year after the beginning of the global…

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Abstract

Purpose

This study aims to examine the development of dynamic capabilities and their effect on the competitive advantage of restaurants in 2009, one year after the beginning of the global financial crisis.

Design/methodology/approach

The restaurants were personally surveyed to discern the importance of proactive and reactive strategies for the organization. The resulting two organizational effects – cost cutting and the development of dynamic capabilities – were tested for their influence on competitive advantage.

Findings

The findings show that both proactive and reactive strategies reduce costs; however, only proactive strategies develop dynamic capabilities that improve competitive advantage.

Research limitations/implications

The conclusions are drawn from a small sample of restaurants in Madrid, the capital of Spain. Given that Madrid enjoys a higher standard of living and greater business expenditures than other cities, the results may not be generalizable to the rest of the country or to other southern European capitals.

Practical implications

Managers must use proactive strategies for companies to survive during times of crisis. A focus on proactive strategies will improve a company’s competitive position.

Social implications

Policy makers should support the development of proactive strategies and provide an adequate infrastructure of counseling and network creation.

Originality/value

To the best of our knowledge, no previous research specifically analyzes both the type of strategy deployed and its subsequent effect on dynamic capabilities and the consequences of the strategy on competitive advantage during a financial crisis.

Details

International Journal of Contemporary Hospitality Management, vol. 27 no. 7
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 5 May 2015

María del Mar Alonso-Almeida and Kerstin Bremser

– The purpose of this paper is to explore management decisions during the ongoing financial crisis from a gender perspective.

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Abstract

Purpose

The purpose of this paper is to explore management decisions during the ongoing financial crisis from a gender perspective.

Design/methodology/approach

An empirical analysis was conducted using a sample of 132 personal surveys involving managers of independent small travel agencies. Findings were extracted using a logistic regression analysis.

Findings

This paper finds some significant gender differences in strategic management decisions in crisis times and in strategic choices. Nevertheless, no differences were found in organizational performance.

Research limitations/implications

The research covers travel agencies in Madrid, Spain. Thus, findings might be restricted to this specific sector or geographic area.

Practical implications

The findings provide useful empirical evidence for leadership development and strategic management that will enhance leadership effectiveness from a gender viewpoint and facilitate advances in women business management theory.

Originality/value

This paper compares strategic managerial decisions in crisis times from a gender viewpoint and analyzes their impact on performance. According to our knowledge no study has currently been found that analyzes decision making in companies led by women and contrasts their actions to those taken by men faced with an identical situation.

Details

EuroMed Journal of Business, vol. 10 no. 1
Type: Research Article
ISSN: 1450-2194

Keywords

Book part
Publication date: 29 November 2019

Véronique Goehlich, Briony Gilbertson and Kerstin Bremser

Gender diversity in higher management levels of companies is becoming an increasingly relevant topic – organizations in general are realizing the necessity of having a higher…

Abstract

Gender diversity in higher management levels of companies is becoming an increasingly relevant topic – organizations in general are realizing the necessity of having a higher proportion of women in higher level management positions. This can only be achieved through actively promoting women in business. Various HR instruments are available to support a gender diversity strategy, one of which is mentoring. This chapter ascertains in what way mentoring is a sustainable instrument for the promotion of women in business specifically in Germany, by analyzing mentoring programs in various German companies from the points of view of both mentees and mentors. With the help of an online survey among female mentors and mentees and the theory given in the literature, the organizational aspects as well as the implementation of such programs are assessed with the aim of recognizing potential areas of improvement for companies in Germany in future. Based on this analysis, it can be concluded that mentoring for women is organized quite successfully in Germany, but that nevertheless certain areas of consideration exist in view of the general organization and the communication and marketing of the program.

Details

The Cross-Disciplinary Perspectives of Management: Challenges and Opportunities
Type: Book
ISBN: 978-1-83867-249-2

Keywords

Content available
Book part
Publication date: 29 November 2019

Abstract

Details

The Cross-Disciplinary Perspectives of Management: Challenges and Opportunities
Type: Book
ISBN: 978-1-83867-249-2

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