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Discusses the role that predictive fiction serves as a resource in long‐range consumer marketing planning. Evaluates a case illustration comparing the scenarios depicted in two major works of predictive fiction in the categories of consumer behaviour, consumer goods, environment, law, family, leisure, sex roles, technology and psychological factors. Offers guidelines for selecting and analysing the content of relevant literary works, and how to incorporate the results into consumer marketing planning process.

Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Term. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.

Ports have played an important role in the history of Indian trade as they had always been the poles of international trade and commerce since colonial times. They had also acted as a catalyst for the economic development of the nations from historic times till now. Despite the tremendous growth of various other major modes of transport systems such as railways, roadways in case of land routes for internal trade and airways for external trade, ports still continue to coexist with them mainly in sea-borne exchange of goods both in internal as well as in external trade of India. This chapter studies the impact of globalization on economic development of India through the maritime trade growth at Major ports, being the sustainable transport mode, during the period (1980–2020). Using econometric and statistical tools it observes that Major ports have played a significant role in growth of sustainable transport and trade development within India, since the colonial times till date. Not only that, positive impact of globalization, (in terms of growth of trade globalization index) also have resulted both in increased volume of total and overseas trade performance in overall growth of international trade at Major ports of India, thus, reflecting higher economic development.

The first Wisconsin Ph.D.s who came to MSU with an institutional bent were agricultural economists and included Henry Larzalere (Ph.D. 1938) whose major professor was Asher Hobson. Larzalere recalls the influence of Commons who retired in 1933. Upon graduation, Larzalere worked a short time for Wisconsin Governor Phillip Fox LaFollette who won passage of the nation’s first unemployment compensation act. Commons had earlier helped LaFollette’s father, Robert, to a number of institutional innovations.⁴ Larzalere continued the Commons’ tradition of contributing to the development of new institutions rather than being content to provide an efficiency apologia for existing private governance structures. He helped Michigan farmers form cooperatives. He taught land economics prior to Barlowe’s arrival in 1948, but primarily taught agricultural marketing. One of his Master’s degree students was Glenn Johnson (see below). Larzalere retired in 1977.

Estimating the production function is one of the most interest topics in economics, managements, and operations research. Often the number of decision-making units (DMUs) is not sufficiently large in comparison with the numbers of inputs and outputs. In this case, the available methodologies suffer to distinguish between DMUs and to provide a fair estimation of the production function. In the literature, studies usually suggest that researchers should either decrease the number of input-output variables or increase the number of DMUs. We demonstrate the reasons for such suggestions and provide a geometric visualization to address this issue. A simple but powerful model is introduced which is able to estimate a production function when the number of DMUs are small. A real-life numerical example of 32 DMUs with 45 variables is also used to demonstrate the advantages of the introduced model. From such an approach, researchers can benchmark organizations even if the number of DMUs is less than the number of input-output variables.

This purpose of this study is to develop actionable marketing insights regarding why consumers might elect to purchase vintage products. A concept called consumer pastness is introduced, developed and defined to achieve this end. Consumer pastness demonstrably affected consumers’ perceptions of vintage products’ scarcity and consumers’ propensity to purchase vintage items. When applied inside marketing contexts, consumer pastness may also explain how and why consumers distinguish vintage products that are “of the past” from new and second-hand products. The data suggest that when consumers perceive products are characterized by higher consumer pastness the products will be perceived as scarcer, more desirable and more valuable than new or second-hand versions of the same item.

A scale was developed to capture three dimensions that comprise consumer pastness and then a pilot study and two experiments were conducted to test the research propositions.

Study propositions were confirmed. Consumers perceive vintage products as scarcer and more desirable than other types of products.

A novel and useful concept is introduced to the marketing literature inside this study. To the best of the authors’ knowledge, this study is the first to investigate and develop theoretical insights regarding how and why consumers perceive vintage products differently from new and second-hand products. The investigations reported below are also the first to develop practical insights regarding how management might respond to these insights about the role consumer pastness plays.

This paper investigates the impact of the development of capital markets on economic growth in Africa and reports a significant increase in real GDP per capita after stock exchanges are established. This paper also reveals that there are significant improvements in the level of private investments in the post stock market launch era. The results also indicate that stock markets play a complementary role to the banking sector by contributing to the availability of private credit. Although African capital markets are relatively less advanced when compared to capital markets on other continents (particularly in terms of technology, structure, and liquidity), we find that their establishment has been crucial in helping African countries catch up with the rest of the world.

It is said that travel broadens the mind, deepens the understanding and refreshes the spirit. Judging by the amount of long distance travel undertaken nowadays by more people than ever before, it may also be said to widen the beam! However, this brief article is mainly concerned with the scope and benefits of the Library Association's programme of internships.

IT is said that travel broadens the mind, deepens the understanding and refreshes the spirit. Judging by the amount of long distance travel undertaken nowadays by more people than ever before, it may also be said to widen the beam! However, this brief article is mainly concerned with the scope and benefits of the Library Association's programme of internships.