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Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

The purpose of this paper is to consider the role of culture in international business studies, viewed from the perspective of textbooks in the field.

This paper analyses the separate chapters on the role of culture in 19 survey texts in international business at three levels: factual assertions; social and historical interpretations; and application of general theories.

Although all textbooks in international business emphasize the importance of culture, the survey reveals serious weaknesses at all three levels, including straightforward errors of fact, more subtle errors of interpretation, and serious problems with definitions and application of theories of cultural difference. The weaknesses are strikingly consistent, and the paper examines a range of possible common causes. Imbricated in the professional structures of the field, the authors appear to be under pressure from publishers, they share a US‐centred bias, and they appear professionally isolated.

Parallel to theories of nationalism and some postcolonial theorists, it can be argued that the implicit purpose of the texts is not to engage sympathetically with actual cultural differences, but rather to mould the next generation of American managers into a common pattern, by identifying an exotic cultural Other against which students will form their new identity. One of the consequences is that it does not matter greatly to the authors whether other cultures are presented accurately, or not. In practical terms, however, cultural differences are important and are recognized as such in international business studies, and so there is reason to hope that the texts will be improved.

To re‐examine empirically internalisation and transaction cost theories of firm FDI.

Empirical analysis based on cross sectional multivariate regressions and the Fama‐French three factor event study procedure. In addition to the key explanatory variables the paper introduces and models several important control variables.

The paper finds evidence consistent with the internalisation and transaction cost hypotheses. Firms classified with internalisation advantages earn event period abnormal returns of 6.84 percent above firms that are classified without such advantages. In support of transaction cost theory the paper finds that FDIs generate an average abnormal event period return of −2.36 percent. Further, in line with transaction cost theory firms classified with intangible asset advantages also tend to engage in the more complex forms of foreign and industrial diversification.

The paper does not determined if the effect linked to the possession of intangible asset advantages is temporary or permanent. FDI is costly, but firms that enjoy high market valuations tend to do well in M&A or FDI activity.

The study provides new and strengthened support for internalisation theory. The study provides new evidence in support of transactions cost theory.

The purpose of this paper is to evaluate an approach to automating goals for supporting home care, with a view to understanding user experience when defining such goals and hence identifying improvements that could be made to the approach.

The study was designed to answer the key research question of whether users can understand, formulate and relate to automated goals for home care. In order to do this, a fictional text-based scenario was used about a couple with care needs. This helped to explore the feasibility, acceptability and usability of goals to manage care at home. Face-to-face qualitative interviews were undertaken with ten participants with a background in social care: four social care professionals; one health care professional; one formal carer; one informal carer; and three end users.

Overall, participants were positive about being able to control the MATCH (Mobilising Advanced Technologies for Care at Home) system through the use of goals. The results from the participant interviews will be used to help guide potential improvements to the home care system. The main issue that emerged from the study is that it would be valuable to think in terms of outcomes as a higher level than goals. A second consideration is that it would be desirable to adopt terminology that can be understood by all stakeholders.

The study has demonstrated that automated goals for home care have a useful role to play and can be successfully used by end users and carers. Although the range of participants in the study was limited, it has allowed confidence to be built in the approach and has identified useful pointers for future development.

With the evaluation and validation of the goal-based approach, it has encouraged the developers to make automated goals more widely available in future deployment of the home care system.

The use of automated goals to support home care has been shown to be acceptable to end users and carers. This will allow future home care systems to offer more personal and better customised services to those receiving telecare.

The study provides a unique evaluation of the use of automated goals to support home care. Previous use of goals in the literature has been for highly technical applications, so their application to home care is novel and speculative. The study has demonstrated that the approach is viable, useful, and usable by end users and carers.