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The purpose of this paper is to introduce a novel personal scientific document retrieval system. The most common approach taken for the storage of personal documents is to construct a hierarchical folder structure. Most users prefer searching for documents by manually traversing their organizational hierarchy until reaching the location where the target item is stored, then locating the specific documents within its directory or folder. However, this is very time-consuming, especially when the number of personal scientific documents is very large. Unfortunately, related personal information management (PIM) systems, which provide solutions for managing various types of personal information, have thus far made little progress at managing personal scientific documents.

In this paper, we introduce the design of a personal scientific document retrieval system, namely, LocalContent. It is composed of database indexing and retrieval stages. During indexing, term feature extraction from scientific documents is performed by the natural language processing technique. The extracted terms are stored in the inverted index for later retrieval. For retrieval, a graphical user interface is provided by LocalContent, which allows users to search their personal scientific documents.

The evaluation results based on 20 different personal archives taken from 20 graduate students show that LocalContent is simple to use and can facilitate the search for relevant scientific documents. Moreover, these users were willing to have a system which provides specialized search functions like LocalContent to explore their personal scientific documents in the future.

LocalContent is a novel scientific document retrieval system and provides several particular functions of LocalContent including displaying the content summary of the query term frequency in each specific section of the retrieved documents, querying by local section specification and providing a number of recommended keywords related to the query terms.

The purpose of this paper is to describe the founding and history of the Marketing Theory Seminar, often called Wroe Alderson's Seminar.

The paper offers personal reflections and historical narrative.

The Marketing Theory Seminar was considered by Wroe Alderson to be the crowning achievement of his career. This paper was presented at the time of Alderson's death in 1965 to memorialize his work on the Seminar. It documents the key participants and themes of the Seminars from their inception in 1951 through 1962.

This paper was presented at the Theory Seminar in 1965 by one of its founding organizers, Edmund McGarry, and has never been published. Copyright is held by the estate of the author. While we have been unable to contact any such persons, we have published the article with a view to bringing this important document to a wider audience. We welcome any communication from the holders of McGarry's estate.

Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Term. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.

The purpose of the paper is to describe and evaluate the changes in the content of the marketing theory course at Wharton 50 years ago, taught by Reavis Cox, as a result of the insertion of Wroe Alderson's book Marketing Behaviour and Executive Action.

The paper presents a personal experience of taking the course before the insertion of Alderson's book and a review of the revised course outline.

The course content moved away from a broader philosophically based marketing systems course linked to ideas from other disciplines, to one focused on marketing management.

The period in question is an important turning point in the way marketing theory was taught and developed that influenced future development of the discipline in ways that narrowed its focus and limited its contribution.

This chapter reviews the existing empirical evidence on how social insurance affects health. Social insurance encompasses programs primarily designed to insure against health risks, such as health insurance, sick leave insurance, accident insurance, long-term care insurance, and disability insurance as well as other programs, such as unemployment insurance, pension insurance, and country-specific social insurance programs. These insurance systems exist in almost all developed countries around the world. This chapter discusses the state-of-the art evidence on each of these social insurance systems, briefly reviews the empirical methods for identifying causal effects, and examines possible limitations to these methods. The findings reveal robust and rich evidence on first-stage behavioral responses (“moral hazard”) to changes in insurance coverage. Surprisingly, evidence on how changes in coverage impact beneficiaries’ health is scant and inconclusive. This lack of identified causal health effects is directly related to limitations on how human health is typically measured, limitations on the empirical approaches, and a paucity of administrative panel data spanning long-time horizons. Future research must be conducted to fill these gaps. Of particular importance is evidence on how these social insurance systems interact and affect human health over the life cycle.

The purpose of this paper is to explore the genesis of the first Macro‐Marketing Seminar and to review the institutionalization of macromarketing which resulted from it.

The paper briefly reviews the history of macromarketing, the changes in society and marketing thought, and the seminal research which led to the first Macro‐Marketing Seminar.

Early macromarketing research was supplanted by a managerial marketing focus in mid‐twentieth century while at the same time society was awakening to the interconnections between human behavior and a broad range of societal problems. The early marketing theory seminars provided a template for the first Macro‐Marketing Seminar.

The paper explains the resurgence of macromarketing which from that first pivotal Macro‐Marketing Seminar has blossomed into a multifaceted and institutionalized area of study.

The following classified, annotated list of titles is intended to provide reference librarians with a current checklist of new reference books, and is designed to supplement the RSR review column, “Recent Reference Books,” by Frances Neel Cheney. “Reference Books in Print” includes all additional books received prior to the inclusion deadline established for this issue. Appearance in this column does not preclude a later review in RSR. Publishers are urged to send a copy of all new reference books directly to RSR as soon as published, for immediate listing in “Reference Books in Print.” Reference books with imprints older than two years will not be included (with the exception of current reprints or older books newly acquired for distribution by another publisher). The column shall also occasionally include library science or other library related publications of other than a reference character.

This paper examines a user categorisation of documents related to a particular literary work. Fifty study participants completed an unconstrained sorting task of documents related to Charles Dickens’ A Christmas carol. After they had finished the sorting task, participants wrote descriptions of the attributes they used to create each group. Content analysis of these descriptions revealed categories of attributes used for grouping. Participants used physical format, audience, content description, pictorial elements, usage, and language most frequently for grouping. Many of the attributes participants used for grouping already exist in bibliographic records and may be used to cluster records related to works automatically in online catalogue displays. The attributes used by people in classifying or grouping documents related to a work may be used to guide the design of summary online catalogue work displays.