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1 – 10 of 609
Article
Publication date: 27 May 2014

Ching-Jui Keng, Van-Dat Tran, Tze-Hsien Liao, Chao-Ju Yao and Maxwell K. Hsu

The purpose of this paper is to explore the impact of the sequential combination of consumer experiences on product knowledge and brand attitude. Additionally, the…

2588

Abstract

Purpose

The purpose of this paper is to explore the impact of the sequential combination of consumer experiences on product knowledge and brand attitude. Additionally, the moderating role of desire for unique consumer products (DUCP) was also discussed.

Design/methodology/approach

Four types of sequential combinations of consumer experiences were designed: exposure to escapist virtual experience preceding direct experience (VEescapist→DE), exposure to education virtual experience preceding direct experience (VEeducation→DE), exposure to escapist virtual experience preceding indirect experience (VEescapist→IDE), and exposure to education virtual experience preceding indirect experience (VEeducation→IDE). A total of 302 undergraduate college students in Taiwan participated in this study.

Findings

The results revealed that DUCP moderated the sequential combination of consumer experiences on product knowledge. For the high level of DUCP, there are significant differences among the effects of the sequential combination of consumer experiences on product knowledge. Specifically, it was found that VEescapist→IDE produces the highest product knowledge while VEeducation→DE produces the lowest product knowledge. Regarding the low level of DUCP, there are not significant differences among the effects of sequential combination of consumer experiences on product knowledge.

Originality/value

This study extended the studies of Daugherty et al. (2008), Pine and Gilmore (1999), and Keng et al. (2012) to further explore the effects of the sequential combination of experiences.

Details

Internet Research, vol. 24 no. 3
Type: Research Article
ISSN: 1066-2243

Keywords

Open Access
Article
Publication date: 15 July 2022

Brigitte Nitsch and Charlotte Vogels

This paper display how “objectifying” forms of tourism can be converted into a more gender-equal regenerative tourism.

Abstract

Purpose

This paper display how “objectifying” forms of tourism can be converted into a more gender-equal regenerative tourism.

Design/methodology/approach

The methodology generates shared understandings about the opportunities and challenges of implementing regenerative tourism by stimulating gender equality. The research design is based on qualitative research methods. Using a transformative tourism development process of the Karenni village Huay Pu Keng in Thailand, which is the first and only village that made this transition, the results of a process to stimulate the empowerment of women have been described.

Findings

The desk research and conversations reported in the findings of this paper provide important insights in the social impacts in relation to gender equality and women empowerment. The community has become a role model for transformative tourism in relation to gender equality. Findings included that women are more involved in tourism activities, which has created a positive shift towards a gender balance. However, there is still a difference in education and participation between men and women. The study further reveals how tourism contributes to enliven the indigenous traditions and cultures and be a model for future developments in creating life-long meaningful experiences.

Originality/value

Insights of the first and only Karenni village that made a transition to community-based tourism demonstrate how the community has been empowered. It improved the gender balance to make strategic decisions towards transforming their futures. Exploring this process is therefore valuable, as it contains knowledge that can be advantageous for other communities and research.

Details

Journal of Tourism Futures, vol. 8 no. 3
Type: Research Article
ISSN: 2055-5911

Keywords

Article
Publication date: 1 July 2009

Tamara Korenman and Agnieszka Kozielska

This lesson utilizes Good Fortune: My Journey to Gold Mountain, a well-written autobiography that tells of one family’s story of immigration to the US through Angel Island…

Abstract

This lesson utilizes Good Fortune: My Journey to Gold Mountain, a well-written autobiography that tells of one family’s story of immigration to the US through Angel Island in the 1930s. This lesson can be used in a secondary school classroom to discuss controversial issues related to immigration quotas and discrimination. The book demonstrates the great desire of immigrants to survive and provokes thoughts and feelings that move adolescents to reflection in speaking and writing.

Details

Social Studies Research and Practice, vol. 4 no. 2
Type: Research Article
ISSN: 1933-5415

Article
Publication date: 23 November 2020

Nisreen Ameen, Ali Tarhini, Mahmood Shah and Nnamdi O. Madichie

The transition from multichannel to omnichannel retailing requires a better conceptualisation, especially for customer experience in smart shopping malls. Therefore, this…

2351

Abstract

Purpose

The transition from multichannel to omnichannel retailing requires a better conceptualisation, especially for customer experience in smart shopping malls. Therefore, this study aims to propose a theoretical model that captures customers’ omnichannel experiences in smart shopping malls in terms of personal interaction, physical environment and virtual environment encounters. It examines the mediating role of flow experience on the relationship between the three types of encounters and customers’ intention to revisit smart shopping malls.

Design/methodology/approach

The study draws on four key theories: the service encounter model, trust-commitment theory, flow theory and experiential value theory. A total of 553 completed questionnaires were collected from customers (millennials) in the United Kingdom (UK). The data was analysed using partial least squares-structural equation modelling.

Findings

The findings show that physical environment encounters and personal interaction encounters play a significant role in customers’ omnichannel experiences in smart malls. Also, of significance are the following aspects of virtual environment encounters: interface design, personalisation, trust, privacy, consumer–peer interaction and relationship commitment. The findings highlight the significant mediating role of flow on the relationships between these three types of encounters and intention, and the effect of flow on omnichannel service usage in smart shopping malls.

Originality/value

The research contributes to the existing literature by proposing a conceptual model: the smart shopping mall omnichannel customer experience (SSMCE) model. The findings offer practical guidance to shopping malls and retailers who wish to enhance the customer omnichannel experience.

Article
Publication date: 1 February 1989

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000001513. When citing the…

165

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000001513. When citing the article, please cite: Yeong Wee Yong, Kau Ah Keng, Tan Leng Leng, (1989) “A Delphi Forecast for the Singapore Tourism Industry: Future Scenario and Marketing Implications”, International Marketing Review, Vol. 6 Iss: 3.

Details

Asia Pacific International Journal of Marketing, vol. 1 no. 2
Type: Research Article
ISSN: 0954-7517

Article
Publication date: 1 November 1989

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000001513. When citing the…

1813

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000001513. When citing the article, please cite: Yeong Wee Yong, Kau Ah Keng, Tan Leng Leng, (1989) “A Delphi Forecast for the Singapore Tourism Industry: Future Scenario and Marketing Implications”, International Marketing Review, Vol. 6 Iss: 3.

Details

European Journal of Marketing, vol. 23 no. 11
Type: Research Article
ISSN: 0309-0566

Article
Publication date: 1 June 2004

Ian Phau and Riana Puspita Sari

This paper investigates the various factors affecting consumer complaint behaviour in Indonesia. The main objective is to determine the various demographic variables and…

3393

Abstract

This paper investigates the various factors affecting consumer complaint behaviour in Indonesia. The main objective is to determine the various demographic variables and to profile complainers and non‐complainers with regard to psychographic variables, attitudes towards businesses in general, product attributes and attribution of blame. It provides a comprehensive comparison with the other studies in the literature which were mainly conducted in Northern America and Europe. The research suggests that complainers in Indonesia had a higher level of income and education. Complainers tended to exhibit greater self‐confidence and individualistic characters. They were more willing to take risk and had a positive attitude toward complaining. Consumers were more likely to complain when the unsatisfactory product was expensive, and used frequently and over a long time. In addition, complainers were more inclined to make a complaint when they blamed sellers and manufacturers for their bad purchase experiences. It was also noted that both complainers and non‐complainers possessed poor attitudes towards businesses in general. Managerial implications are discussed.

Details

Marketing Intelligence & Planning, vol. 22 no. 4
Type: Research Article
ISSN: 0263-4503

Keywords

Abstract

Details

Supporting and Sustaining Well-Being in the Workplace: Insights from a Developing Economy
Type: Book
ISBN: 978-1-83982-692-4

Article
Publication date: 6 June 2016

Keng-Chieh Yang

In the past few decades, there has been a lot of literature about trust research for business and management. However, few authors have applied co-citation analysis.

1037

Abstract

Purpose

In the past few decades, there has been a lot of literature about trust research for business and management. However, few authors have applied co-citation analysis.

Design/methodology/approach

Trust is one of the most discussed issues in management, as it has proved to have an essential role in business operations. In this study, all citation documents are included in Thomson Reuters ISI Web of Knowledge database from 1992 to 2010.

Findings

By using statistics analysis including factor analysis, cluster analysis and multidimensional scaling, researchers identified four domains, including organizational behaviour, strategic alliance, marketing and social capital. Directions for future research are discussed.

Originality/value

This study is the first to apply co-citation techniques in the fields of trust. Therefore, the major contribution of this study is to provide an intellectual structure and trends within the field of trust from an objective and quantitative perspective.

Details

The Electronic Library, vol. 34 no. 3
Type: Research Article
ISSN: 0264-0473

Keywords

Article
Publication date: 1 July 2000

John Fernie

Electronic‐retailing is the buzzword of 2000. Every other press release I receive relates to electronic commerce or Internet shopping. Therefore, it seems appropriate to…

2980

Abstract

Electronic‐retailing is the buzzword of 2000. Every other press release I receive relates to electronic commerce or Internet shopping. Therefore, it seems appropriate to focus this summer issue of Retail Insights on the subject. The first article by Rowley discusses the phenomenon of shopping bots, the intelligent agents designed to support comparison shopping across a number of Internet sites. She reviews the functions and evaluates the coverage of different shopping bots. In the second article, Wee and Ramachandra assess the level of cyberbuying activities in China, Hong Kong and Singapore by concentrating on the who, why and what of online retailing.

Details

International Journal of Retail & Distribution Management, vol. 28 no. 7
Type: Research Article
ISSN: 0959-0552

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