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Article
Publication date: 13 October 2022

Nick E. Johnston, Tun-Min (Catherine) Jai, Kelly Virginia Phelan and Natalia Velikova

This study aims to explore antecedents of supporting local food branded by a sustainable state-operated agricultural marketing program (SOAMP). Cultural values and…

Abstract

Purpose

This study aims to explore antecedents of supporting local food branded by a sustainable state-operated agricultural marketing program (SOAMP). Cultural values and pro-environmental attitudes were examined as well as their effect on purchase and word-of-mouth intent.

Design/methodology/approach

The values, attitudes and behavior model served as the framework for testing the measurement and structural models and mediation effects. A total of 259 individuals participated in the online survey.

Findings

Structural model was a good fit to the data. The values of collectivism and long-term orientation were the strongest predictors of intent to purchase and spread word of mouth about SOAMP branded products. Green consumption attitudes mediate the relationship from collectivism value to intent to support products branded by a sustainability marketing program.

Originality/value

This study is original in that it challenges the notion that local food consumption is primarily driven by pro-green attitudes. To the best of the authors’ knowledge, it is also the first of its kind to approach local food and pro-green consumption from a cultural perspective by using Hofstede’s cultural values scale to explore how individuals’ values affect their support of products branded by a sustainability marketing program.

Details

Social Responsibility Journal, vol. 19 no. 7
Type: Research Article
ISSN: 1747-1117

Keywords

Article
Publication date: 5 July 2018

Lintje Sie, Kelly Virginia Phelan and Shane Pegg

The purpose of this study is to assess the relationships between older travelers’ self-determined motivations, memorable travel experiences and overall satisfaction with…

1231

Abstract

Purpose

The purpose of this study is to assess the relationships between older travelers’ self-determined motivations, memorable travel experiences and overall satisfaction with educational holidays. This study also examined the mediating effects of memorable travel experiences on the relationships between motivations and overall satisfaction.

Design/methodology/approach

An integrative model using a pre-post travel approach was used as the framework for this study. A total of 361 valid pre- and post-travel surveys were gathered from Australians 50 years or older who participated in educational tour packages.

Findings

Results found “personal development” and “learning” dimensions of intrinsic self-determined motivations were the main decision making factors for older adults to engage in educational tourism. “Learning” was the main driver to influence memorable experiences and overall satisfaction. Findings also revealed “local culture” and “excitement” dimensions of memorable experiences were found to influence their overall satisfaction with the trip. These two dimensions were found to be significant factors that partially mediated the relationship between intrinsic motivation (“learning”) and overall satisfaction.

Originality/value

This study contributed to developing a theoretical framework that assessed antecedents and outcomes of older adults’ motivations and travel-related behaviors.

研究目的

本论文旨在研究老年游客的自我决定、印象深刻的旅游体验、和整体满意度之间的关系, 以教育假期为研究背景。本论文还研究了印象深刻的旅游体验对于动机和满意度之间的中间调解作用。

研究设计/方法/途径

本论文采用旅游前-旅游后的一体化模型作为理论框架, 使用来自澳大利亚年龄为50岁以上的教育旅游团游客为样本, 收取了361份有效旅游前-旅游后问卷。

研究结果

个人发展和各种自我决定动机的学习因素成为主要决定老年人游客参与教育旅游团的原因。学习成为主导印象深刻的体验和整体满意度的原因。印象深刻的体验中的当地文化和兴奋度等因素成为主导其对整个旅游过程满意度的原因。这两个因素(当地文化和兴奋度)也部分地中间调解内部动力(学习)和整体满意度的关系。

研究原创性/价值

本论文对于老年游客动机分析和旅游行为的相关文献具有理论贡献。

关键词

老年人 PLS-SEM, 、整体满意度, 、教育旅游, 、印象深刻的体验

纸张类型

研究论文

Article
Publication date: 29 July 2013

Kelly Virginia Phelan, Hsiang-Ting Chen and Matthew Haney

The purpose of this paper is to examine how effectively hotels are using Facebook as a marketing tool and how consumers are interacting with the property by measuring the number…

5169

Abstract

Purpose

The purpose of this paper is to examine how effectively hotels are using Facebook as a marketing tool and how consumers are interacting with the property by measuring the number of fans, customer comments, and accuracy of information provided.

Design/methodology/approach

This paper is based upon a content analysis, inquiring into 100 hotels' Facebook pages.

Findings

Findings demonstrate that the use of Facebook features by hotels varied widely. Some hotels utilize Facebook solely as a means for posting property information, whereas others focus on facilitating customer engagement.

Research limitations/implications

Literature related to the effectiveness of social media as a marketing tool within the hospitality industry is severely limited, thus this research highlights the challenges some hotels are experiencing with maximizing the reach of their Facebook pages, suggests possible approaches for improvement and makes recommendations for structuring social networking strategies.

Practical implications

Results demonstrated many hotels failed to interact with customers, provide accurate and timely information, and entice prospective purchasers by showcasing the property through photos and videos. Practitioners would be well served to improve upon these aspects to better appeal to consumers and recognize a significant return on investment.

Originality/value

This study investigates the extent to which Facebook is being utilized by the top 100 domestic US hotels. Evaluation criteria included three aspects: content information, property details, and interactions between hotels and customers. Literature related to social network marketing is sparse, thus the present research is intended to provide a basis for future research and guidance for industry professionals to best maximize technological marketing channels.

Details

Journal of Hospitality and Tourism Technology, vol. 4 no. 2
Type: Research Article
ISSN: 1757-9880

Keywords

Article
Publication date: 13 April 2015

Kelly Virginia Phelan

This paper aims to explore the experiences of international volunteer tourists, or voluntourists, to Botswana. Wildlife conservation, health education and orphanage voluntourists…

Abstract

Purpose

This paper aims to explore the experiences of international volunteer tourists, or voluntourists, to Botswana. Wildlife conservation, health education and orphanage voluntourists are examined specifically.

Design/methodology/approach

Qualitative data were collected through interviews with tourists who had completed or were in the midst of volunteer experiences.

Findings

Findings revealed that international voluntourism opportunities in Botswana are challenging to locate and leave volunteers questioning their impact. Some of the difficulties associated with voluntourism in Botswana included the need for volunteers to pay to participate, the concern regarding whether volunteers were depriving locals of employment opportunities, hesitation about the authenticity of the experience and the lack of community ownership.

Practical implications

This paper will be beneficial to industry practitioners as it details the challenges associated with international voluntourism and provides suggestions for ways to attract volunteers, engage them in the process and ensure both the organization and tourist have a positive and useful experience.

Originality/value

The increased interest in international voluntourism is a trend which is unlikely to decelerate in the coming years. This paper advances the knowledge on voluntourism operations in Botswana which may be valuable to tourists, students, academicians, government policymakers and industry practitioners alike.

Details

Worldwide Hospitality and Tourism Themes, vol. 7 no. 2
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 27 September 2013

Kelly Virginia Phelan, Juline E. Mills, Alecia C. Douglas and James Brian Aday

The purpose of this paper is to identify whether travel and tourism related web sites derive a certain personality type.

1225

Abstract

Purpose

The purpose of this paper is to identify whether travel and tourism related web sites derive a certain personality type.

Design/methodology/approach

This study employed the ten‐item personality inventory (TIPI) measure to assess personality dimensions of 188 tourism web sites including airlines, hotels, cruise lines, casinos, restaurants, and government funded travel web sites. Data analysis of 413 cases was conducted through mean comparisons and ANOVA.

Findings

Data identified web sites representing different segments of the hospitality and tourism industries do vary in relation to online personalities. More specifically, web sites for venues such as casinos were represented as extraverted while lodging web sites were deemed more conscientious.

Research limitations/implications

While this study aimed to identify web site personalities of businesses within the tourism segment, not all categories were represented. Furthermore, response choices were limited only 20 of the personality objectives from the TIPI personality scale were examined.

Practical implications

This study demonstrated different personality characteristics are represented through tourism web sites, indicating providers may need to focus their web presence in a manner which engages potential travellers based on such features.

Originality/value

This paper adds to the body of scholarly research related to TIPI and further demonstrates consumer awareness and preference for web sites which augment their personality.

Details

Journal of Hospitality and Tourism Technology, vol. 4 no. 3
Type: Research Article
ISSN: 1757-9880

Keywords

Article
Publication date: 26 April 2011

Kelly Virginia Phelan, Natasa Christodoulidou, Cary C. Countryman and Leonard J. Kistner

This study aims to examine web site heuristics and their influence on the likelihood to purchase.

3830

Abstract

Purpose

This study aims to examine web site heuristics and their influence on the likelihood to purchase.

Design/methodology/approach

A convenience sample of 28 participants was assigned a list of 30 hotel web sites to evaluate according to predetermined criteria and open‐ended questions.

Findings

Results indicated that booking decisions are positively related to a web site's aesthetic appeal. The study found the presence of photographs on a hotel web site was the most significant factor impacting site appeal and influencing the booking decision. Other features affecting purchase decisions included ease of use, color, link availability, lack of web site clutter, and sites unique in appearance.

Research limitations/implications

Research limitations included the size and composition of the sample. Respondents were college students, thus they represented a younger demographic and one which may be more tech‐savvy than other age groups. Also, the hotel web sites which were evaluated were located in one popular US tourist destination, meaning generalization to a larger population or to another industry may be limited.

Practical implications

Results showed four variables; pictures, ease of use, neat/uncluttered and plain/boring; were most significant on both site appeal and site influence. Practitioners would be well served to improve these web site elements to better accommodate customers and realize the greatest return on investment.

Originality/value

The paper investigates heuristics of hotel web sites. Findings identified areas for improvement by practitioners as well as areas for future research.

Details

Journal of Services Marketing, vol. 25 no. 2
Type: Research Article
ISSN: 0887-6045

Keywords

Content available
Article
Publication date: 14 January 2019

S. Mostafa Rasoolimanesh and Faizan Ali

2548

Abstract

Details

Journal of Hospitality and Tourism Technology, vol. 9 no. 3
Type: Research Article
ISSN: 1757-9880

Article
Publication date: 11 May 2015

Ajay Aluri, Lisa Slevitch and Robert Larzelere

The main purpose of this study was to examine the effectiveness of embedded social media channels and determine whether the embedded social media channels enhance the overall…

5782

Abstract

Purpose

The main purpose of this study was to examine the effectiveness of embedded social media channels and determine whether the embedded social media channels enhance the overall experience of travelers using the hotel Web sites.

Design/methodology/approach

A true-experimental, between-group and post-test-only design was used to address the primary research questions. Two privately accessible complete versions of the Web site (one with embedded social media channels and one without them) were designed for the experiment. The uses and gratifications approach was used to test the proposed hypotheses. Data were analyzed using ANOVA.

Findings

The results of this study revealed that embedded social media channels on the hotel Web site enhanced travelers’ social gratifications of perceived social interaction. Apart from these benefits for travelers seeking social gratifications, embedded social media channels did not enhance the overall experience (content and process gratifications) of travelers using the Web site.

Practical implications

In the case of embedded social media on hotel Web sites, this study suggests that hotel managers measure return on engagement to examine the effectiveness of embedded social media, instead of return on investment.

Social implications

The study revealed that the emergence of embedded social media channels and their integration on hotel Web sites will have significant influence on travelers who seek social gratifications.

Originality/value

The findings of this study offer new empirical evidence that embedded social media channels enhance only travelers’ perceived social interaction during their first visit to the hotel Web site.

Details

International Journal of Contemporary Hospitality Management, vol. 27 no. 4
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 11 April 2008

Frederick Wolf, Bruce Finnie and Linda Gibson

The purpose of this paper is to examine a unique sociotechnical system in its historical context to better understand and appreciate how a naturalistic organization enacted five…

Abstract

Purpose

The purpose of this paper is to examine a unique sociotechnical system in its historical context to better understand and appreciate how a naturalistic organization enacted five key characteristics identified as critical to sociotechnical systems by theorists hundreds of years after the fact.

Design/methodology/approach

The paper presents an examination of the history and context of this unique method of organizing. The literature of sociotechnical systems was examined and five guiding principles are identified which provide the framework for this evaluation.

Findings

A sociotechnical system with naturalistic origins is identified, described, and discussed; providing fresh insights into the nature of sociotechnical systems and there enactment.

Originality/value

This is a unique case not previously identified in the literature of management and organizations. It should be of particular interest to scholars interested in sociotechnical systems.

Details

Journal of Management History, vol. 14 no. 2
Type: Research Article
ISSN: 1751-1348

Keywords

Book part
Publication date: 10 June 2014

Abstract

Details

Practical and Theoretical Implications of Successfully Doing Difference in Organizations
Type: Book
ISBN: 978-1-78350-678-1

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