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1 – 10 of 27Andrea Aparecida da Costa Mineiro, Rita de Cássia Arantes, Kelly Carvalho Vieira, Cleber Carvalho Castro, Eduardo Gomes Carvalho and Marcelo Gonçalves do Amaral
This study aims to analyze the practices and relationships of companies established in Science and Technology Parks (STPs) as drivers of the quadruple and quintuple helix (QQH…
Abstract
Purpose
This study aims to analyze the practices and relationships of companies established in Science and Technology Parks (STPs) as drivers of the quadruple and quintuple helix (QQH) and the determinants for aligning with the future vision of STPs.
Design/methodology/approach
The authors conducted a survey of companies associated with consolidated STPs and used the Structural Equation Model technique to predict such relationships.
Findings
The results showed a positive relationship between the QQH and the Future Vision of STPs, in addition to the relevance of collectives as representatives of the quadruple helix (QH).
Research limitations/implications
Collectives are a recent phenomenon and require longitudinal studies on their performance in innovation environments.
Practical implications
Companies that are part of collectives are the actors of the QH.
Social implications
The role of collectives in aligning with the future vision of STPs should be considered. Collectives reflect people’s vision and can help STPs from being a closed environment and expand their performance, with a key role in connecting innovation environments. The authors found that collectives are promising in practices related to sustainability, thus contributing to STPs with their ability to mobilize the ecosystem.
Originality/value
The research emphasizes the role of companies as agents of QQH in innovation environments, strengthening the increasing and distinct role of collectives in their relationships with STPs.
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Felipe Furtini Haddad, Kelly Carvalho Vieira and João de Deus Souza Carneiro
This paper aims to identify the profiles of beginner and experienced consumers (BCs and ECs) of craft beer and evaluate their perception, knowledge and purchase intention.
Abstract
Purpose
This paper aims to identify the profiles of beginner and experienced consumers (BCs and ECs) of craft beer and evaluate their perception, knowledge and purchase intention.
Design/methodology/approach
A total of 291 craft beer consumers including 148 BCs and 143 ECs participated in the study, which was divided into 2 stages: quantitative research through a questionnaire and conjoint analysis.
Findings
BCs are mostly female, with a lower age, income and consumption frequency, presented a shallower understanding of International Bitterness Units (IBU) and considered 7.0% alcohol by volume (ABV) as a high-relative value in craft beers. Otherwise, ECs are mostly men with a higher age and consumption frequency, and they don't consider 50 IBU as high bitterness. The results of conjoint analysis indicate that both groups of consumers attribute greater relative importance to ABV and nonalcoholic beers had lower purchase intentions. Finally, the authors show that beer with 30 IBU and 4.5% ABV is preferred by both BCs and ECs.
Originality/value
The authors' identification about the distinct behaviors of different groups of consumers, based on their consumption time of craft beer, as managerial implications for industries producing craft beer and, as a theoretical contribution, the authors have defined “BCs” and “ECs” based on the experiences with and durations of craft beer consumption.
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Felipe Furtini Haddad, Ana Paula Lima Ribeiro, Kelly Carvalho Vieira, Rafaela Corrêa Pereira and João de Deus Souza Carneiro
This study aimed to identify, with producers of specialty beers (SBs), producers' perceptions regarding the consumers, besides analyzing the consumer's behavior of SBs regarding…
Abstract
Purpose
This study aimed to identify, with producers of specialty beers (SBs), producers' perceptions regarding the consumers, besides analyzing the consumer's behavior of SBs regarding consumers' preferences, perceptions and determining buying factors.
Design/methodology/approach
In the qualitative analysis, interviews were performed with 14 professionals from the SB industry. In the quantitative study, 301 consumers of SB answered a questionnaire about preferences, perception and determining buying factors of special beer. Techniques such as content analysis, frequency analysis, cross-tabulation and hierarchical cluster analysis were used in this study.
Findings
The study demonstrated an important convergence in the perceptions of producers about consumers and the real behavior of SB consumers, mainly on factors of beer packaging, label, style and price. Those respondents consuming just SB were characterized by having higher income, frequency and time of beer consumption and willingness to pay more for the product. Cluster analysis allowed to segment respondents into three groups: (1) beginners in the universe of SBs who also drink commercial beers; (2) regular consumers willing to pay more for SB and (3) legitimate consumers of SB averse to commercial beer.
Practical implications
There are practical implications in this study such as new products development and assertive creation of labels and packaging for special beers.
Social implications
There are social implications in this study such as the convergence between industry professionals and consumers.
Originality/value
By addressing professionals and consumers, this study generated scientific information and knowledge to assist the specialty brewing industry in developing new products and defining marketing strategies as well as creating actions for bringing producers and consumers closer together to benefit both parties.
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Alice Sarantopoulos, Gabriela Spagnol, Maria Rosa Colombrini, Leticia Minatogawa, Vinicius Minatogawa, Renata Cristina Gasparino and Li Li Min
This paper aims to evaluate the measurement properties of the Employee Perception to Assess the Lean Implementation Tool (EPLIT) in the Brazilian hospital context.
Abstract
Purpose
This paper aims to evaluate the measurement properties of the Employee Perception to Assess the Lean Implementation Tool (EPLIT) in the Brazilian hospital context.
Design/methodology/approach
A cross-sectional study was conducted in two Brazilian hospitals, adhering to COnsensus-based Standards for the selection of health Measurement Instruments (COSMIN) guidelines. Exploratory factor analysis (EFA) and Cronbach's alpha were used for construct validity and reliability.
Findings
The adapted tool comprises 27 items across five domains, explaining 63.3% of the variance. Cronbach's alpha ranged from 0.78 to 0.86, indicating satisfactory reliability.
Research limitations/implications
Limitations include convenience sampling and exclusive use of EFA for validation. Future studies may employ Confirmatory Factor Analysis for further validation.
Practical implications
The tool aids healthcare managers in Brazil to systematically evaluate Lean implementation, contributing to process optimization and quality improvement.
Social implications
Effective Lean implementation using the validated tool could lead to improved healthcare delivery and patient outcomes.
Originality/value
This is the first study to adapt and validate EPLIT for the Brazilian healthcare sector, offering a robust tool for managers and researchers.
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Oderlene Vieira de Oliveira, Sérgio Seabra da Silveira Filho and Felipe Alexandre de Lima
The purpose of this chapter is to analyze the reflection of corruption in Brazilian companies listed on Brasil, Bolsa, Balcão (B3). The methodological design comprised a…
Abstract
The purpose of this chapter is to analyze the reflection of corruption in Brazilian companies listed on Brasil, Bolsa, Balcão (B3). The methodological design comprised a qualitative and descriptive approach in which documentary research was used to gather data. Content analysis was employed to treat data retrieved from Standard Financial Statements, Explanatory Notes, and Sustainability Reports, from 2013 to 2017. The findings reveal a low level of disclosure of the companies listed on B3 concerning the reflections of corruption. The disclosed reflections include the increase in the company's operating costs and the impact on the company's future cash flow which can be direct, such as through the reduction of revenues from canceled negotiations, or indirect, through transaction costs due to the misconduct of the company.
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M. Isabel Sanchez‐Hernandez and Francisco J. Miranda
The purpose of this paper is to present the first empirically tested model showing that internal marketing (IM) is a factor of success in new services development. It attempts to…
Abstract
Purpose
The purpose of this paper is to present the first empirically tested model showing that internal marketing (IM) is a factor of success in new services development. It attempts to bridge internal market orientation (IMO) – the philosophical background of IM programs – with successful service innovations represented by new service performance (NSP).
Design/methodology/approach
To explore the link between IMO and NSP a structural equations model was designed considering service quality and time‐to‐market as mediator variables. Data were gathered from business service firms' senior managers in Spain and Portugal (74 service companies based on a questionnaire).
Findings
The results largely support the hypothesized theoretical relationship that organizational effort in the human resources area, supported by the marketing function and implemented through an IMO, is connected with increasing service quality and innovation success.
Research limitations/implications
The results of this study are context specific. In addition, surveys usually present data collection problems such as composing questions properly, key informant bias and non‐response bias. However, the actions undertaken – such as pre‐testing coupled with personal telephone contact with managers and the good results obtained in verifying the representativeness of the sample – suggested that every effort was made to obviate the limitations.
Practical implications
The results suggest that managers must ensure that internal aspects of management, such as internal communication and employee commitment, are taken into account in order to implement successful new services. Managers need to be more proactive, trying to include the marketing function in human capital issues. Understanding internal clients' wants and needs and selling company goals internally would make external efforts in developing a new service much more likely to succeed.
Originality/value
Reflecting the literature which highlights the importance of the internal relationship between service employees and the company in service innovation, the paper pays particular attention to the role of IMO linkages and their effect on service innovation success. To the best of the authors' knowledge, this is the first time this relationship has been empirically tested.
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Brenda Kelly Souza Silveira, Juliana Farias de Novaes, Sarah Aparecida Vieira, Daniela Mayumi Usuda Prado Rocha, Arieta Carla Gualandi Leal and Helen Hermana Miranda Hermsdorff
The purpose of this paper is to examine the associations of dietary patterns with sociodemographic and lifestyle characteristics in a cardiometabolic risk population.
Abstract
Purpose
The purpose of this paper is to examine the associations of dietary patterns with sociodemographic and lifestyle characteristics in a cardiometabolic risk population.
Design/methodology/approach
In this cross-sectional study data from 295 (n=123 men/172 women, 42±16 years) participants in a Cardiovascular Health Care Program were included. After a 24-hour recall interview the dietary patterns were determined using principal component analysis. Sociodemographic, clinical and lifestyle data were collected by medical records.
Findings
Subjects with diabetes and hypertension had a higher adherence in the “traditional” pattern (rice, beans, tubers, oils and meats). Poisson regression models showed that male subjects with low schooling and smokers had greater adherence to the “traditional” pattern. Also, students, women, and those with higher schooling and sleeping =7 h/night showed higher adherence to healthy patterns (whole grains, nuts, fruits and dairy). Women, young adults and those with higher schooling and fewer sleep hours had greater adherence to healthy dietary patterns. Those with low schooling and unhealthy lifestyle showed more adherence to the “traditional” pattern.
Social implications
The results indicate the importance to personalized nutritional therapy and education against cardiometabolic risk, considering the dietary patterns specific to each population.
Originality/value
Socioeconomic and lifestyle characteristics can influence dietary patterns and this is one of the few studies that investigated this relationship performing principal component analysis.
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