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The global research evidences indicate that the technology adoption in case of agribusiness has a potential to enhance the performance and bring operational efficiency. India is the world’s largest producer as well as consumer of milk but struggles with yield per cattle, overall productivity, low rate of technology acceptance and adoption, health detection of milching units, animal data recording and presence of dairy products in the global market. The purpose of this study is to focus on identifying the challenges of technology adoption in dairy farms and constructing a hierarchical model using soft systems methodology.

This study uses nominal group technique-based discussion with domain experts and personal interviews with dairy farm owners/managers for the identification of challenges, fuzzy interpretative structural modeling as well as FMICMAC to develop a hierarchical model of challenging elements and to divide the identified elements into four categories based on the dominance of driving-dependence power.

This research has developed a list of 12 challenges affecting the technology adoption in a dairy farm business unit, identified through the personal interviews with 60 dairy farms across three highest milk-producing states of India in terms of annual milk output – Haryana, Punjab and Uttar Pradesh. Lack of government support followed by lack of educational opportunities in dairy-based education were found as the most crucial and high driving challenges, whereas high cost, huge investment and low acceptance of decision-maker were found as the most dependent challenges of technology adoption.

This research is one step ahead of interpretive structural modeling that considers the fuzzy-based dominance in the model to showcase the degree of relationship along with its existence, but it lacks to statistically validate the findings using techniques like SEM.

This paper has developed a list of challenges in adoption of technology along with their inter-relationships to highlight the required focus challenge that drives or is dependent on the other challenges. The goal is to bring performance improvement and assist Indian dairy farm business stakeholders or decision-makers in formulating strategic and action plans and help policy planners to make favorable policies based on the understanding of contextual relationship between challenges.

In Indian context, dairy is an important part of agriculture sector, and milk is an essential item that facilitates income generation to small and rural households and a source item for several other businesses and activities. The results of this research suggested the policy planners and government to ensure subsidized and insured technologies, training support and facilities, educational opportunities and efforts for promotion of technology adoption among dairy farmers. The suggestions are purely on the basis of the relevance of challenges in the hierarchy and can play a significant role in improving the level of technology adoption and can ultimately uplift the social and economic well-being from micro-level of farmers to macro-stage concerning economic development of India.

To the best of the authors’ knowledge, this study is purely original and outcome of the research conducted by authors.

The imperative to conserve resources and minimize operational expenses has spurred a notable increase in the adoption of lean manufacturing within the context of the circular economy across diverse industries in recent years. However, a notable gap exists in the research landscape, particularly concerning the implementation of lean practices within the pharmaceutical industry to enhance circular economy performance. Addressing this void, this study endeavors to identify and prioritize the pivotal drivers influencing lean manufacturing within the pharmaceutical sector.

The outcome of this rigorous examination highlights that “Continuous Monitoring Process for Sustainable Lean Implementation,” “Management Involvement for Sustainable Implementation” and “Training and Education” emerge as the most consequential drivers. These factors are deemed crucial for augmenting circular economy performance, underscoring the significance of management engagement, training initiatives and a continuous monitoring process in fostering a closed-loop practice within the pharmaceutical industry.

The findings contribute valuable insights for decision-makers aiming to adopt lean practices within a circular economy framework. Specifically, by streamlining the process of developing a robust action plan tailored to the unique needs of the pharmaceutical sector, our study provides actionable guidance for enhancing overall sustainability in the manufacturing processes.

This study represents one of the initial efforts to systematically identify and assess the drivers to LM implementation within the pharmaceutical industry, contributing to the emerging body of knowledge in this area.

Milling is a flexible creation process for the manufacturing of dies and aeronautical parts. While machining thin-walled parts, heat generation during machining essentially affects the accuracy. The workpiece temperature (WT), as well as the responses like material removal rate (MRR) and surface roughness (SR) for input parameters like cutting speed (CS), feed rate (F), depth-of-cut (DOC), step over (SO) and tool diameter (TD), becomes critical for sustaining the accuracy of the thin walls.

Response surface methodology was used to make 46 tests. To convert the multi-character problem into a single-character problem, the weightage was assessed using the entropy approach and the grey relational coefficient (GRC) was determined. To investigate the connection among input parameters and single-objective (GRC), a fuzzy mathematical modelling technique was used. The optimal performance of process parameters was estimated by grey relational entropy grade (GREG)-fuzzy and genetic algorithm (GA) optimization.

SR was found to be a significant process parameter, with CS, feed and DOC, respectively. Similarly, F, DOC and TD were found to be significant process parameters with MRR, respectively, and F, DOC, SO and TD were found to be significant process parameters with WT, respectively. GREG-fuzzy-GA found more suitable for minimizing the WT with the constraint s of SR and MRR and provide maximum desirability of 0.665. The projected and experimental values have a good agreement, with a standard error of 5.85%, and so the responses predicted by the suggested method are better optimized.

The GREG-fuzzy-GA is a new hybrid technique for analysing Inconel625 behaviour during machining in a 2.5D milling process.

This study aims to develop and test an original conceptual framework that examines the role of various factors borrowed from three theories (i.e. Institutional Theory, Resource-Based View and Diffusion of Innovation) in adopting Human Resource Analytics (HRA).

A new conceptual framework (research model) is developed based on previous research and coherent theoretical arguments. Its factors are classified using the Technology–Organization–Environment (TOE) framework. Research hypotheses are tested using primary data collected from 152 managers of Greek organizations. Empirical data are analyzed using the “Structural Equation Modelling” (SEM) technique.

The technological and organizational context proved extremely important in enhancing Organizational Analytics Maturity (OAM) and HRA adoption, while the environmental context did not. Relative advantage and top management support were found to significantly impact the adoption of HRA, while Information Technology (IT) infrastructure, human resource capabilities and top management support are crucial for increasing OAM. Overall, the latter is the most important factor in enhancing HRA adoption.

This study contributes to the limited published research on HRA adoption while at the same time it can be used as a guideline for future research. The novel findings offer insights into the factors impacting OAM and HRA adoption.

The weld joint mechanical properties of friction stir welding (FSW) are majorly reliant on different input parameters of the FSW machine. The study and optmization of these parameters is uttermost requirement and aim of this study to increase the suitability of FSW in different manufacturing industries. Hence, the input parameters are optimized through different soft computing methods to increase the considered objective in this study.

In this research, ultimate tensile strength (UTS), yield strength (YS) and elongation (EL) of FSW prepared butt joints of AA6061 and AA5083 Aluminium alloys materials are investigated as per American Society for Testing and Materials (ASTM E8-M04) standard. The FSW joints were prepared by changing the three input process parameters. To develop experimental run order design matrix, rotatable central composite design strategy was used. Furthermore, genetic algorithm (GA) in combination (Hybrid) with response surface methodology (RSM), artificial neural network (ANN), i.e. RSM-GA, ANN-GA, is exercised to optimize the considered process parameters.

The maximum value of UTS, YS and EL of test specimens on universal testing machine was measured as 264 MPa, 204 MPa and 14.41%, respectively. The most optimized results (UTS = 269.544 MPa, YS = 211.121 MPa and EL = 17.127%) are obtained with ANN-GA for the considered objectives.

The optimization of input parameters to increase the output objective values using hybrid soft computing techniques is unique in this research paper. The outcomes of this study will help the FSW using manufacturing industries to choose the best optimized parameters set for FSW prepared butt joint with improved mechanical properties.

This paper aims to develop a novel protocol for the synthesis of disperse dyes derived by a triple cascade reaction with lawsone in presence of Zn acetate as a catalyst. The developed novel scaffolds have efficient dyeing properties on nylon and polyester fibers.

This report demonstrates an effectual triple cascade protocol for the synthesis of novel disperse dyes derived from various polynuclear carbaldehyde, urea and lawsone. The Zn acetate was found to be an effective catalyst for this reaction. Their dyeing performance has been studied on nylon and polyester fabrics. The wash fastness, sublimation fastness, color assessment, determination of percentage exhaustion and fixation properties were applied to both the dyed fabrics.

The obtained results indicate that the Zn acetate is an efficient catalyst for the developed triple cascade protocol. The prepared novel disperse dye greatly impacted their dyeing properties on nylon and polyester fibers. They have shown brilliant shades, higher affinity, adsorption capacity, superior tinctorial strength than the lawsone. The percentage exhaustion value, fixation value, color strength (K/s) value, washing and sublimation fastness properties have been found very well in all dyed nylon samples compared to polyester samples. These results discloses that these disperses dyes are very useful to the growing importance of nylon and polyester fibers.

The present protocol synthesizes the racemic mixture of the prepared molecules.

Developed protocol can be used for various other triple cascade processes. Also these molecules can be used for dyeing of other fabrics.

With the help of commercialization of prepared molecules, it may provide the better alternative of the current disperse dyes. This may affect the various segments of society.

This report represents a novel protocol for the synthesis of modified novel disperse dyes with an efficient dyeing properties on nylon and polyester fibers.

This study aims to test the market anomaly of herding behavior driven by the response to supply chain disruptions in extreme market conditions such as those observed during COVID-19. The authors empirically test the response of the capital market participants for B2B firms, resulting in herding behavior.

Using the event study approach based on the market model, the authors test the impact of supply chain disruptions and resultant herding behavior across six sectors and among different B2B firms. The authors used cumulative average abnormal returns (CAAR) and cross-sectional absolute deviation (CSAD) to examine the significance of herding behavior across sectors.

The event study results show a significant effect of COVID-19 due to supply chain disruptions across specific sectors. Herding was detected across the automotive and pharmaceutical sectors. The authors also provide evidence of sector-specific disruption impact and herding behavior based on the black swan event and social learning theory.

The authors examine the impact of COVID-19 on herding in the stock market of an emerging economy due to extreme market conditions. This is one of the first studies analyzing lockdown-driven supply chain disruptions and subsequent sector-specific herding behavior. Investors and regulators should take sector-specific responses that are sophisticated during extreme market conditions, such as a pandemic, and update their responses as the situation unfolds.

This paper aims to present a summary of the green consumer behaviour (GCB) research conducted during the 2001–2021 period using the bibliometric analysis and to carry out a thematic and content analysis on the three clusters which comprise 57 articles resulting from the co-citation analysis and identify the significant green purchasing factors.

The three-pronged methodology applied to this research analysis includes performance analysis of the literature using biblioshiny and R Studio; network mapping analysis using VOSviewer and Gephi; thematic analysis using word clouds generated with R Software and content analysis of each paper with the aid of within and between-study analyses.

Cluster one acted as a base for the theoretical foundations of GCB which aids in understanding the basic concepts of green marketing, its evolution and the methodologies, whereas cluster two determined the predictors of everyday green behaviour, which helps in gaining knowledge about the everyday sustainable activities the consumers indulge and the factors motivating to do so. Cluster three mainly focused on the psycho-socio demographic determinants of GCB, which assists in segmentation and predicting the purchase behaviour of the various consumer segments.

The significant variables and major gaps in each of the clusters were identified and authors have drawn the implications for future researchers and marketing managers.

Seekers who visit professional virtual communities (PVCs) are usually motivated by knowledge-seeking, which is a complex cognitive process. How do seekers search for knowledge, and how is their search linked to prior knowledge or PVC situation factors? From the cognitive process and interactional psychology perspectives, this study investigated the three-way interactions between seekers’ expertise, task complexity, and perceptions of PVC features (i.e. knowledge quality and system quality) on knowledge-seeking strategies and resultant outcomes.

A field experiment was conducted with 119 seekers in a PVC using a 2 × 2 factorial design of seekers’ expertise (i.e. expert versus novice) and task complexity (i.e. low versus high).

The study reveals three significant insights: (1) For a high-complexity task, experts adopt an ask-directed searching strategy compared to novices, whereas novices adopt a browsing strategy; (2) For a high-complexity task, experts who perceive a high system quality are more likely than novices to adopt an ask-directed searching strategy; and (3) Task completion time and task quality are associated with the adoption of ask-directed searching strategies, whereas knowledge seekers’ satisfaction is more associated with the adoption of browsing strategy.

We draw on the perspectives of cognitive process and interactional psychology to explore potential two- and three-way interactions of seekers’ expertise, task complexity, and PVC features on the adoption of knowledge-seeking strategies in a PVC context. Our findings provide deep insights into seekers’ behavior in a PVC, given the popularity of the search for knowledge in PVCs.

This study aims to examine the tourists' visit intention by watching deepfake destination videos, using Information Manipulation and Media Richness Theory.

This study conducted a primary survey utilizing a structured questionnaire. In total, 1,360 tourists were surveyed, and quantitative data analysis was done using PLS-SEM.

The results indicate that the factors that affect the tourists' visit intention after watching deepfake videos include information manipulation tactics, trust and media richness. This study also found that perceived deception and cognitive load do not influence the tourists' visit intention.

The originality/salience of this study lies in the fact that this is possibly among the first to combine the Media Richness Theory and Information Manipulation for understanding tourists' visit intention and post-viewing deepfake destination videos.