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This paper aims to clarify how to start up and establish a new business by developing, combining and utilizing strategic resources and capabilities.

The paper studies the case of Park24 by examining how it created a market, changed the way to compete in the market and utilized its business model effectively to enter a new business.

The paper finds that Park24 has become a leading company in its core business by developing its new development staff, its parking sites nationwide, its brand and its IT system, and that it has built a profitable business model and successfully entered the car sharing business by making good use of that business model.

The case study suggests that Park24 started and developed its core business by accumulating strategic resources and capabilities and establishing a profitable business model, and that it utilized this business model effectively to dominate the market shortly after entering.

This paper aims to clarify how to develop characters business models by utilizing new business concepts.

The paper examines three cases in Japan to innovate characters business models: Duffy, Hello Kitty and Kumamon.

The paper suggests that utilizing experience-based promotions, open innovation and a royalty-free strategy enhances customer loyalty to characters, expands customer targets and encourages autonomous collaboration of stakeholders.

These case studies clarify how new business models aim to increase customer loyalty to characters and widen customer targets beyond generation, industry and country.