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The paper aims to: examine the evolution of Japanese corporate management (JCM); review the Japanese vs American corporate management model; discuss typical corporate strategy of Japanese companies; and evaluate emerging scenarios of JCM.

The paper mainly reviews past and current literature to discuss emerging scenarios of JCM.

Driven by persistent pressures from environmental forces in the postwar period, there have been changes in the way of managing ideas, things and people in Japanese corporations in order to cope in the world of competition.

The paper is mainly theoretical and no empirical evidences are presented to explore the situation of JCM in practice.

With growing competition in the domestic and international markets in the recent past, Japanese firms have tried to achieve a new level of industrialization and a rapid technological advancement; they have faced an erosion of traditional values, a growing labor shortage and an ever‐increasing complexity in size and operation. Therefore, this paper is mainly useful to academicians and professional to know about how JCM practices have been changing.

Very few Japanese researchers attempted to write about emerging Japanese management scenario of the prewar period. The paper contributes by exploring different facts about prewar and emerging scenarios of JCM and adds value in this perspective.