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Article
Publication date: 6 May 2014

Kati Suomi, Päivikki Kuoppakangas, Ulla Hytti, Charles Hampden-Turner and Jukka Kangaslahti

– The purpose of this paper is to explore the dilemmas that challenge reputation management in the context of higher education (HE).

Abstract

Purpose

The purpose of this paper is to explore the dilemmas that challenge reputation management in the context of higher education (HE).

Design/methodology/approach

The paper introduces one Finnish multidisciplinary master's degree programme as a case in point. The empirical data comprises a student survey and semi-structured interviews with internal and external stakeholders whose work relates to the master's degree programme in question.

Findings

The findings identify different types of dilemmas arising from collaboration between stakeholders of HE.

Practical implications

The paper demonstrates how the dilemma-reconciliation method can be used to enhance reputation management in HE.

Originality/value

The novelty of the paper is in applying dilemma theory (Hampden-Turner and Trompenaars, 2000) in parallel with reputation theories. Dilemma theory attributes reputation risks to conflicting aims.

Details

International Journal of Educational Management, vol. 28 no. 4
Type: Research Article
ISSN: 0951-354X

Keywords

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Article
Publication date: 13 April 2015

Ulla Hytti, Päivikki Kuoppakangas, Kati Suomi, Chris Chapleo and Massimo Giovanardi

The purpose of this paper is to investigate how healthcare professionals understand a new organisational brand and examine the ideas discussed in relation to it within…

Abstract

Purpose

The purpose of this paper is to investigate how healthcare professionals understand a new organisational brand and examine the ideas discussed in relation to it within healthcare organisations.

Design/methodology/approach

The research is based on a discursive approach that facilitates understanding how the informants perceived a new organisation brand and how that might shape their activities in the enterprise.

Findings

The study identified four distinct interpretative repertoires: the organisational brand as an economic solution, the magic wand, the factory and a servant to the customer. The new brand was understood in terms of economic and business-like functions marked by external branding and its signs (logos, etc.). The brand is not communicated to patients or colleagues and the factory metaphor is applied to work practices. Hence, several potential dilemmas arise concerning the brand promise, customer expectations, economic and efficiency gains and the professional values of employees.

Research limitations/implications

Adoption of private-sector practices in semi-public or public-sector organisations is common. This study focuses on how private-sector ideas diffuse into the organisations and how they are translated within them.

Practical implications

The authors suggest a stronger emphasis on internal branding as a reconciliation to enhance legitimacy, high-quality customer service and staff wellbeing.

Originality/value

Theoretically, the unique contribution of the study is drawing upon healthcare branding, dilemma theory and discursive institutionalism in its interpretation. Consequently, it demonstrates how ideas about the brand and public healthcare are translated and communicated in the examined discourses and how those ideas reconstruct understanding and change behaviour within the organisations.

Details

International Journal of Public Sector Management, vol. 28 no. 3
Type: Research Article
ISSN: 0951-3558

Keywords

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Article
Publication date: 12 July 2011

Raija Järvinen and Kati Suomi

The purpose of this article is to study the construct of reputation in retail services, its dimensions and attributes from the store management perspective.

Abstract

Purpose

The purpose of this article is to study the construct of reputation in retail services, its dimensions and attributes from the store management perspective.

Design/methodology/approach

The article adapts the conceptual model developed by Vidaver‐Cohen who suggests that reputation predictors are formed by eight quality dimensions. In the first stage of the study 18 interviews were carried out. In the second stage a survey containing 170 statements was conducted.

Findings

The main contribution lies on the identification of the context specific attributes of the quality dimensions of reputation and their content in retailing.

Research limitations/implications

The study focuses on identifying reputation dimensions and their attributes and contents in the retail context. The empirical data were gathered from stores located in shopping centres.

Practical implications

The study suggests that reputation management in the service sector might be easier if managers were better able to recognise the industry‐related quality dimensions of reputation. In addition, stores should be more prepared for unforeseen, even disastrous events and publicity that may ruin their reputation in one way or another.

Originality/value

Numerous researchers have recognised the critical role of reputation in marketing, but as yet empirical reputation studies are scarce, at least in retailing services.

Details

Managing Service Quality: An International Journal, vol. 21 no. 4
Type: Research Article
ISSN: 0960-4529

Keywords

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Article
Publication date: 7 October 2014

Annika Blomberg

– The purpose of this paper is to explore the discursive practices employed in academic research on organizational creativity through a critical lens.

Abstract

Purpose

The purpose of this paper is to explore the discursive practices employed in academic research on organizational creativity through a critical lens.

Design/methodology/approach

The literature on organizational creativity is reviewed from a discourse-theoretical perspective and three groupings of dominant discursive practices are identified. The theoretical and practical implications of the practices are discussed, and other potential aspects of creativity that appear to have been neglected or suppressed in the discourse are further examined.

Findings

The dominant discursive practices in the organizational creativity research contribute to the building of a simplified and one-sided picture of organizational creativity; a stripped-down and diluted version that is more easily achievable and manageable, and leads to positive outcomes. Failure to recognize its inherent complexities reduces the value of creativity as an organizational asset.

Originality/value

The findings contribute to the organizational creativity research in recognizing a range of dominant practices that appear to promote the dilution of the concept. Although the diluted and stripped-down version of organizational creativity suits the managerial agenda and complies with organizational discourse, it fails as an organizational asset, which should be about embracing the unconventional and risky, and taking advantage of change.

Details

Journal of Organizational Change Management, vol. 27 no. 6
Type: Research Article
ISSN: 0953-4814

Keywords

Content available
Article
Publication date: 6 May 2014

Brian Roberts

Abstract

Details

International Journal of Educational Management, vol. 28 no. 4
Type: Research Article
ISSN: 0951-354X

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