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The purpose of this paper is to explore how the process of work identity construction unfolds for gig workers experiencing unstable working relationships in online labor markets. In particular, it investigates how digital platforms, intended both as providers of technological features and online environments, affect this process.

The authors conducted an exploratory field study and collected data from 46 interviews with freelancers working on one of the most popular online labor markets and from online documents such as public profiles, job applications and archival data.

The findings reveal that the online environment constrains the action of workers who are pushed to take advantage of the platform’s technological features to succeed. This interplay leads workers to add new characteristics to their work-self and to and to develop an entrepreneurial an entrepreneurial orientation.

The study offers insights to platform providers interested in improving workers’ experiences in online labor markets, highlighting mechanisms for uncertainty reduction and diversifying a platform’s services according to gig workers’ identities and orientations.

The study expands the authors’ knowledge on work identity construction processes of gig workers, detailing the relationship between work identity and IT, and documents previously unexplored antecedents of entrepreneurial orientation in non-standard working contexts.

Organizational behavior.

Upper-level undergraduate courses, introductory MBA courses.

This case study unveils the story of Al Qatef Holding, a Gulf-based real estate company that was created on the vision of one ambitious businessman. The case begins in 1999 when Faisal Al Qatef decided to pursue his dream of establishing a full-fledged corporation to serve the mounting real estate needs in the Gulf region. Faisal started his company by launching a number of residential and commercial property developments in his home country, Kuwait. During its early years of operation, Al Qatef Holding witnessed an impressive success and an increasing appetite for growth. A couple of years down the road, the founder made the strategic decision to open a new branch in Doha to seize the opportunity that the Qatari real estate market presented at that time. Yet, along with the rapid expansion came the company’s incapacity to deliver on its promises, generating many customer complaints and a damaged reputation owing to poor construction quality and significant delays in project delivery. The case describes the multiple challenges experienced by Al Qatef Holding throughout its evolution and portrays the external and internal dynamics that led to its initial success and subsequent decline.

Assess the internal dynamics and challenges that are associated with the management of small firms; discuss how leadership styles and characteristics affect the organizational climate and employee performance; demonstrate understanding of how corporate culture drives human behavior in the workplace; perform an analysis of firm structure to estimate its impact on individual and organizational outcomes; apply different techniques for enhancing employee motivation in organizations; and evaluate the effectiveness of managerial decisions and provide recommendations for securing corporate survival.

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CSS 6: Human Resource Management.

The purpose of this paper is to discover the relationship between the extended organizational commitment model (EOCM) and self-determination theory (SDT). The author shows that specific dimensions of commitment can be associated with the forms of regulation and motivation.

Using literature analysis, the author sets the theoretical relationships between commitment and regulation (and motivation). The interrelated relationships are illustrated qualitatively by presenting case studies.

Like the regulation-based motivation scale, the dimensions of organizational commitment (OC) can be sorted and combined with regulation and motivation. The emotional-based OC dimensions (normative commitment as a sense of indebtedness (NC:HiSoI); normative commitment as a moral duty (NC:HiMD); affective commitment (AC)) are influenced by regulation and motivation. In the case of cost-based OC dimensions (deliberate commitment (DC); continuance commitment as a low perceived alternatives (CC:LoAlt); continuance commitment as high sacrifice (CC:HiSac)), the leaders’ motivational strategies are driven by their perceives of the employees’ OC. Commitment dimensions stemming from a degree of necessity are linked to lower levels of regulation, while commitment dimensions stemming from internal conviction are linked to the higher levels of regulation.

The results also must be proved by quantitative researches later. The model presented in this study primarily supports the theoretical understanding of relationships, so its validity should be tested in different cultures, professions or employees with different qualifications and personalities in the future.

Significant resources can be saved for an organization if managers do not want to increase OC in general, rather only its one dimension, depending on the situation and goals, or if managers form their employees’ commitment profiles in a smaller team severally. However, in other cases, the employees’ commitment profiles set the useable motivational strategies, which call into question the suitability of universal motivation systems.

From the point of view of employees, the synergy between regulation (and motivation) and OC contributes to the improvement of their psychological well-being and means more efficient use of resources for organizations.

The study shows the hierarchy of dimensions of the EOCM and its relationship with regulations in the SDT.

Banks have significantly changed their public policies about women’s access to management, to include career breaks and job sharing, with recruitment and promotion policies claiming equal opportunity for men and women. But has there been a revolution on the high street? A qualitative study of 40 women in banking explored questions of change and continuity with 20 clerical workers and 20 managers. From their perspective, men’s power in higher management positions can still be used to obstruct women’s advancement, and often contradicts the public policy that career and motherhood are compatible. New forms of dual labour market and gendered career routes are taking the place of old ones. These sideline women into less powerful and rewarding posts. They also create new divisions between women, privileging graduate entrants, but further obstructing clerical workers’ career development.

Using narratives from four women following international careers in France, this paper seeks to offer an insight into the depth and complexity of career issues for women working in a foreign country.

This is a qualitative hermeneutic inductive research undertaking on international protean careers, using in‐depth interview data together with contextual information regarding the specificity of the location in question.

The concept of the protean career is highlighted in the findings. This concept is described as “having an ability to reform oneself” also referred to as “morphing”. The findings in this study demonstrate how the women in the sample had the proven capability of morphing their professional role over time due to circumstance.

The findings are limited as they cannot be generalised to a wider population due to the small sample size. However, the aim was not to generalise, but to share an in‐depth collection of real‐life stories from women.

Careers are complex, even more so on an international level. Individual choices regarding career pathways require more individualised career management approaches within organisations.

This research adds to the limited extant European research on women and international careers from a qualitative perspective.

The last decade has seen much soul‐searching within the Marketing Academy as it struggles to address what Brown has described as the discipline’s “mid‐life crisis”. Magee terms this tendency “metanoia” and observes that no less a work than “Dante’s Inferno begins with lines that refer to it”. He notes how people reaching this point often “turn in on themselves, and perhaps turn towards religion”. It is with this “metanoid” perspective on marketing theory that the authors of this piece present two possible paths to epistemological paradise; one route representing an inward re‐evaluation and the other more of an outward exploration. Two of the authors combine to take an axiomatic approach to rediscovering the celestial citadel, whereas the third has forsaken the fundamentalist fortress. In his, the second, sermon Brother Nick implores you to reject the foregoing calls to get back to basics, and instead, to embrace a more contemporary, critical orientation to “dat ole time marketing religion”.

Today, appearance is an integral aspect of a politician's image and personality and therefore his or her brand (Budesheim & DePaola, 1994; Sanghvi & Hodges, 2015; Smith & French, 2009). While appearance is critical to political marketing, most of the research focusing on appearance in politics is experimental in nature (Lenz & Lawson, 2011; Olivola & Todorov, 2010; Todorov et al., 2005). This study investigates the importance of appearance for marketing politicians through a qualitative interpretivist framework that offers implications for theory. Moreover, this chapter offers a specific focus on the importance of appearance for female politicians.

Research shows women face greater scrutiny on their appearance (Carlin & Winfrey, 2009; Sanghvi, 2018). This chapter examines myriad of issues women in politics face based on their appearance. It also examines how women have successfully managed the issue of appearance at local, state and national levels. Thus, this study delivers a multifaceted view of the topic and facilitates the understanding of how appearance management enters into the political marketing process.

Telework – the practice of allowing employees to work in locations other than traditional workplaces – has had a roller-coaster ride since the early 1970s, when it was argued that home-based networked computers would enable employees to work remotely and, thus, outdate the old factory–style model of corporate life. It was assumed that telework, or telecommuting, would be widely accepted and indeed it was much sought after by employees, particularly by women; but management fears of, and resistance to the practice – for a variety of reasons – meant that by 2019 in the United Kingdom, for example, only 5% of the labor force worked mainly from home.

The chapter summarizes the history of telecommuting, discusses the reasons for employers' and managers' refusal to allow it, and how the crisis of Covid-19 may have persuaded managers worldwide – with government support – to implement and improve the entire practice of working from home as a permanent aspect of workplace diversity.

The purpose of this paper is to analyze the food safety knowledge and practices of catering employees in one city in the Southwestern United States.

The researchers administered a 20‐question food safety survey to catering employees and observed their actions while performing catering duties.

The paper finds that employees earned a mean score of 71.5 per cent on the 20‐question survey. They were most knowledgeable about personal hygiene, but did not practise proper hygiene during the catering functions. The most common food safety violations were not wearing gloves when required, not washing hands, not checking food temperatures, and not properly covering foods in warming and/or refrigeration units.

Lack of interest and concern about bad publicity prevented many caterers from participating in the study. The presence of observers during a catering event could have affected employees' performance.

The results showed need for improvement in both knowledge and practice of food safety and sanitation and significant differences in knowledge between English‐ and Spanish‐speaking respondents and employees of independent versus corporate operations.

The paper reveals that the US Food and Drug Administration has a goal of reducing the five risk factors of food‐borne illness by 25 percent by 2010. Catering operations face great challenges in minimizing these risks.

Focuses attention upon a recent phenomenon promoted by public sector policy and government funding and adopted within the private sector as a vehicle for wealth creation, where wealth can mean the development of different forms of capital such as financial, intellectual and social. Incubators and incubation programmes have established themselves across the globe as part of the enterprise landscape and are achieving substantial growth rates in numbers, with expectations for further growth in the near future. Emphasises the finding of recent studies suggesting that the nature and experience of incubator management and leadership positively affect client perceptions of the value and impact of their incubation experience. In conclusion, there is an emerging demand for greater professionalism within the sector and the role that current national incubation benchmarks may have on supporting management and leadership capability building. Suggests that focusing on management and leadership capability building across the sector is an important policy consideration for government in enhancing the overall performance and effectiveness of the industry.