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Article
Publication date: 11 May 2022

Simran Gogna, Jaspreet Kaur, Kartik Sharma, Vishesh Bhadariya, Jyoti Singh, Vikas Kumar, Prasad Rasane and Vipasha Vipasha

The purpose of this paper is to highlight the health benefits, functional role of alpha linolenic acid (ALA) in combating diet-related non-communicable diseases, absorption…

Abstract

Purpose

The purpose of this paper is to highlight the health benefits, functional role of alpha linolenic acid (ALA) in combating diet-related non-communicable diseases, absorption, metabolism, toxicity and extraction of ALA.

Design/methodology/approach

A wide range of publications were identified through electronic databases (Google Scholar, PubMed, SciELO, ScienceDirect, SpringerLink and ResearchGate) on the basis of different keywords such as dietary sources, functional role, metabolism, beneficial effects, toxicity and extraction.

Findings

ALA, an omega-3 fatty acid, is commonly found in dietary sources such as flaxseeds, rapeseed, pumpkin seeds, walnuts and fatty fish, with flaxseed being the richest among all the sources. Several convincing evidences depict the functional role of ALA in ameliorating cardiovascular functions, regulating systolic and diastolic blood pressure and improving neurological disorders, thus possessing anti-arrhythmic as well as anti-inflammatory properties. Its promising effect is also noticed on post-menopausal symptoms like hot flashes, insomnia and headache as well as in balancing the levels of sex hormones in women suffering from PCOS. Furthermore, it was also responsible for reducing the concentrations of C-reactive protein and interleukin-6. Its excess consumption may lead to gastrointestinal disturbances such as flatulence and bloating. Various extraction techniques, namely, medium pressure liquid chromatography, silver silica gel chromatography, silver ion-solid phase extraction and silver ion-high pressure liquid chromatography are used for the extraction of ALA from its sources.

Originality/value

This is a novel review which will provide a brief overview of dietary sources, functional role, absorption and metabolism, health benefits, toxicity and extraction of ALA.

Article
Publication date: 10 May 2013

Hemanta Saikia, Dibyojyoti Bhattacharjee and Atanu Bhattacharjee

The purpose of this study is to identify the cricketers who were able to justify their salary by their on‐field performance in the Indian Premier League (IPL).

Abstract

Purpose

The purpose of this study is to identify the cricketers who were able to justify their salary by their on‐field performance in the Indian Premier League (IPL).

Design/methodology/approach

A measure is developed to quantify the batting, bowling and wicket keeping performance of a cricketer into one single index called as the performance index. Based on the performance index of cricketers, from first three seasons of IPL, and using the binomial option pricing model, the neutral present values of the cricketers are determined. The distributional pattern of the present values of cricketers is identified and cricketers are classified based on the level of present values. Similarly, the distributional pattern of the bid prices of cricketers is identified and the cricketers are classified on the level of their bid prices. The cross tabulation of the classified bid prices and classified present values, can be used to identify the cricketers who were able to justify their salaries.

Findings

The study can spell out which players had amplified their bid prices and to what extent by their on‐field performances.

Research limitations/implications

The performance measure developed in the paper does not consider the fielding skill of the cricketers, as there is no established measure for fielding performance in the game of cricket. Another limitation of the study is that the risk neutral probabilities for the upward and downward states, for the different time periods are assumed to be constant. However, in real life situations these risk neutral probabilities may not be constant for the different time periods.

Practical implications

The proposed model of performance measurement can also be used in several other professional sports. As the idea of IPL works, on franchisee‐system based of hiring players and transfers, so the same model can be applicable to all such sports like football, rugby, baseball where such system exists. This may be helpful to the franchisee to decide on which players should be considered and who should to be dropped for a given price. The players can also use this model to understand what their market price should be and ensure that they are not underpaid.

Originality/value

The article is the first of its kind and hence original in nature.

Details

Sport, Business and Management: An International Journal, vol. 3 no. 2
Type: Research Article
ISSN: 2042-678X

Keywords

Article
Publication date: 15 June 2023

Kartik Balkumar, Vidyadhar V. Gedam, Mudunuri Himateja, S.P. Anbuudayasankar, M.S. Narassima, K. Ganesh, M. Dwarakanath and Subramanian Pazhani

Over the last two decades, green supply chain management (GSCM) has enabled businesses to operate in an environmentally friendly manner. The present review examines 234 research…

Abstract

Purpose

Over the last two decades, green supply chain management (GSCM) has enabled businesses to operate in an environmentally friendly manner. The present review examines 234 research articles and proposes a methodical literature review on GSCM, focusing on the aspects of sustainable development.

Design/methodology/approach

The work examines conceptual, analytical, empirical and non-empirical research articles, analyzing at all levels of the organization, such as firm, dyad, supply chain and network. The objective of the review is to provide insights into the state and scope of existing research in the domain of GSCM, to identify the prevalence of GSCM and to consolidate the trend of future research. The literature review follows a systematic methodology for analyzing the literature.

Findings

The findings can support researchers in identifying research areas with significant impact and streamline research on GSCM in the future. Practitioners can utilize this structured classification to strategize their green initiatives in their firms.

Originality/value

The work contributes to providing literature that explores a detailed review in GSCM. The proposed literature review captures critical aspects in the domain of GSCM and offers future research directions.

Details

Benchmarking: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1463-5771

Keywords

Article
Publication date: 1 March 1998

Clem Tisdell

Provides statistics on trends in the quantity of publications of Clem Tisdell, changing patterns of their joint authorship and variations in their interdisciplinary nature. The…

Abstract

Provides statistics on trends in the quantity of publications of Clem Tisdell, changing patterns of their joint authorship and variations in their interdisciplinary nature. The genesis of his publications, particularly his books, is explained, along with the interdependence between them, relationships which would be far from obvious to an independent casual observer. Those publications have had further academic and personal consequences and have given rise to surprising opportunities. A similar study is undertaken of his research projects. His consultancies are briefly discussed and it is demonstrated how they have benefited his academic research and teaching. He has found that economics provides tremendous scope for versatility and diversity in exploring the world around us.

Details

International Journal of Social Economics, vol. 25 no. 2/3/4
Type: Research Article
ISSN: 0306-8293

Keywords

Book part
Publication date: 10 November 2010

Matthew S. OHern and Aric Rindfleisch

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-85724-728-5

Book part
Publication date: 30 September 2020

Madhulika Bhatia, Shubham Sharma, Madhurima Hooda and Narayan C. Debnath

Recent research advances in artificial intelligence, machine learning, and neural networks are becoming essential tools for building a wide range of intelligent applications…

Abstract

Recent research advances in artificial intelligence, machine learning, and neural networks are becoming essential tools for building a wide range of intelligent applications. Moreover, machine learning helps to automate analytical model building. Machine learning based frameworks and approaches allow making well-informed and intelligent choices for improving daily eating habits and extension of healthy lifestyle. This book chapter presents a new machine learning approach for meal classification and assessment of nutrients values based on weather conditions along with new and innovative ideas for further study and research on health care-related applications.

Details

Big Data Analytics and Intelligence: A Perspective for Health Care
Type: Book
ISBN: 978-1-83909-099-8

Keywords

Article
Publication date: 4 March 2022

Neena Sondhi and Rituparna Basu

This paper attempts to explore and identify the growing segments of online buyers of premium brands in the context of the post-pandemic market in India. The multi-dimensional…

Abstract

Purpose

This paper attempts to explore and identify the growing segments of online buyers of premium brands in the context of the post-pandemic market in India. The multi-dimensional trait of fashion orientation has been used as the psychographic construct for segmenting young urban consumers who shop on e-commerce platforms.

Design/methodology/approach

An online study across major cities resulted in a sample of 555 urban consumers of premium apparel and accessories brands. Hierarchical, two-step and k-means cluster analysis were conducted to identify diverse consumer segments and arrive at a demographic and usage-based profiling of the clusters. Furthermore, one-way analysis of variance was conducted to assess the key drivers for an online purchase among the obtained segments.

Findings

The pioneering use of fashion orientation as a base for segmentation helped identify three distinct clusters of socially conscious fashionistas, fashion involved and fashion indifferent buyers. The study identified significant differences in the demographic composition as well as their usage patterns and purchase motivations to shop online.

Originality/value

The study looks at an extremely important but neglected category of premium brands. The distinct clusters of premium brand buyers highlighted by the study adds theoretical value as well as managerial insights for the premium brand marketer as they seek to target consumers in Asian economies.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 35 no. 2
Type: Research Article
ISSN: 1355-5855

Keywords

Case study
Publication date: 13 December 2023

Shailavi Modi and Vedha Balaji

The case study has several objectives: to gauge the evaluation of the direct-to-consumer industry in the economy of India, to analyse the competition of the brands, to ascertain…

Abstract

Learning outcomes

The case study has several objectives: to gauge the evaluation of the direct-to-consumer industry in the economy of India, to analyse the competition of the brands, to ascertain the evolution of smaller direct-to-consumer (DTC) brands on the purchasing capacity of consumers, to analyse challenges in branding in Tier 2 and 3 cities and to evaluate the strategic branding decisions of Mamaearth.

Case overview/synopsis

During her pregnancy, Ghazal Alagh and her husband Varun Alagh, the co-founders of Mamaearth, were looking for some good and natural products for their baby’s skincare. However, she could not find products that were 100% safe. Hence, as a concerned mother, she started using a few hands-on home remedies for her baby, which were 100% organic, and then the idea clicked to her to start a baby care brand named Mamaearth, which later also included personal care products. The company started as a DTC/internet-first brand in 2016, which only used to sell products online without any intermediaries when it was still trying to make its way in the market and was aware of the stiff competition by giants such as Hindustan Unilever and Proctor & Gamble, who were ruling the market for decades. When the COVID-19 pandemic hit, the market saw a shift in consumer buying patterns. There was greater use of e-commerce touch points for shopping, as various digital platforms such as the official site of products, social media and mobile platforms were used by consumers during the pandemic, leading to digitalization in buying and digitalization of consumer shopping journey. These technology platforms were expected to play a substantial role in reaching and creating consumer awareness, transaction and retention post-COVID according to reports by Deloitte 2020. Moreover, such a shift in behaviour amidst the COVID-19 pandemic shot up sales of this DTC brand and made itself the big shot it is today, where they were looking to get into an initial public offering in just seven years of its launch. They re-evaluated their strategy, which helped them become the biggest brand in no time.

Complexity academic level

This case study is suitable for Doctor of Philosophy students.

Supplementary material

Teaching notes are available for educators only.

Subject code

CSS 8: Marketing.

Details

Emerald Emerging Markets Case Studies, vol. 13 no. 4
Type: Case Study
ISSN: 2045-0621

Keywords

Article
Publication date: 7 September 2015

Khee Giap Tan, Kartik Rao and Ramkishen Rajan

This paper aims to provide an up-to-date analysis of the productivity in the agricultural sector within the states and union territories of India. Despite agriculture’s…

Abstract

Purpose

This paper aims to provide an up-to-date analysis of the productivity in the agricultural sector within the states and union territories of India. Despite agriculture’s diminishing role as a share of overall gross domestic product (GDP) in India, it plays a crucial role by providing a large proportion of jobs to the workforce. Recognising agriculture’s central role in the economy as well as the significant diversity between the states in terms of resources, this paper estimates the total factor productivity (TFP) for Indian crops at the state level from 2000 to 2010 using both the growth accounting and the Malmquist Index Data Envelopment Analysis methodologies. The results highlight the possibility of increasing production with existing technologies by focusing on efficient resource deployment and enhanced management techniques.

Design/methodology/approach

The paper utilizes both growth accounting and the Malmquist Index Data Envelopment Analysis methodologies to estimate the growth of TFP at the regional level at the sub-national level (for states and union territories).

Findings

The results highlight the wide variations in the performance of states with respect to growth in TFP for the period 2000-2010. At the regional level, the Western region experienced the largest TFP growth, while the Eastern region experienced the lowest. At the state level, Gujarat registered the highest TFP growth, while Bihar emerged as a laggard with the lowest growth in TFP.

Practical implications

The results highlight the possibility of increasing production with existing technologies by focusing on efficient resource deployment and enhanced management techniques.

Originality/value

Although most of the existing literature focuses on national level analysis for India, this paper provides an up-to-date analysis of the productivity in the agricultural sector within the states and union territories of India. Correspondingly, the results are more applicable for these sub-national economies and offer more relevant policy implications.

Details

International Journal of Development Issues, vol. 14 no. 3
Type: Research Article
ISSN: 1446-8956

Keywords

Article
Publication date: 26 May 2021

Sachin Negi, Shiru Sharma and Neeraj Sharma

The purpose of this paper is to present gait analysis for five different terrains: level ground, ramp ascent, ramp descent, stair ascent and stair descent.

Abstract

Purpose

The purpose of this paper is to present gait analysis for five different terrains: level ground, ramp ascent, ramp descent, stair ascent and stair descent.

Design/methodology/approach

Gait analysis has been carried out using a combination of the following sensors: force-sensitive resistor (FSR) sensors fabricated in foot insole to sense foot pressure, a gyroscopic sensor to detect the angular velocity of the shank and MyoWare electromyographic muscle sensors to detect muscle’s activities. All these sensors were integrated around the Arduino nano controller board for signal acquisition and conditioning purposes. In the present scheme, the muscle activities were obtained from the tibialis anterior and medial gastrocnemius muscles using electromyography (EMG) electrodes, and the acquired EMG signals were correlated with the simultaneously attained signals from the FSR and gyroscope sensors. The nRF24L01+ transceivers were used to transfer the acquired data wirelessly to the computer for further analysis. For the acquisition of sensor data, a Python-based graphical user interface has been designed to analyze and display the processed data. In the present paper, the authors got motivated to design and develop a reliable real-time gait phase detection technique that can be used later in designing a control scheme for the powered ankle-foot prosthesis.

Findings

The effectiveness of the gait phase detection was obtained in an open environment. Both off-line and real-time gait events and gait phase detections were accomplished for the FSR and gyroscopic sensors. Both sensors showed their usefulness for detecting the gait events in real-time, i.e. within 10 ms. The heuristic rules and a zero-crossing based-algorithm for the shank angular rate correctly identified all the gait events for the locomotion in all five terrains.

Practical implications

This study leads to an understanding of human gait analysis for different types of terrains. A real-time standalone system has been designed and realized, which may find application in the design and development of ankle-foot prosthesis having real-time control feature for the above five terrains.

Originality/value

The noise-free data from three sensors were collected in the same time frame from both legs using a wireless sensor network between two transmitters and a single receiver. Unlike the data collection using a treadmill in a laboratory environment, this setup is useful for gait analysis in an open environment for different terrains.

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