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Article
Publication date: 1 September 2003

Karla P. Simmons and Cynthia L. Istook

With the use of 3D body scanners, body measurement techniques can be non‐contact, instant, and accurate. However, how each scanner establishes landmarks and takes the…

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Abstract

With the use of 3D body scanners, body measurement techniques can be non‐contact, instant, and accurate. However, how each scanner establishes landmarks and takes the measurements should be established so that standardization of the data capture can be realized. The purpose of this study was to compare body‐scanning measurement extraction methods and terminology with traditional anthropometric methods. A total of 21 measurements were chosen as being critical to the design of well‐fitting garments. Current body scanners were analyzed for availability of information, willingness of company cooperation, and relevance to applications in the apparel industry. On each of the 21 measurements, standard measurement procedure was identified for three different scanners: [TC]2, Cyberware, and SYMCAD. Of the 21 measures in the study, [TC]2 was the scanner that had the most measures identified for the study and also had the capability of producing many more with specific application for apparel.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 7 no. 3
Type: Research Article
ISSN: 1361-2026

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Book part
Publication date: 8 October 2018

Abstract

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Challenging the “Jacks of All Trades but Masters of None” Librarian Syndrome
Type: Book
ISBN: 978-1-78756-903-4

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Article
Publication date: 21 May 2018

Karla McCormick

The purpose of this paper is to determine if the star power of an athletic endorser influenced consumers’ consumption of the advertised product. Specifically, does the…

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1949

Abstract

Purpose

The purpose of this paper is to determine if the star power of an athletic endorser influenced consumers’ consumption of the advertised product. Specifically, does the amount of star power an athlete is thought to have impact consumers’ direct consumption of the advertised product and media consumption of the athlete? Moreover, the components of star power, along with congruency measures, were examined to determine which components of star power influenced both direct and media consumption.

Design/methodology/approach

Four advertisements were created that used an athlete with high star power and an athlete with low star power. Respondents viewed two of the advertisements, but did not know which athlete had high star power or low star power. They were asked to answer a questionnaire that contained questions pertaining to the components of star power (source attractiveness, source credibility, professional trustworthiness, likeable personality and character style), congruency of the athlete and product, direct consumption of the advertised product and media consumption of the athlete.

Findings

Results indicated that overall star power increased the direct consumption of the advertised product and the media consumption of the athlete, however not each component was found to be significant. Character style was the only component that was consistently significant across all four advertisements. The congruency between the athlete and product was also found to be significant across all four advertisements.

Research limitations/implications

First, this study only looked at two athletes; others may generate different results. Second, the products used in the study were fashion related; other categories of products may also generate different relationships. Third, only two brands were used. It was also assumed that the respondents knew the athlete in the advertisement. Finally, the questions used to measure direct consumption did not distinguish between buying the brand in the store or online.

Originality/value

This study has the potential to contribute theoretically by analyzing how and which components of star power affect consumption of endorsed products, as well as which components influence consumers. Moreover, adding a congruency measure will aide in strengthening the measurement of endorser effectiveness. The justification of the present study lies in the need to determine how the dimensions of star power an athlete possesses contribute to the consumption behaviors of consumers.

Details

International Journal of Sports Marketing and Sponsorship, vol. 19 no. 3
Type: Research Article
ISSN: 1464-6668

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Case study
Publication date: 1 January 2011

Keyur Thaker

Management control system, corporate performance management, budgeting, planning, multinational organization.

Abstract

Subject area

Management control system, corporate performance management, budgeting, planning, multinational organization.

Study level/applicability

Graduate and executive education level management programs.

Case overview

General Motors India (GMI) operations established in 1994 and grew steadily, unlike her startling global performance. In 2007, GMI unveiled its new vision and mission for aggressive growth, expansion and establishing presence across all segments. With increased globalization of General Motors Corporation (GMC), the strategic importance of GMI for sourcing was envisaged. The case describes the organization structure and management control systems at GMI and the changes onto new strategy and vision. The case narrates the unique futures of its control systems such as dual reporting and matrix organization, business plan deployment (BPD), budgeting, performance measurement and compensation system.

Expected learning outcomes

The financial planning and control system in a large decentralized multinational subsidiary. Typical organizational responsibility structure and administrative and functional, dual-control mechanism. Appreciate strategic planning and budgeting process and how the strategy is cascaded through multiple key result areas and the BPD board. The business environment and strategy dynamics and its relationship with the prevalent control system. Opportunity for students to speculate the changes in control system in wake of radical changes in the business and company environment. Opportunity to introduce Simmons (1995) levers of controls and management control system package.

Supplementary materials

Teaching notes.

Details

Emerald Emerging Markets Case Studies, vol. 1 no. 1
Type: Case Study
ISSN: 2045-0621

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Book part
Publication date: 26 February 2016

RaShauna Brannon, LaVerne Gray, Miraida Morales, Myrna E. Morales, Mario H. Ramírez and Elnora Kelly Tayag

This chapter introduces an initiative of the Spectrum Doctoral Fellows to build an online resource that engages the Library and Information Studies (LIS) community in a…

Abstract

Purpose

This chapter introduces an initiative of the Spectrum Doctoral Fellows to build an online resource that engages the Library and Information Studies (LIS) community in a discussion of social justice initiatives within the field. This tool further develops a social justice framework that raises awareness of and integrates social justice methodologies into LIS curricula and library practices. This framework facilitates community building and the empowerment of the populations they serve.

Methodology/approach

Using an iterative approach to user-centered design, the Social Justice Collaboratorium (SJC) development process consists of input from a community of engaged users to inform the wireframe, prototype, testing, and development phases. This includes gathering substantial qualitative and quantitative data such as surveys of LIS faculty, practitioners and students, as well as tracking web analytics once the tool is live.

Practical implications

The SJC allows for the confluence of research, resources, networks, best practices, and LIS school models in a centralized medium. Designed for LIS practitioners, faculty, staff, and students, as well as those interested in project management, resource development, and collaborative work, the SJC supports different approaches to social justice in LIS.

Originality/value

The SJC will be accessible to a distributed community of social justice LIS scholars, practitioners, students, and activists. Contributions from the community of users throughout every stage of the development process ensures participation, stewardship, and intentionality. In this way, the SJC will be a transformative tool for the LIS community as a vehicle for promoting equity and social change.

Details

Perspectives on Libraries as Institutions of Human Rights and Social Justice
Type: Book
ISBN: 978-1-78635-057-2

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Article
Publication date: 1 April 1996

Hannelore B. Rader

The following is an annotated list of materials dealing with information literacy including instruction in the use of information resources, research, and computer skills…

Abstract

The following is an annotated list of materials dealing with information literacy including instruction in the use of information resources, research, and computer skills related to retrieving, using, and evaluating information. This review, the twenty‐second to be published in Reference Services Review, includes items in English published in 1995. After 21 years, the title of this review of the literature has been changed from “Library Orientation and Instruction” to “Library Instruction and Information Literacy,” to indicate the growing trend of moving to information skills instruction.

Details

Reference Services Review, vol. 24 no. 4
Type: Research Article
ISSN: 0090-7324

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Article
Publication date: 1 January 1983

Janet L. Sims‐Wood

Life studies are a rich source for further research on the role of the Afro‐American woman in society. They are especially useful to gain a better understanding of the…

Abstract

Life studies are a rich source for further research on the role of the Afro‐American woman in society. They are especially useful to gain a better understanding of the Afro‐American experience and to show the joys, sorrows, needs, and ideals of the Afro‐American woman as she struggles from day to day.

Details

Reference Services Review, vol. 11 no. 1
Type: Research Article
ISSN: 0090-7324

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Article
Publication date: 29 March 2011

Kieron Sheehy, Rajni Kumrai and Martin Woodhead

The paper aims to explore young people's experiences of having access to personal advisors (PAs), from Connexions, a support and guidance service.

Abstract

Purpose

The paper aims to explore young people's experiences of having access to personal advisors (PAs), from Connexions, a support and guidance service.

Design/methodology/approach

Semi‐structured interviews were conducted, in two phases, with young people in a large new town. Thematic analysis highlighted significant issues and suggested factors that might differentiate between those in employment, education and training and those not in this position.

Findings

Young people's relationship with their Connexions PA emerged as a significant factor in mediating the extent to which they used the service as a “portal” to opportunities and resources. For some young people faced with complex and challenging circumstances, the relationship with their PA provided a uniquely stable and valued source of support.

Research limitations/implications

Although drawn from a small and focused sample, the results suggests that the large‐scale cuts to the service, currently underway, could have a significant impact on young people in difficult circumstances.

Practical implications

The identity of the Connexions service creates issues of access for potential service users.

Originality/value

The research illustrates the positive impact that PAs can have in the complex and challenging situations which some young people encounter. It highlights the nature of the relationship developed with PA as a key issue in facilitating positive changes in the lives of young people. It also suggest that the categories of not in education, employment and training and education, employment and training are too simplistic as descriptors of the young peoples lives or the work undertaken with them by PAs.

Details

Equality, Diversity and Inclusion: An International Journal, vol. 30 no. 3
Type: Research Article
ISSN: 2040-7149

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Article
Publication date: 5 September 2008

Irini D. Rigopoulou, Ioannis E. Chaniotakis, Constantine Lymperopoulos and George I. Siomkos

The purpose of this paper is to investigate the effect of after‐sales services on customers' satisfaction as well as on their behavioural intentions, namely “repurchase…

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Abstract

Purpose

The purpose of this paper is to investigate the effect of after‐sales services on customers' satisfaction as well as on their behavioural intentions, namely “repurchase intention” and “word‐of‐mouth” (WOM).

Design/methodology/approach

The research conducted followed a quantitative methodology. The selected research tool was a questionnaire, which was administered via phone interviews using the CATI process. The study conducted was targeted to customers of a large retail chain marketing electrical appliances in Greece and 420 usable responses were utilised. A path analysis was performed using the “Amos 4.0” software.

Findings

After‐sales service quality affect satisfaction, which in turn affects behavioural intentions. Hence, after‐sales services affect the overall offering and thus, the quality of the relationship with customers.

Research limitations/implications

Limitations are related to the use of only two after‐sales services and the restricted geographical area of the field research.

Practical implications

An understanding of the effect of after‐sales services in satisfaction and post behavioural intentions is important to services marketing managers because it allows them to differentiate their offering substantially in a way that strengths the relationship with their clientele in the short, as well as in the long, run.

Originality/value

The paper manages to identify the effects of after‐sales service on satisfaction and behavioural intentions, especially in a dynamic retail sector where customers are highly involved. This study contributes to the body of academic knowledge by shedding more light into the role of after‐sales services to the overall offering provided.

Details

Managing Service Quality: An International Journal, vol. 18 no. 5
Type: Research Article
ISSN: 0960-4529

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Article
Publication date: 14 January 2019

Teresa Treviño and José Luis Pineda Garelli

This paper aims to explore the motivations of digital moms to develop relationships with brands in the online environment.

Abstract

Purpose

This paper aims to explore the motivations of digital moms to develop relationships with brands in the online environment.

Design/methodology/approach

Following a qualitative, interpretative approach, this paper uses several data collection methods such as netnography, focus groups and in-depth interviews to fully understand the motivations of digital moms.

Findings

The results suggest that eight motivations influence consumers to engage with and follow brands on their social networking sites: information, entertainment, knowledge-seeking, social influence, social interaction, brand-relationship maintenance, communication and self-expression. A proposed framework that categorizes these motivations based on the level of engagement, and the type of user is discussed along with the new functions that brands fulfill in the online environment.

Research limitations/implications

These findings have practical implications for managers seeking to design and implement improved branding strategies to develop stronger, more meaningful relationships with their customers. The location of participants of this study can be considered as a limitation, as the different life situations or contexts of other Internet users may alter the results.

Originality/value

This study recognizes important changes in consumer behavior elicited by online technologies. Several qualitative data collection methods are used to identify and provide a more comprehensive understanding of the motivations of digital moms to interact with brands online. A major contribution of this research is the establishment of a link between consumer-brand relationship theory and uses and gratifications theory.

Details

Qualitative Market Research: An International Journal, vol. 22 no. 1
Type: Research Article
ISSN: 1352-2752

Keywords

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