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Article
Publication date: 18 December 2023

Jose Andres Areiza-Padilla, Tatiana Galindo-Becerra, Iván Veas-González and Karla Barajas-Portas

This article examines some of the trends that allow to understand and analyze the evolution of the idea of entrepreneurship to become a family business.

Abstract

Purpose

This article examines some of the trends that allow to understand and analyze the evolution of the idea of entrepreneurship to become a family business.

Design/methodology/approach

This paper is based on systematic research.

Findings

Around four current trends and four future trends are presented, which allow the authors to understand how the family of an entrepreneur influences in a direct and indirect way in their business, until even managing to transform that business into a family business through planning, organization, management and control exercised by several members of the family of the initial entrepreneur and his future generations in that company.

Originality/value

This research makes it possible to identify some challenges and opportunities that family businesses must face, which arise from an enterprise and which can help them to have business success, covering part of the past, present and future of such organizations. In this way, this article synthesizes how family dynamics and business dynamics are intertwined through the influence of the family on an entrepreneur’s business model.

Details

Journal of Family Business Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2043-6238

Keywords

Article
Publication date: 19 August 2022

Pável Reyes-Mercado, Karla Barajas-Portas, Jati Kasuma, Margarita Almonacid-Duran and Guillermo Alfredo Zamacona-Aboumrad

The purpose of this study is to analyze the intentions and use behavior of digital learning environments in business education under the COVID-19 pandemic. Digital learning…

Abstract

Purpose

The purpose of this study is to analyze the intentions and use behavior of digital learning environments in business education under the COVID-19 pandemic. Digital learning environments (DLEs) are ready to use bundles of heterogeneous educational technologies used by schools to deliver online courses that contrast to traditional packaged learning management systems. Through the merger of Technology Readiness Index and Unified Theory of Adoption and Use of Technology, a nuanced perspective on the adoption of DLEs under the COVID-19 pandemic is achieved.

Design/methodology/approach

A cross-sectional survey study gathered sample data from Mexico, Malaysia and Spain to assess the effect of broad perceptions on technology and specific technologies embedded in DLEs. Data were analyzed using structural equation models and multigroup analysis.

Findings

Student optimism and innovativeness play a critical role in assessing specific features of DLEs. Discomfort and insecurity as barriers to adoption play a minor role. Performance expectancy has a strong effect on behavioral intention to use DLEs, but the effect of effort expectancy is nonsignificant. Multigroup analysis shows significant differences in technology perceptions between samples from Malaysia versus Mexico and Spain.

Practical implications

DLEs help students complete their academic tasks in online and hybrid settings. Instructors can take advantage of students’ positive perceptions of technology to set up DLE use in classrooms. They need to focus on the facilitating conditions of specific technologies and on learning outcomes that remain more important than learning how to use specific technologies.

Originality/value

Technology adoption studies usually rely on only one model, and this is one of the few studies that merge Technology Readiness Index and Unified Theory of Adoption and Use of Technology models. The results of this study support a comprehensive view of individual perceptions of technology and specific attributes of DLEs and their effects on behavioral intentions in relation to DLEs.

Details

Journal of International Education in Business, vol. 16 no. 1
Type: Research Article
ISSN: 2046-469X

Keywords

Article
Publication date: 5 November 2019

Enrique Marinao-Artigas, Leslier Valenzuela-Fernández and Karla Barajas-Portas

The purpose of this paper is to analyze the effect of the consumer’s emotional shopping experience on the perception of benefits and on the corporate reputation of a department…

Abstract

Purpose

The purpose of this paper is to analyze the effect of the consumer’s emotional shopping experience on the perception of benefits and on the corporate reputation of a department store.

Design/methodology/approach

This study was applied to a non-probabilistic sample survey proportionally distributed among the main department stores in Chile and Mexico.

Findings

The findings show for both countries that the functional and symbolic benefit perceived by consumers significantly influences the reputation of department stores. However, the hedonic benefit perceived by the consumer had a negative effect on the reputation of the store.

Practical implications

The companies could redirect their marketing and commercial management strategies based on the variables and relationships of the model proposed in this study. For instance, managers should implement strategies to improve the emotional experience of their clients. In addition, future studies also could use other variables inherent to the consumer’s purchasing behavior to evaluate their effects on the corporate reputation of the department store.

Originality/value

This research contributes with the proposal of an explanatory model for decision making, using structural equations that suggest that the affective evaluation of the shopping experience is a key antecedent of the functional, hedonic and symbolic benefits perceived by the consumer. Moreover, the emotional experience plays a key role as an antecedent for the corporate reputation of a company.

Propósito

El objetivo de esta investigación es analizar el efecto de la experiencia emocional de compra del consumidor en la percepción de los beneficios y en la reputación corporativa de una tienda por departamentos.

Diseño/Metodología/Enfoque

Este estudio se aplicó a una muestra no probabilística a través de una encuesta distribuida proporcionalmente entre las principales tiendas por departamentos de Chile y México.

Resultados

Los resultados muestran para ambos países que el beneficio funcional y simbólico percibidos por los consumidores influye significativamente en la reputación de las tiendas por departamentos. Sin embargo, el beneficio hedónico percibido por el consumidor tuvo un efecto negativo en la reputación de la tienda.

Implicaciones prácticas

Las empresas podrían redirigir sus estrategias de marketing y gestión comercial en función de las variables y relaciones del modelo propuesto en este estudio. Por ejemplo, los gerentes deben implementar estrategias para mejorar la experiencia emocional de sus clientes. Además, los estudios futuros también podrían usar otras variables inherentes al comportamiento de compra del consumidor para evaluar sus efectos en la reputación corporativa de las tiendas por departamentos.

Originalidad/Valor

Esta investigación contribuye con la propuesta de un modelo explicativo para la toma de decisiones, utilizando ecuaciones estructurales que sugieren que la evaluación afectiva de la experiencia de compra es un antecedente clave de los beneficios funcionales, hedónicos y simbólicos percibidos por el consumidor. Además, la experiencia emocional juega un papel clave como antecedente de la reputación corporativa de una empresa.

Details

Academia Revista Latinoamericana de Administración, vol. 32 no. 4
Type: Research Article
ISSN: 1012-8255

Keywords

Article
Publication date: 3 April 2019

Pilar Madrazo-Lemarroy, Karla Barajas-Portas and Maria Elena Labastida Tovar

The purpose of this paper is to probe how reward-based crowdfunding campaigns accomplish their goal by adopting the theoretical constructs of social capital dimensions…

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Abstract

Purpose

The purpose of this paper is to probe how reward-based crowdfunding campaigns accomplish their goal by adopting the theoretical constructs of social capital dimensions: structural, cognitive and relational.

Design/methodology/approach

The approach used is a design model for concluded campaigns in a Mexican crowdfunding platform, which determines social capital from operating social networks (Facebook and Twitter). By using this model, the associations between the dimensions are revealed, verifying how social capital flourishes during the campaign and how it alters the campaign’s outcome.

Findings

The findings demonstrate how social interaction through a wide social network (structural dimension), shared vision and values among entrepreneurs and their potential funders (cognitive dimension), and the development of trustworthiness within the campaign (relational dimension) boost the probability of achieving the crowdfunding goal.

Research limitations/implications

The results inform researchers on how social capital is forged from social networks during a crowdfunding campaign. However, the method must be validated with other crowdfunding models and other social network platforms commonly used by campaign creators.

Practical implications

Contributions from this paper include tools (design model and evaluation method) associating theory with the crowdfunding mechanism, complementing previous work. Crowdfunding providers, as well as campaign creators, have now an approach to appraise social capital and obtain the desired goal.

Originality/value

In addition to providing much-needed research on the current state of crowdfunding, this paper analyzes the link between practice and theory, which can be valuable in confining the mechanism to an accurate theory and ensuring the theory’s longevity.

Details

Internet Research, vol. 29 no. 5
Type: Research Article
ISSN: 1066-2243

Keywords

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