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Article
Publication date: 9 October 2023

Siripen Dabphet

This study aimed to explore how the attributes of heritage destinations become constraints on tourists' intention to revisit these destinations and to provide stakeholders with…

Abstract

Purpose

This study aimed to explore how the attributes of heritage destinations become constraints on tourists' intention to revisit these destinations and to provide stakeholders with strategies to mitigate travel constraints, thereby increasing tourists' revisit intention.

Design/methodology/approach

A quantitative research approach was used, and data collection utilised a convenience sampling method. A total of 1,250 tourists completed self-administered, on-site surveys. To analyse the collected data effectively and to test hypotheses, multilevel analysis models were created.

Findings

Heritage-destination attributes are found to mediate the impact of perceived constraints on tourists' intention to revisit heritage destinations. Positive perceptions of heritage and cultural attractions among tourists can mitigate the adverse effects of constraints on their intentions.

Research limitations/implications

This study only focused on examining the downward cross-level impact, i.e. from the macro level to the individual level. This could be beneficial for exploring an upward cross-level impact.

Practical implications

The findings provide strategic guidance for marketing programs to enhance the reputation of heritage destinations. By identifying and establishing attributes specific to heritage destinations that visitors perceive as the most appealing, program designers can effectively target their efforts. Additionally, the findings help stakeholders of heritage destinations develop and provide suitable heritage and cultural attractions and tourism infrastructure in line with tourists' preferences.

Originality/value

This study employed a multilevel approach to examine how heritage-destination attributes and related constraints on travelling on impact individuals' intentions to revisit destinations. The study considered a macro-based perspective to analyse these effects.

Details

Journal of Hospitality and Tourism Insights, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 19 April 2022

Prosenjit Ghosh and Sabyasachi Mukherjee

The study aims to cluster the travellers based on their social media interactions as well as to find the different segments with similar and dissimilar categories according to…

580

Abstract

Purpose

The study aims to cluster the travellers based on their social media interactions as well as to find the different segments with similar and dissimilar categories according to traveller's choice. The study also aims to understand the behaviour of clusters of the travellers towards destination selection and accordingly make the tour packages in order to improve tourists' satisfaction and gain viable benefits.

Design/methodology/approach

Agglomerative hierarchical clustering with Ward's minimum variance linkage algorithm and model-based clustering with parameterized finite Gaussian mixture models has been implemented to achieve the respective goals. The dimension reduction (DR) technique was introduced for better visualizing clustering structure obtained from a finite mixture of Gaussian densities.

Findings

A total of 980 travellers have been clustered into 8 different interest groups according to their tourism destinations selection across East Asia based on individual social media feedback. For selecting the optimal number of clusters as well as the behaviour of the interested travellers groups, both these proposed methods have shown remarkable similarities. DR technique ensures the reduction in dimensionality with seven directions, of which the first two directions explained 95% of total variability.

Practical implications

Tourism organizations focus on marketing efforts to promote the most attractive benefits to the clusters of travellers. By segmenting travellers of East Asia into homogeneous groups, it is feasible to choose a similar area to test different marketing techniques. Finally, it can be identified to which segments, new respondents or potential clients belong; consequently, the tourism organizations can design the tour packages.

Originality/value

The study has uniqueness in two aspects. Firstly, the study empirically revealed tourists' experience and behavioural intention to select tourism destinations and secondly, it finds quantifiable insights into the tourism phenomenon in East Asia, which helps tourism organizations to understand the buying behaviours of tourists' segments. Finally, the application of clustering algorithms to achieve the purpose of this study and the findings are very new in the literature on tourism, to understand the tourist behaviour towards destination selection based on social media reviews.

Details

Journal of Hospitality and Tourism Insights, vol. 6 no. 2
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 16 May 2023

Sadia Aziz and Muhammad Abdullah Khan Niazi

Tourists’ irresponsible behaviours (e.g. damaging flowers, writing and painting on the walls and throwing waste material in the water and around the sea site) damage the coastal…

Abstract

Purpose

Tourists’ irresponsible behaviours (e.g. damaging flowers, writing and painting on the walls and throwing waste material in the water and around the sea site) damage the coastal environment. The irresponsible behaviour of tourists has raised concerns about the sustainability of the coastal tourism environment. The purpose of this study is to identify and explain the behavioural patterns of tourists that can influence the environmentally responsible behaviours (ERBs) of tourists, particularly in the context of coastal tourism. The study aims to provide a theoretical and practical explanation of destination image and perceived destination value (PDV) in shaping ERB with the mediating role of destination social responsibility (DSR) among tourists at the coastal touring destination.

Design/methodology/approach

The study used a quantitative research design and data were gathered from the five beaches in Karachi. Structured equation model was used to analyse the direct and mediating effect while stepwise regression was used to analyse the moderating effect of DSR. The results of the direct effect showed that cognitive image has a significant effect on the affective image, while the insignificant effect on conative image and ERB. While the affective image has a significant effect on conative and ERB, and finally, results showed a significant effect of conative image on ERB. Results of the study revealed that PDV significantly mediated the relationship between cognitive, affective and conative destination image and ERB. Finally, the study’s results revealed that DSR has significantly moderated the relationship between affective, conative destination image, PDV and ERB.

Findings

The results are divided into three categories, direct effect, mediating effect and moderating effect. The results of the direct effect showed that cognitive image has a significant effect on the affective image, while the insignificant effect on conative image and ERB. While affective image has a significant effect on conative and ERB, and finally, results showed a significant effect of conative image on ERB. It is found in the results that PDV significantly mediated the relationship between cognitive, affective and conative destination image and ERB. Finally, the study’s results revealed that DSR has significantly moderated the relationship between affective, conative destination image, PDV and ERB.

Research limitations/implications

First, data has been collected from a single geographic area of Pakistan. Therefore, cross-country data are required to compare the ERB of tourists. Second, only local respondents are considered in the study; future studies may include foreign tourists as well. Finally, data has been collected during one month in summer, which may have measured the experience of only summer. The respondent may have different perceived values and destination images during winter. The future study may split data collection into summer and winter to cover diverse perceptions of tourists.

Social implications

It is almost impossible for coastal destinations to achieve a competitive advantage without attaining sustainable coastal environments. Clean and green beaches and responsible behaviour towards marine mammals can only be achieved through tourists’ ERB. This study has major contributions towards society by reserving the natural environment of coastal areas.

Originality/value

This research will significantly contribute to the existing literature by extending the ERB knowledge through the theoretical lens of cognitive-affective-conative models and social expectancy theory. Moreover, PDV as a mediator and DSR as a moderator will enhance the understanding of ERB and extend the existing literature. Further research has provided a strong understanding of how cognitive, effective and conative image helps in influencing the ERB of tourists. Moreover, research will benefit destination managers and policymakers to enhance the image and perceived value of touring destinations. Finally, this study is a unique attempt to present a comprehensive model which could be applicable to diverse situations and areas.

Details

Social Responsibility Journal, vol. 19 no. 10
Type: Research Article
ISSN: 1747-1117

Keywords

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