Search results

1 – 10 of 11
Click here to view access options
Article
Publication date: 26 April 2013

Bishnu Sharma, Maria Raciti, Rebecca O'Hara, Karin Reinhard and Fiona Davies

The purpose of this paper is to examine the relationship between perceived susceptibility to alcohol retailers' sales promotion strategies and young, female university…

Downloads
2250

Abstract

Purpose

The purpose of this paper is to examine the relationship between perceived susceptibility to alcohol retailers' sales promotion strategies and young, female university students' intention to buy alcohol and attitude towards alcohol consumption.

Design/methodology/approach

Data were collected from a convenience sample of three universities in three OECD countries with high alcohol consumption per capita: Australia (n=305), Germany (n=323) and Wales (n=361). A self‐administered survey approach was used to collect data from female university students between the ages of 18 and 24 years in one university in each country. The four alcohol sales promotion strategies of interest were price reductions, quantity specials whereby the more you buy the less you pay on a pro rata basis, bulk purchasing of alcohol, and purchasing from more than one store to take advantage of low prices.

Findings

The study found that except for retailer price reductions, the association between Welsh university students' intentions to buy alcohol and their susceptibility to the remaining retailers' sales promotions was greater than that of university students in Australia and Germany, respectively. Significant differences between the countries were found in terms of the salience of perceived susceptibility to retail sales promotion strategies and their correlation with students' attitude towards alcohol consumption.

Originality/value

The paper's findings provide insights particularly for upstream, legislative strategic interventions to combat the issue of alcohol drinking of young female university students.

Details

Journal of Consumer Marketing, vol. 30 no. 3
Type: Research Article
ISSN: 0736-3761

Keywords

Click here to view access options
Article
Publication date: 16 May 2009

Bishnu Sharma, Michael Harker, Debra Harker and Karin Reinhard

This aim of this study is to investigate whether food choice varies by the place of residence (dependent or independent) of a group of young adults.

Downloads
1997

Abstract

Purpose

This aim of this study is to investigate whether food choice varies by the place of residence (dependent or independent) of a group of young adults.

Design/methodology/approach

A self‐administered questionnaire was used to collect quantitative data from 305 German students between the ages of 18 to 24 years.

Findings

It was found that students who lived in the family home consumed more helpings of both fruit and vegetables each day, compared with young adults who lived independently. Further, higher proportions of dependent students ate more servings of every food group each day compared with their independent counterparts. It was also found that there is a significant difference in mood, weight concern and attitudes towards healthy eating between students under 21‐years‐old and those above 21‐years‐old.

Research limitations/implications

The research was a cross‐sectional study of a selected group of German university students from a single campus that was based on a quota sample and assessed self‐reported behaviour on a self‐administered questionnaire. While the limitations associated with these aspects of research design affect the generalizability of the findings, they, nonetheless, do not detract from the strengths and novelty of the research.

Practical implications

In terms of education, campaigns may consider focusing on improving the attitude toward healthy eating among young German adults who live in a dependent arrangement within the family home, perhaps encouraging the young adult to be an influencer in food purchases. Furthermore, it is suggested that social marketing campaigns that educate young adults about food‐related activities, such as budgeting, preparation and cooking, in readiness for, or in the early stages of, their transition to independent living would yield positive results. The motivation component of social marketing may also be informed by the research findings. Specifically, persuasive messages that correspond with Sheth and Frazier's inducement process may encourage healthier eating.

Originality/value

Being a relatively unexplored area, the findings are novel and provide valuable insights for the implementation of an inducement process for planned social change as well as informing the education and motivation elements of intervention strategies.

Details

British Food Journal, vol. 111 no. 5
Type: Research Article
ISSN: 0007-070X

Keywords

Click here to view access options
Article
Publication date: 8 February 2013

Maria Raciti, Rebecca O'Hara, Bishnu Sharma, Karin Reinhard and Fiona Davies

The purpose of this study is to understand the effect of price promotions, venue and place of residence on low‐risk, risky and high‐risk alcohol consumption behaviour of…

Downloads
1128

Abstract

Purpose

The purpose of this study is to understand the effect of price promotions, venue and place of residence on low‐risk, risky and high‐risk alcohol consumption behaviour of young women between 18 and 24 years of age who attend university in Australia, Wales and Germany.

Design/methodology/approach

The quantitative, self‐administered questionnaire collected data from a convenience sample of three universities in three OECD countries with high alcohol consumption being: a regional Australian university (n=305), a city Welsh university (n=354) and a rural German university (n=325).

Findings

First, the multinomial logistic regression results revealed that price promotions and venue influenced alcohol consumption in Wales alone while place of residence influenced alcohol consumption in Australia; however, price promotions, venue and place of residence had no effect on young women attending university in Germany. Second, the binomial logistic regression results for Wales reported a sensitivity to price promotions for all three alcohol consumption risk classifications; however, location was of little consequence to risky drinkers when compared to high risk drinkers. For Australia, the place of residence did not influence alcohol consumption for both risky and high‐risk drinkers.

Originality/value

The value of this study lies in the examination of three levels of alcohol consumption – low‐risk, risky and high‐risk – for the same cohort across three countries using the same test instrument and standard alcohol consumption metrics. As such, this study provides a more meaningful macro view of alcohol consumption; thus has the capacity to contribute to effectual intervention strategies.

Click here to view access options
Article
Publication date: 1 January 1992

Reinhard Budde, Karlheinz Kautz, Karin Kuhlenkamp and Heinz Züllighoven

Explains and defines prototyping in terms of its character, actorsand types. Examines four aspects: its use in the software developmentprocess, its goals, horizontal and…

Downloads
1376

Abstract

Explains and defines prototyping in terms of its character, actors and types. Examines four aspects: its use in the software development process, its goals, horizontal and vertical and the relationship between prototype and application system. Clarifies the distinction between breadboard and prototype.

Details

Information Technology & People, vol. 6 no. 2/3
Type: Research Article
ISSN: 0959-3845

Keywords

Content available
Article
Publication date: 1 August 2000

Downloads
166

Abstract

Details

Soldering & Surface Mount Technology, vol. 12 no. 2
Type: Research Article
ISSN: 0954-0911

Click here to view access options
Article
Publication date: 17 April 2009

Barbara F.H. Allen

The purpose of this paper is to introduce librarians, faculty, and other interested individuals to contemporary German literature in English translation.

Abstract

Purpose

The purpose of this paper is to introduce librarians, faculty, and other interested individuals to contemporary German literature in English translation.

Design/methodology/approach

German‐language authors born in 1950 or later and listed on the Contemporary Living Authors Comprehensive List developed by the German vendor Otto Harrassowitz are searched in OCLC's WorldCat database to determine the existence of English translations. A bio‐bibliographical list is then developed featuring all contemporary German‐language authors who have achieved an English language translation of at least one of their literary works.

Findings

Of the approximately 1,400 writers on Harrassowitz's comprehensive list, a surprisingly large number of almost 80 authors of the younger generation (born in 1950 or later) have been translated into English.

Originality/value

This bio‐bibliography of contemporary German belles lettres (of the younger generation) in English translation is the first of its kind. It can be used by librarians to check their current library holdings and to expand their collections of German literature in English translation.

Details

Collection Building, vol. 28 no. 2
Type: Research Article
ISSN: 0160-4953

Keywords

Click here to view access options
Article
Publication date: 1 January 1976

JOHN A. BROADWIN

First, the historical development of the IBZ is described. Next, the procedure it uses in choosing the periodicals covered and unique method it employs in indexing journal…

Abstract

First, the historical development of the IBZ is described. Next, the procedure it uses in choosing the periodicals covered and unique method it employs in indexing journal articles is examined. Then, the IBZ's strengths and weaknesses as a general periodical index are evaluated. And finally, the viability of such bibliographical enterprises as the IBZ is discussed. Throughout the paper the IBZ is compared with other indexes and indexing systems.

Details

Journal of Documentation, vol. 32 no. 1
Type: Research Article
ISSN: 0022-0418

Click here to view access options
Book part
Publication date: 8 March 2019

John Scott

Abstract

Details

The Emerald Guide to Max Weber
Type: Book
ISBN: 978-1-78769-192-6

Click here to view access options
Article
Publication date: 1 February 2000

Birgit Blättel‐Mink, Caroline Kramer and Anina Mischau

Investigates how women reconcile the two concepts of family and career. Considers the relative importance of each and questions whether these can truly be reconciled to…

Abstract

Investigates how women reconcile the two concepts of family and career. Considers the relative importance of each and questions whether these can truly be reconciled to the individual’s satisfaction. Looks at the attitudes and reasonings held by differing age ranges of women and compares their changing needs.

Details

Equal Opportunities International, vol. 19 no. 1
Type: Research Article
ISSN: 0261-0159

Keywords

Click here to view access options
Article
Publication date: 1 January 2005

Enrique S. Pumar

Recently there has been a resurgence in the study of how ideas shape policies. Two perspectives which dominate this literature are what Habermas has called the…

Abstract

Recently there has been a resurgence in the study of how ideas shape policies. Two perspectives which dominate this literature are what Habermas has called the empirical‐analytical tradition and historical‐hermeneutic tradition. These two epistemological positions represent contrasting views. They depict very different pictures of how ideas sway popular values and the policy choices confronted by policymakers. Each also raises important questions about how the processes of knowledge formation and promotion unfold and what actors play a dominant role in furthering these developments.

Details

International Journal of Sociology and Social Policy, vol. 25 no. 1/2
Type: Research Article
ISSN: 0144-333X

Keywords

1 – 10 of 11