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1 – 4 of 4Seung Hyun Lee and Cynthia Deale
After the COVID-19 outbreak began, travel demand dropped sharply and the potential impact of COVID-19 on sharing accommodations appears to be significant. Thus, it would be…
Abstract
Purpose
After the COVID-19 outbreak began, travel demand dropped sharply and the potential impact of COVID-19 on sharing accommodations appears to be significant. Thus, it would be meaningful to investigate how travelers have changed their perceptions of staying at sharing accommodations in the wake of the coronavirus pandemic. The purpose of this research was to compare consumers' perceived risks of using sharing accommodations, such as Airbnb, before and during the coronavirus pandemic.
Design/methodology/approach
Paired sample t-tests were applied, using two surveys collected in 2017 (pre-pandemic) and 2020 (peri-pandemic). The effects of stress levels from COVID-19 and previous experience with sharing lodging services on risk perception changes were also examined.
Findings
Consumers showed higher social, physical, performance and convenience risk perceptions during the pandemic. Not surprisingly, those respondents who were more conscious of the pandemic in terms of concern and anxiety had higher changes in their risk perceptions. In addition, changes in risk perception differed by consumers' usage experience.
Originality/value
The results of this study add to the body of knowledge about consumers' risk perceptions of the sharing economy, particularly in connection with a huge disruption such as the COVID-19 pandemic.
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Keywords
Jeremy St John, Karen St John and Bo Han
This study furthers one’s understanding of the motivations of the crowdfunding crowd by empirically examining critical factors that influence the crowd's decision to support a…
Abstract
Purpose
This study furthers one’s understanding of the motivations of the crowdfunding crowd by empirically examining critical factors that influence the crowd's decision to support a crowdfunding project.
Design/methodology/approach
Backer's comments from a sample of the top 100 most funded technology product projects on KickStarter were collected. A latent Dirichlet allocation (LDA) analysis strategy was adopted to investigate critical motivational factors. Three experts mapped those factors to the known theoretical constructs of social exchange theory (SET).
Findings
Although backers are motivated by value, they are also motivated by far less tangible social factors including trust and a feeling of psychological ownership. Findings suggest that the crowd is far more than a passive group of investors or customers and should be viewed as participatory stakeholders. This study serves as guidance for project owners hoping to motivate the crowd and for future investigators examining backer motivations in other types of crowdsourcing projects.
Research limitations/implications
Online chatter in the form of user-generated comments is an excellent data source for researchers to mine for value and meaning.
Practical implications
Given strong feelings of psychological ownership, project owners should actively engage the crowd and solicit the crowd for advice and help in order to motivate them.
Originality/value
The study presents the first empirical exploration of backer motivations using LDA guided by theory and the knowledge of experts. A framework of latent motivational factors is proposed.
Details
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Marcia Combs, Casey Hazelwood and Randall Joyce
Digital voice assistants use wake word engines (WWEs) to monitor surrounding audio for detection of the voice assistant's name. There are two failed conditions for a WWE, false…
Abstract
Purpose
Digital voice assistants use wake word engines (WWEs) to monitor surrounding audio for detection of the voice assistant's name. There are two failed conditions for a WWE, false negative and false positive. Wake word false positives threaten a loss of personal privacy because, upon activation, the digital assistant records audio to the voice cloud service for processing.
Design/methodology/approach
This observational study attempted to identify which Amazon Alexa wake word and Amazon Echo smart speaker resulted in the fewest number of human voice false positives. During an eight-week period, false-positive data were collected from four different Amazon Echo smart speakers located in a small apartment with three female roommates.
Findings
Results from this study suggest the number of human voice false positives are related to wake word selection and Amazon Echo hardware. Results from this observational study determined that the wake word Alexa resulted in the fewest number of false positives.
Originality/value
This study suggests Amazon Alexa users can better protect their privacy by selecting Alexa as their wake word and selecting smart speakers with the highest number of microphones in the far-field array with 360-degree geometry.
Details