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Barbara Bigliardi, Eleonora Bottani, Serena Filippelli, Leonardo Tagliente and Karen Venturini
The aim of this paper is to explore whether open innovation is emerging in the Italian fashion industry.
Abstract
Purpose
The aim of this paper is to explore whether open innovation is emerging in the Italian fashion industry.
Design/methodology/approach
Based on available studies on innovation and open innovation, we first identified the main facets of open innovation within the industry investigated, such as the process of searching for new ideas, the involvement of external partners in the new product development process and the use of collaboration mechanisms between supply chain partners. Starting from these findings, the authors designed a semi-structured questionnaire that was used as a guideline for 15 case studies, carried out in the Italian fashion industry.
Findings
The outcomes from the case studies allow drawing some conclusions about the emergency of open innovation in the fashion industry and the related patterns.
Originality/value
Given its exploratory nature, this study is expected to start a debate about open innovation in the fashion industry, as well as to encourage future studies in this field.
Details
Keywords
Ada T. Cenkci, Megan S. Downing, Tuba Bircan and Karen Perham-Lippman