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Article
Publication date: 1 October 2004

The Healthy Talk family planning campaign of Massachusetts: a communication‐centered approach

Hyunyi Cho, Peter Oehlkers, Juan Mandelbaum, Karen Edlund and Melanie Zurek

This article focuses on psychosocial barriers to sexual health and their implications on the design and delivery of mass media‐based public health campaigns. A family…

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Abstract

This article focuses on psychosocial barriers to sexual health and their implications on the design and delivery of mass media‐based public health campaigns. A family planning campaign that attempted to address barriers to seeking sexual health information and services by promoting positive attitudes toward couple's communication about sexual health care is presented. Specifically, this article reports how the campaign conducted formative research to develop audience‐centered, culturally sensitive messages, particularly with young adults, aged 18‐24 as well as Hispanic young adults (aged 18‐24); and utilized mixed‐media to effectively reach at‐risk populations.

Details

Health Education, vol. 104 no. 5
Type: Research Article
DOI: https://doi.org/10.1108/09654280410560569
ISSN: 0965-4283

Keywords

  • Social marketing
  • Advertising media
  • Diseases
  • Pregnancy
  • Sexual health
  • Young adults

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Article
Publication date: 4 April 2016

The power of workers: Knowledge work and the power balance in Scandinavian countries

Karen Modesta Olsen

The purpose of this paper is to examine how occupations and the institutional setting shape the power balance (individual bargaining power) between employees and…

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Abstract

Purpose

The purpose of this paper is to examine how occupations and the institutional setting shape the power balance (individual bargaining power) between employees and employers. It builds on theoretical approaches on knowledge work and institutional theory.

Design/methodology/approach

The paper uses the European Social Survey data in 2010/2011 to compare the power balance between employees and employers in three countries: Denmark, Sweden, and Norway. Multinomial logit regression was employed.

Findings

The results show that occupation and the institutional setting shape the power balance between employees and employers. Employees in highly skilled occupations perceive greater power vis-à-vis their employer, and employees in Denmark, characterized by greater flexibility for employers, perceive less power than in Sweden and Norway. In addition, age and gender are important demographic factors determining employees’ perceived power towards their employers.

Originality/value

The literature makes a number of assumptions with regard to the attitudes and behaviour of knowledge workers. However, research that compares employees in knowledge work with other occupational groups is scarce. This paper adds to the literature by comparing employees in highly skilled knowledge work with employees in lower skilled occupations. It also empirically shows how different approaches to definitions of knowledge work correspond.

Details

Employee Relations, vol. 38 no. 3
Type: Research Article
DOI: https://doi.org/10.1108/ER-10-2014-0121
ISSN: 0142-5455

Keywords

  • Employee relations
  • Power
  • Institutional theory
  • Knowledge work

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Article
Publication date: 1 March 1991

Managerial and Professional Women in North America: Problems and Prospects

Karen Korabik and Roya Ayman

Recently, more and more North American women have been choosing to pursue careers in management and the professions. The invasion of women into these once exclusively…

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Abstract

Recently, more and more North American women have been choosing to pursue careers in management and the professions. The invasion of women into these once exclusively masculine domains has been accompanied by a host of problems, many of which were unanticipated. In the articles presented here we examine the nature of these problems and provide some suggestions about what can be done to help resolve them.

Details

Equal Opportunities International, vol. 10 no. 3/4
Type: Research Article
DOI: https://doi.org/10.1108/eb010543
ISSN: 0261-0159

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