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This study aims to understand role employee emotional capital in e-commerce organizations for implementing a sustainability-oriented approach. It explores two research questions: First, what role does emotional capital play in creating a sustainability-oriented functioning in an e-commerce organization? Second, how the emotional capital of employees and leaders can be molded and aligned to the desired behavioral approach toward sustainability.

The authors’ methodology involves literature review undertaken to appropriately position the understanding of sustainability and its relationship with emotional capital in the e-commerce industry. The paper is based on the review of articles published between the year 1990 and 2020. Academic and peer-reviewed journal articles, which have contributed to enrich the concept of emotional capital and sustainability, were collected from various data sources like SCOPUS, ERIC, Science Direct and Emerald.

The findings indicate that the organizational emotional capital can help in designing and pursuing sustainability-oriented practices in a more “engaged” manner. This can further stimulate a new approach for determining the dimensions, goals and measurement criteria for organizational performance management in the e-commerce industry.

This is a first of its kind study that connects the dots between sustainable organization performance and emotional capital establishing groundwork for future research pursuits in the direction. This study presents strong futuristic managerial implications and focuses on how e-commerce organizations can achieve long-term sustainability performance by harnessing the resource of emotional capital, which is inherently present with them at individual and collective levels.

This paper aims to examine the traditional business communities and family businesses of India, their emergence and sustained growth.

The authors analyze the role of business communities in family businesses of India and identify business communities that have still sustained and marked a global presence.

Business communities such as Marwaris have the knack for business activities and are leaders of family businesses in India today, who have sustained their past success and continue to create new histories. Other traditional business communities such as Parsis, Sindhis, Chettiars and Gujarati banias have not been able to sustain much. Possible reasons were switching to white-collar jobs, taking up diplomacy and other professions, inter caste marriages, international migration in search of business and Indian government policies.

This study provides a useful source of information for academics, policy-makers and economists.

Traditional business communities populate the list of family businesses that have marked their global presence. This paper identifies various factors that are responsible for the growth and sustainability of these business communities.

The study clarifies the role of business communities in domestic economic development.

The paper explored traditional business communities of India and assessed their role in family businesses of India that currently mark a global presence.