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Presents a model of the machining system selection process that is focused on capital intensive, complex machining systems that are intended to provide service over a long time horizon. This model was developed based on interviews with both machine tool suppliers and buyers. The systems considered here increasingly face potentially conflicting demands such as: the ability to be quickly and inexpensively upgraded and reconfigured in order to have quick new product change‐over and ramp‐up time; and high product variety at close to mass production costs. This new “reconfigurability” capability increases the importance of the supplier‐buyer relationship after the machining system has been selected. We also remark that the selection process can serve as the basis for internal consensus and team building within the buyer firm and for enhancing supplier base quality.

Interest in supply chain management has been escalating during the last decade. Using a large sample of durable goods firms located in all major regions of the world, we extend two theoretical perspectives, namely the resource‐based view and the transaction cost economics view of the firm, to better understand the issues behind global sourcing. Both theory extensions were supported in separate by statistically significant regression results. Then, pooling predictors to represent both models together, these measures independently increase the odds of predicting global sourcing. For example, building of a firm’s technological capabilities that was captured through the levels of its R&D intensity, and percentage of revenue it generated from its new products was directly related to the increased levels of a firm’s global sourcing. Transaction costs (e.g. vertical integration, inversely related; length of frozen schedules, directly related) also emerged as a significant predictor of the level of global sourcing undertaken by a firm. This suggests that firms have two alternative ways to globalize operations supply, and raises the interesting question of whether or not these two strategies might operate simultaneously.

This study examines the empirical relationship between four broad antecedents of brand equity (branding strategy, brand structure, brand positioning and target market) and two separate dimensions of revenue premium: price premium and volume premium. Our modeling framework aims to explain how different antecedents of brand equity influence the realized velocity and margin of branded product sales, key drivers of operating cash flow. Our generalizable empirical analyses are based on a representative dataset of over 6,500 brands, across 200 consumer-packaged goods categories, spanning three years. We find that only 20% of brands command revenue premiums, for which volume premiums are the critical determinant. Branding strategies and brand structure primarily impact volume premium. In contrast, brand positioning has little effect. Target market substantially affects both premiums. Overall, these four elements account for 73% and 69% of the explained variations in price and volume premiums, respectively. This study provides generalizable, important, and novel insights for the theory and practice of brand management regarding price positioning and extending brands into new categories.

Shopper marketing describes the planning and execution of all marketing activities that influence a shopper along – and beyond – the path-to-purchase, from shopping trigger to purchase, consumption, repurchase, and recommendation stages. Shopper marketing practices at manufacturers and retailers are growing at a tremendous pace and a rising portion of marketing budgets are now devoted to shopper marketing. The first phase of shopper marketing research and practice, Shopper Marketing 1.0, addressed interesting issues, primarily relating to in-store marketing. In the next phase, Shopper Marketing 2.0, will significantly extend to out-of-store marketing, including online and mobile marketing, resulting in an integrated practice. In this new environment, to formulate and execute effective shopper marketing strategies, managers need to better understand the complete picture of how online, offline, mobile and in-store marketing influence shoppers in the path-to-purchase-and-beyond cycle. In this chapter, we present the evolution of shopper marketing, summarize key learnings, outline important issues, and discuss the opportunities and challenges of Shopper Marketing 2.0.

The purpose of this paper was to test the extract of barley as an environmentally friendly inhibitor for the acid corrosion of steel due to its wide availability as a popular major crop and its richness with different chemical constituents reported in literature (40) like alanine, glycine, serine, aspartic acid, leucine, valine, tyrosine and isoleucine with various number of functional groups that are able to chelate metal cations and to discuss the effect of temperature on its inhibition efficiency.

Electrochemical impedance spectroscopy (EIS) and polarization measurements were carried out using frequency response analyzer Gill AC instrument. The frequency range for EIS measurements was 0.1 ≤ f ≤ 1 × 103 with an applied potential signal amplitude of 10 mV around the rest potential. Polarization measurements were carried out at a scan rate of 30 mV/min, utilizing a three-electrode cell. A platinum sheet and saturated calomel electrode were used as counter and reference electrodes, respectively. The working electrode was constructed with steel specimens that have the following composition (weight per cent): C, 0.21; S, 0.04; Mn, 2.5; P, 0.04; Si, 0.35; and balance Fe.

Barley extract could act as an effective corrosion inhibitor for the acid corrosion of steel. The inhibiting action of the barley extract was attributed to its adsorption over the metal surface that blocks the available cathodic and anodic sites. Adsorption isotherms indicated that the adsorbed extract molecules cover one active center over the metal surface.

The research included the first use of an important world crop as an effective corrosion inhibitor that can reduce the corrosion of steel to an extent of 94 per cent.

Digital technology plays a vital role in empowering omnichannel integration. Research on digital technology has recently attracted attention and rapidly developed. However, a comprehensive assessment of the research status and potential gaps is yet to be conducted. Thus, this study investigated the current research status of digital technology-empowered omnichannel integration, and future research directions are proposed.

A three-stage bibliometric analysis was conducted on 764 articles published from 2000 to 2023, cited in the Web of Science database. Furthermore, performance and thematic analyses were performed.

The most productive contributors and influential articles in this field were identified, and four themes of focus were discovered: service quality, o2o commerce, omnichannel retailing, and digital transformation.

To the best of our knowledge, this work is the first attempt to enable researchers to understand the vast body of published scholarship on digital technology-empowered omnichannel integration.

Social media has broadened the scope of luxury brand marketing and has emerged as a salient tool for Internet marketing campaigns in the post-pandemic world. Under the theoretical lens of the SOR model, this study aims to explore the nexus between brand social media marketing (BSMM) activities and online consumer brand engagement (CBE) via mediating consumers' emotions in the modest luxury fashion branding post-pandemic context.

This study conducted a post-pandemic survey in five major metropolitan cities in Pakistan with a total of 584 eligible young consumers who follow the fan pages of fashion brands. Structural equation modeling was used to test hypotheses.

The findings reveal that BSMM activities have a significant influence on three emotion states (pleasure, arousal and dominance); however, only pleasure and arousal significantly drive CBE (i.e. affective engagement and activation). Moreover, the results show that pleasure and arousal partially mediate the relationships between BSMM activities and affective and activation dimensions of CBE, while dominance fully mediates the relationship between BSMM activities and cognitive engagement. Interestingly, only affective engagement was shown to be the most potent component of CBE in fostering positive emotions toward luxury fashion brands.

This study contributes to the literature on social media marketing and consumer brand engagement by revealing valuable insights into post-pandemic luxury fashion branding that could assist academicians and marketing practitioners of non-Western markets.

Disruptive external forces can bring businesses to a standstill and make their strategic plans obsolete overnight. COVID-19 exemplifies such a disruptive force, which has caused worldwide havoc and ongoing disruption in many sectors of the economy, while concurrently providing great opportunities for others. The goal in this study is to examine the experiences of firms that have been impacted by a prior disruptive force, offer five theoretical lenses for framing and examining such events, and provide a set of axioms based on the research findings.

The authors used a qualitative approach involving five short international marketing case studies of firms based in South Korea and Taiwan. These nations and firms were selected on the bases of their overall judicious navigation of the conditions presented by the COVID-19 pandemic. The authors gathered information about these firms through primary sources of information (personal and remote interviews as well as other communications), which the authors augmented with information from secondary sources.

The results indicate that external forces can bring both opportunities and threats to firms' international marketing strategies. The authors found that two strategies help firms cope with managerial issues associated with both the demand and the supply sides in successful firms in these nations: (1) leveraging opportunities presented by the pandemic through the successive introductions of new product and (2) the expansion of both the domestic and international markets.

The research provides five theoretical lenses to articulate the impact of disruptive external forces on international marketing strategies.

The research offers thirteen demand and supply side axioms for marketing managers involved in international business (e.g. exporters, importers, MNCs) to cope with disruptive external forces, like COVID-19.

Disruptive external forces, such as the pandemic, have enormous impact on firms and consumers alike. This research aims to limit the negative impact of future disruptions by engaging in contingency planning and added resilience, through which firms may continue to function and, to a large extent, consumers are able to acquire the necessary goods and services to maintain their quality of life.

The authors attribute the quicker response of these firms to their agility in managing the market impacts related to COVID-19 and to their prior conditioning in their respective geopolitical spheres. The authors summarize the findings in a set of nine supply side and a set of four demand side axioms.

This paper aims to examine the influence of leaves of Cucurbita maxima (LCM) extract on the corrosion of mild steel (MS) in 1N H₂SO₄ by gravimetric measurement and electrochemical study. The inhibition efficiency increased with increase in concentration of LCM. The corrosion rate increased with increase in temperature and decreased with increase in concentration of inhibitor compared to blank. The maximum inhibition efficiency of 96 per cent was obtained at 3 per cent v/v LCM at 343K for 1 h. The inhibitory action was explained on the basis of adsorption of secondary metabolites in the plant extract on the mild steel surface. The adsorption process obeys Langmuir, El-Awady, Temkin and Freundlich adsorption isotherms and was best fitted by Langmuir adsorption isotherm. Some kinetic and thermodynamic parameters are also discussed.

Weight loss measurements were conducted under total immersion of already weighed mild steel coupons in 100 ml of the test solution containing 0.05, 0.5, 1, 1.5, 2, 2.5 and 3 per cent of LCM extract and in blank solution at different temperature range (303, 313, 323, 333 and 343 K) for 1h. The electrochemical experiments were conducted at room temperature and at various concentrations of LCM extract. The electrochemical experiments were performed using a potentiostat. A three-electrode cell was used for the impedance measurements conducted at open circuit potential.

The inhibitor (LCM) shows good inhibition performance for the corrosion of mild steel in 1N H₂SO₄ solution. The inhibition efficiency increased and the corrosion rate decreased with increasing concentrations of inhibitor.

The studied plant material is a new one in mild steel corrosion. The influence of the plant material is clearly explained in the submitted paper.